RADWIN
Winning More Business with AirMux-200
Adi Nativ
VP Marketing & Business Development
Eilat, Sept. 2005
AirMux-200: Past & Present

One year ago:
Product announcement at the RAD Group Partners Meeting, Eilat 2004



AirMux-200...
AirMux-200: The Future


The future lies in your hands!


Why are we here?
 To help you leverage the huge market demand
...
Agenda


 AirMux-200 Overview
 Market and Applications
 RADWIN-RAD Partnership




                            4
AirMux-200 Overview


 Broadband wireless point-to-point solution
 High capacity, long range (up to 80Km), carrier grade...
Why Wireless?


   Demand for broadband is growing exponentially
   Lack or limited reach of wired infrastructure
   Sy...
AirMux-200 Value Proposition


The product that sells itself
 Best price/performance offering
 Unique combination of E1s...
AirMux-200 Milestones
                                                                        Deployed in Asia’s
         ...
Worldwide Deployment




Deployed in more than 50 countries worldwide …
                             9
Target Markets


 Carriers
    Cellular operators
    Service providers
    WiFi network providers
 Private Networks
...
Cellular Backhaul

 Multi-billion dollar market
 AirMux-200 is first true compelling license-free offering
 Business ca...
Broadband Access

 Expand broadband access to rural communities
 Bundled voice & data offering (E1s/T1s+Ethernet)
 Elim...
WiFi Backhauling


 Emerging application
 Data & voice WiFi services anywhere in the city
 Backhaul access points in cr...
Private Network Connectivity

 One time investment. No fiber/leased lines monthly charges
 One solution for voice & data...
Security & Surveillance


 In the wake of 9/11, one of the fastest growing markets
 Huge budgets
 Easily establish surv...
The Value of Our Partnership

 Address projects with bundled RAD-RADWIN solutions
 Increase revenues by leveraging huge ...
We’re only touching the tip
of the iceberg…




                   17
Succeeding Together


Together, we can do much more!
To hear more about the opportunities, join us:



                   ...
Thank You!

Adi Nativ
Tel: +972-3-766-2910
Cell: +972-54-4363927
E-mail: adi_nativ@radwin.com


                          ...
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Radwin demo

  1. 1. RADWIN Winning More Business with AirMux-200 Adi Nativ VP Marketing & Business Development Eilat, Sept. 2005
  2. 2. AirMux-200: Past & Present One year ago: Product announcement at the RAD Group Partners Meeting, Eilat 2004 AirMux-200 today:  AirMux-200/WinLink 1000: product of choice in wireless arena  Thousands of links deployed in 50+ countries  Premier partner: RAD Data Communications  One of fastest growing products in RAD portfolio  Expanding into new markets and applications 2
  3. 3. AirMux-200: The Future The future lies in your hands! Why are we here?  To help you leverage the huge market demand  To provide guidance and support  To succeed together 3
  4. 4. Agenda  AirMux-200 Overview  Market and Applications  RADWIN-RAD Partnership 4
  5. 5. AirMux-200 Overview  Broadband wireless point-to-point solution  High capacity, long range (up to 80Km), carrier grade  Tremendous growth and revenue momentum ODU ODU Radio link Ethernet + Ethernet + 4xE1/T1 4xE1/T1 IDU IDU IDU-E IDU-E 5
  6. 6. Why Wireless?  Demand for broadband is growing exponentially  Lack or limited reach of wired infrastructure  System costs decrease – enables new applications  Solid business case “Overall Point to Point wireless revenues will grow from $4 billion in 2004 to $7 billion in 2009.” (Source: Visant Strategies, February 2005 ) 6
  7. 7. AirMux-200 Value Proposition The product that sells itself  Best price/performance offering  Unique combination of E1s/T1s + Ethernet  Extremely simple to install  Available in multiple frequency bands: 2.3, 2.4, 4.9, 5.3, 5.4, 5.8 GHz  Applicable to a variety of applications  Significantly reduces CAPEX and OPEX 7
  8. 8. AirMux-200 Milestones Deployed in Asia’s largest WiFi backhaul project (1000+ links) WISP Q2 2005 President’s Choice 1000 link is Award shipped Nov. 2004 Q1 2005 Product Launch Aug. 2004 AirMux-200 Sales cross $5M Q2 2005 Chosen for Video backhaul surveillance for deployment with Republican Tier-1 carrier OEM with RAD Summit in NY Q1 2005 Oct. 2004 Dec. 2004 8
  9. 9. Worldwide Deployment Deployed in more than 50 countries worldwide … 9
  10. 10. Target Markets  Carriers  Cellular operators  Service providers  WiFi network providers  Private Networks  Enterprises  Municipalities, Schools, Hospitals  Public Safety & Military 10
  11. 11. Cellular Backhaul  Multi-billion dollar market  AirMux-200 is first true compelling license-free offering  Business case works! We enable cellular networks growth  Connecting: rural communities, remote locations, pico cells …  Deployed at Tier-1 carriers 11
  12. 12. Broadband Access  Expand broadband access to rural communities  Bundled voice & data offering (E1s/T1s+Ethernet)  Eliminate costly rollout investments  Long range; High capacity; Carrier grade 12
  13. 13. WiFi Backhauling  Emerging application  Data & voice WiFi services anywhere in the city  Backhaul access points in crowded environment  Problematic business case: access point <$300  Won large-scale project: 1000+ links (Far East) 13
  14. 14. Private Network Connectivity  One time investment. No fiber/leased lines monthly charges  One solution for voice & data (E1s/T1s + Ethernet)  Own the network  Quick to install. Simple to maintain  Applicable to many vertical markets 14
  15. 15. Security & Surveillance  In the wake of 9/11, one of the fastest growing markets  Huge budgets  Easily establish surveillance in hard/expensive to reach areas  Fast to deploy, reliable and secure 15
  16. 16. The Value of Our Partnership  Address projects with bundled RAD-RADWIN solutions  Increase revenues by leveraging huge installed base  Door opener to tier 1 carriers and other new markets  Effective platform for a quick response to customer needs 16
  17. 17. We’re only touching the tip of the iceberg… 17
  18. 18. Succeeding Together Together, we can do much more! To hear more about the opportunities, join us: Wednesday Thursday 14:00 – 15:00 12:00 – 13:00 Business Case for Carriers (Acacia Hall) (Acacia Hall) The Future is Here: AirMux-200 17:00 – 18:00 15:00 – 16:00 Latest Features & Developments (Acacia Hall) (Acacia Hall) 18
  19. 19. Thank You! Adi Nativ Tel: +972-3-766-2910 Cell: +972-54-4363927 E-mail: adi_nativ@radwin.com 19

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