Amanda Slattery presentation The Business of Fun 2011


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Amanda Slattery of Ballyhoura leader company presenting on partnering innovative projects for festival and event support

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Amanda Slattery presentation The Business of Fun 2011

  1. 1. Ballyhoura Country Festivals & Events Network- Example of LEADER Engagement with Festivals & Events
  2. 2. PRESENTATION CONTENT 1. BALLYHOURA DEVELOPMENT LTD- LEADER COMPANY -Who we are 2. Origins of Festivals & Events Network 3. RDP- Festivals & Events Context 4. Network…………….Crucial Steps 5. Ballyhoura Failte- Ballyhoura Country Marketing group 6. Festival Marketing Tools 7. Ballyhoura Country Festival Examples 8. Network Benefits
  3. 3. Who We Are- Ballyhoura Development Ltd <ul><li>Established 1989 </li></ul><ul><li>Manage rural development and social inclusion Area and Client Focussed Agent of Development </li></ul><ul><li>Operation Structures </li></ul><ul><li>Company Limited by Guarantee; Charitable Status </li></ul><ul><li>Partnership: Community, Social Partners, Public Bodies, Elected Representatives </li></ul><ul><li>Aim </li></ul><ul><li>Create and enhance opportunities by working in partnership and fostering participation, thereby making possible the enjoyment of quality life chances and economic security </li></ul>
  4. 4. Organisational Structure <ul><li>4 internal teams </li></ul><ul><li>- Board – 24 members; social partners, local government, community, statutory </li></ul><ul><li>- Sub-Committees (Board members only) </li></ul><ul><ul><li>4 Sectoral plus 3 Corporate </li></ul></ul><ul><li>- Advisory Councils (non-Board members) </li></ul><ul><ul><li>PAC (Projects Advisory Council plus enterprise, tourism, community, employment and social inclusion </li></ul></ul>
  5. 5. <ul><li>North East Cork/South East Limerick </li></ul><ul><li>Area: 1,879 sq. km. </li></ul><ul><li>ED’s: 89 of which 41 are CLAR designated </li></ul><ul><li>Population: 78,191(Density 41.8 persons per sq. km) </li></ul><ul><li>Social Organisation: 54 local communities </li></ul><ul><li>Settlement Patterns : Dispersed </li></ul><ul><li>13 Towns (3 categories) </li></ul><ul><ul><ul><li>T1: Population of 2,500-3,500: 2 Towns </li></ul></ul></ul><ul><ul><ul><li>T2: Population of 1,000-<2,500: 4 Towns </li></ul></ul></ul><ul><ul><ul><li>T3: Population of 500-<1,000: 7 Towns </li></ul></ul></ul><ul><li>Secondary Schools : 17 </li></ul><ul><li>Primary Schools: 84 </li></ul><ul><li>University : University of Limerick </li></ul>
  6. 6. <ul><li>ORIGINS OF NETWORK </li></ul><ul><li>Transnational project with PLANED Wales, project that needed to be completed from last LEADER programme </li></ul><ul><li>10 partnerships across Europe took part </li></ul><ul><li>Objective development of 3 new festivals and expansion of 3 new festivals </li></ul><ul><li>Project put together as off shoot- Drama Facilitator employed on 1 year contract to push objective </li></ul><ul><li>2006- 12 events in calendar year </li></ul><ul><li>2011- 56 festivals in calendar year </li></ul>
  7. 7. Cycle of Project Development
  8. 8. <ul><li>Rural Development Programme Funding 2007-2013 in relation to Festivals </li></ul><ul><li>Festivals & Events fit within the “Encouragement of Tourism Activities Measure” </li></ul><ul><li>Grant aid amount 75% for community and voluntary groups, 50% for private promoters </li></ul><ul><li>Structure and Criteria in place for events to be assessed </li></ul><ul><li>2 deadlines annually </li></ul><ul><li>Tied into networking events such as training or funding updates </li></ul><ul><li>Calendar of Events and online presence done in house </li></ul><ul><li>Marketing to a wider audience </li></ul>
  9. 9. BALLYHOURA FESTIVAL TYPE <ul><li>Community festivals </li></ul><ul><li>either 1 or 2 days events- generally gala days, community focus, less themed events more providing events for local community </li></ul><ul><li>Large Festivals </li></ul><ul><li>emphasis on theme, draw larger crowds, marketing focused </li></ul><ul><li>Arts & Cultural events </li></ul><ul><li>drama, productions, music, workshops </li></ul>
  10. 10. <ul><li>November Annually- Festival grant aid for events for first 6 months of following year (January- June events) </li></ul><ul><li>March Annually- Festival grant aid for events for latter 6 months of year (July- December events) </li></ul><ul><li>Meetings are 1 on 1 with groups for applications on events </li></ul><ul><li>Pre application workshops with festival groups awareness of </li></ul><ul><li>a) application procedure </li></ul><ul><li>b) networking evening </li></ul><ul><li>c) identification of equipment for sharing between all festivals </li></ul><ul><li>d) opportunity for date swapping for calendar of events </li></ul>
  11. 11. <ul><li>Rural Development Programme Funding 2007-2013 in relation to Festivals - Funding Requirements </li></ul><ul><li>Formal group </li></ul><ul><li>Tax Clearance Certificate </li></ul><ul><li>Proof if not VAT registered </li></ul><ul><li>3 years audited accounts/ treasurers report </li></ul><ul><li>Minutes of AGM, Committee members </li></ul><ul><li>Alternative sources of funding </li></ul><ul><li>Proof of match funding </li></ul><ul><li>Insurance with indemnification </li></ul>
  12. 12. Festival Criteria <ul><li>Application Checklist, in addition:- </li></ul><ul><li>3 year festival plan demonstrating development </li></ul><ul><li>Larger festivals- AOIFE Member </li></ul><ul><li>Participation in network meeting </li></ul><ul><li>Application for </li></ul><ul><li>a) Festival items for use year on year to encourage sustainability </li></ul><ul><li>b) innovative marketing </li></ul><ul><li>c) creative elements and entertainment </li></ul><ul><li>Completion of a post event report </li></ul>
  13. 13. Festival Criteria- as per RDP Rules <ul><li>It is essential that groups make contact with other agencies that could possibly provide funding </li></ul><ul><li>Circular from Dept states- “F or 2009 LAGs may fund festivals where no other source of funding is available . </li></ul><ul><li>In this regard, LAGs should consult with other agencies, in particular Fáilte Ireland, and receive written confirmation for each project that no other funding is available. </li></ul><ul><li>Preference or weighting should be given to new and emerging festivals and also consideration should be given to the number of existing festivals in a given area.” </li></ul>
  14. 14. Crucial Steps Training- Training with AOIFE in 2006 with 6-8 events Development of Best practice guide Workshop on sources of funding available for festivals Collated list of suppliers as recommended by festivals Training on social media Network sessions on funding through Ballyhoura development Free marketing- and Calendar of Events distributed across Shannon Region Funding Deadlines through RDP
  15. 15. <ul><li>Ballyhoura Failte </li></ul><ul><li>Preceeded Ballyhoura Development Ltd </li></ul><ul><li>Voluntary Board </li></ul><ul><li>Brand and Market area known as Ballyhoura Country </li></ul><ul><li>-Key Objectives </li></ul><ul><li>Promote World Class Recreational Facilities </li></ul><ul><li>Promote Authentic Heritage Experiences </li></ul><ul><li>- Festival Input </li></ul><ul><li>Bank of equipment for festivals and events including Barriers, 2 4x4m marquees, 2 6x4 metre marquees, 1 large scale marquee with capacity for 800 standing </li></ul><ul><li>Workers- CE Scheme, TUS and RSS </li></ul><ul><li>Festival groups can apply for a worker for site set ups, stewarding, carpentry work or admin work </li></ul><ul><li>Seasonal Campaigns example Halloween and Christmas </li></ul>
  16. 16. Innovative Product Development, Promotion & Marketing
  17. 19. <ul><li>Ballyhoura Country Website </li></ul><ul><li>-What's On Section </li></ul><ul><li>Main picture </li></ul><ul><li>Event Details </li></ul><ul><li>Google Map </li></ul><ul><li>Counter </li></ul><ul><li>Accommodation Nearby </li></ul><ul><li>Comment area for visitors </li></ul>
  18. 20. <ul><li>Ballyhoura Country Facebook Page </li></ul><ul><li>Nearly 3000 fans </li></ul><ul><li>Events in the Network use it to plug their own events </li></ul>
  19. 21. Ballyhoura Country on Flickr Photo Sharing by the public -great tool for good quality pics for promotional purposes - All freely available to download for event organisers also
  20. 22. Types of Festivals- Ballyhoura Country Adventure Racing
  21. 23. Types of Festivals- Ballyhoura Country Outdoor Festivals- Biking, SSWC
  22. 24. Types of Festivals- Ballyhoura Country Music Festivals
  23. 25. Types of Festivals- Ballyhoura Country Music Festivals
  24. 27. Types of Festivals- Ballyhoura Country Cultural Festivals
  25. 28. Types of Festivals- Ballyhoura Country Cultural Festivals
  26. 30. Types of Festivals- Ballyhoura Country Food Festivals
  27. 31. <ul><li>Network Benefits </li></ul><ul><li>Full calendar of events each year </li></ul><ul><li>Short term economic boosts to most areas </li></ul><ul><li>Major draw for visitors domestic and overseas </li></ul><ul><li>Co-ordinated approach to festivals in the region, avoids date clashes, over stocking in accommodation </li></ul><ul><li>Festival development is crucial each year, groups forward plan </li></ul><ul><li>Network establishes good links with each festival, re joint promotion, equipment sharing, promotion at each others events </li></ul><ul><li>Raises the profile of the region with good quality events </li></ul><ul><li>Creates more volunteerism per place, encompasses young and old age profiles </li></ul>
  28. 33. Thank you for listening!! Amanda Slattery Tourism & Heritage Officer Ballyhoura Development Ltd Kilfinane, Co. Limerick T: 063- 91741 E: [email_address] W: