Allegro Marketing

652 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
652
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Allegro Marketing

  1. 1. Allegro Product Presentation proprietary & confidential ACCELERATING THE ADOPTION OF MOBILE DATA
  2. 2. Wireless Data Dream ACCELERATING THE ADOPTION OF MOBILE DATA 2 proprietary & confidential
  3. 3. Installed Base of Monitor and Nomadic use Devices Standard QoE ADSL 2.5G 2.75G 3G HDSPA ADSL 0 100 200 300 400 500 600 700 800 ACCELERATING THE ADOPTION OF MOBILE DATA 3 proprietary & confidential
  4. 4. Installed Base of Monitor and Nomadic use Devices Millions 1600 1400 WAP 1.x 1200 WAP 2.x XHTML 1000 Handsets with WAP (total) 800 Notebook PCs (total) 600 400 Notebook PCs w/WLAN (total) 200 0 2004 2005 2006 2007 2008 2001 2002 2003 ACCELERATING THE ADOPTION OF MOBILE DATA 4 proprietary & confidential
  5. 5. Variety of content types and devices Walled garden Branded Portal Open Internet Department Store Intranet Branded portal ACCELERATING THE ADOPTION OF MOBILE DATA 5 proprietary & confidential
  6. 6. Mobile Data User Experience ACCELERATING THE ADOPTION OF MOBILE DATA 6 proprietary & confidential
  7. 7. Multiple operators MNVOs Fixed line services WiFi/WiMax Handset manufacturers ACCELERATING THE ADOPTION OF MOBILE DATA 7 proprietary & confidential
  8. 8. ACCELERATING THE ADOPTION OF MOBILE DATA 8 proprietary & confidential
  9. 9. Speed is the killer application ACCELERATING THE ADOPTION OF MOBILE DATA 9 proprietary & confidential
  10. 10. Demo Flow Mobile Network Public Internet Flash Networks (Amsterdam) No n-O pti mi ze d Hosted 3G ed Optimiz NettGain MAESTRO ACCELERATING THE ADOPTION OF MOBILE DATA 10 proprietary & confidential
  11. 11. Demo ACCELERATING THE ADOPTION OF MOBILE DATA 11 proprietary & confidential
  12. 12. All Devices, All Content ACCELERATING THE ADOPTION OF MOBILE DATA 12 proprietary & confidential
  13. 13. Speed Challenges Protocol side TCP transport: chatty Not optimized for cellular networks Application side HTTP application: chatty Complexity of calling an application Content side Composition of web pages Inefficient object handling Redundant content ACCELERATING THE ADOPTION OF MOBILE DATA 13 proprietary & confidential
  14. 14. Chatty Protocols WAP Server/GW N 2 1 3 j. # j. # j. # j. # t ues Ob Ob Ob Ob Ob Ob Ob xH Ob R eq j. j. # j. # j. # TM t t t t Ge Ge #3 Ge Ge L 2 1 N Browser 0 T Multipart Gateway WAP Server/GW Mu ue s t ltip a Re q rt P ag e Browser 0 T ACCELERATING THE ADOPTION OF MOBILE DATA 14 proprietary & confidential
  15. 15. Acceleration Factors Orange SFR Vodafone T-Mobile Vivo ACCELERATING THE ADOPTION OF MOBILE DATA 15 proprietary & confidential
  16. 16. NettGain™ - Maximising Profitability Enterprise 2.5G – 3G -WLAN File Server Intranet Exchange Server Content Providers Video NettGain Games Mobile Internet Carrier Public Sites ACCELERATING THE ADOPTION OF MOBILE DATA 16 proprietary & confidential
  17. 17. Benefits Increased data usage Improved user satisfaction Enhanced network utilization Enabling of new business models, such as ISP over cellular ACCELERATING THE ADOPTION OF MOBILE DATA 17 proprietary & confidential
  18. 18. Additional Features Accelerated browsing and email access Session continuity Consistent user experience User configuration of quality vs. speed Header enrichment Transparency to billing systems ACCELERATING THE ADOPTION OF MOBILE DATA 18 proprietary & confidential
  19. 19. Flash Networks DE UK AT NL SK IL IT CZ ACCELERATING THE ADOPTION OF MOBILE DATA 19 proprietary & confidential
  20. 20. Leaders in customer responsiveness Professional Partnership ACCELERATING THE ADOPTION OF MOBILE DATA 20 proprietary & confidential
  21. 21. What is Optimization From the Flash demo ACCELERATING THE ADOPTION OF MOBILE DATA 21 proprietary & confidential
  22. 22. Thank You proprietary & confidential ACCELERATING THE ADOPTION OF MOBILE DATA

×