<ul><li>ANTaR campaign outline </li></ul><ul><li>Natalia Vukolova & Priscilla Brice-Weller </li></ul>
<ul><li>Non-government </li></ul><ul><li>Not-for-profit </li></ul><ul><li>FOCUS: Indigenous rights and justice </li></ul><...
<ul><li>Solid research on direct link between racism and ill-health  </li></ul><ul><li>Racism prevalent </li></ul><ul><li>...
<ul><li>The Body Shop – consumer environment </li></ul><ul><li>Complex issue – simple message </li></ul><ul><li>Campaign t...
<ul><li>To raise awareness about the link between Indigenous health crisis and the need for individual anti-racism action ...
<ul><li>Individual action </li></ul><ul><li>Individual attitudes and behaviour </li></ul><ul><li>Involving more people in ...
<ul><li>Spread the word quickly to current supporters </li></ul><ul><li>Current supporters can advertise it easily </li></...
<ul><li>3 out of 4 Indigenous Australians experience racism in their everyday lives </li></ul>
<ul><li>Experience of racism leads to cannabis and alcohol consumption in under-12 year olds </li></ul>
 
sympathisers activists Simple actions Professional  activists Active members Easy actions Advocates Specific, tangible act...
<ul><li>Simple actions: </li></ul><ul><li>befriending </li></ul><ul><li>subscribing </li></ul><ul><li>forwarding </li></ul...
 
<ul><li>Highest number of monthly visitors to our website </li></ul><ul><li>Nearly 1,000 pledges signed in the first week ...
thank you very much for your time and for your commitment Racism makes me sick: www.antar.org.au/racism
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Racism Makes Me Sick - ANTaR Campaign Outline

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Racism Makes Me Sick - ANTaR Campaign Outline

  1. 1. <ul><li>ANTaR campaign outline </li></ul><ul><li>Natalia Vukolova & Priscilla Brice-Weller </li></ul>
  2. 2. <ul><li>Non-government </li></ul><ul><li>Not-for-profit </li></ul><ul><li>FOCUS: Indigenous rights and justice </li></ul><ul><li>Advocacy </li></ul><ul><li>Lobbying </li></ul><ul><li>Social campaigning </li></ul><ul><li>EMPHASIS: non-Indigenous Australians </li></ul>
  3. 3. <ul><li>Solid research on direct link between racism and ill-health </li></ul><ul><li>Racism prevalent </li></ul><ul><li>ANTaR experience and involvement in Close the Gap campaign on Indigenous health </li></ul><ul><li>Need for social campaigning </li></ul>
  4. 4. <ul><li>The Body Shop – consumer environment </li></ul><ul><li>Complex issue – simple message </li></ul><ul><li>Campaign tools – the ask </li></ul>
  5. 5. <ul><li>To raise awareness about the link between Indigenous health crisis and the need for individual anti-racism action </li></ul><ul><li>To change attitudes and behaviour so that individuals can challenge racism and do something positive & respectful to support Indigenous people </li></ul>
  6. 6. <ul><li>Individual action </li></ul><ul><li>Individual attitudes and behaviour </li></ul><ul><li>Involving more people in the movement </li></ul>
  7. 7. <ul><li>Spread the word quickly to current supporters </li></ul><ul><li>Current supporters can advertise it easily </li></ul><ul><li>Interactivity </li></ul><ul><li>Cuts down on admin </li></ul>
  8. 8. <ul><li>3 out of 4 Indigenous Australians experience racism in their everyday lives </li></ul>
  9. 9. <ul><li>Experience of racism leads to cannabis and alcohol consumption in under-12 year olds </li></ul>
  10. 11. sympathisers activists Simple actions Professional activists Active members Easy actions Advocates Specific, tangible actions
  11. 12. <ul><li>Simple actions: </li></ul><ul><li>befriending </li></ul><ul><li>subscribing </li></ul><ul><li>forwarding </li></ul><ul><li>learning </li></ul><ul><li>Easy actions: </li></ul><ul><li>blogging </li></ul><ul><li>signing petitions or pledges </li></ul><ul><li>emailing pollies or companies </li></ul><ul><li>wearing badge/shirt </li></ul><ul><li>learning more </li></ul><ul><li>Specific actions: </li></ul><ul><li>donating </li></ul><ul><li>volunteering </li></ul><ul><li>downloading and using online materials offline </li></ul><ul><li>creating and uploading multimedia </li></ul><ul><li>finding events </li></ul><ul><li>challenging deeply-held beliefs </li></ul>
  12. 14. <ul><li>Highest number of monthly visitors to our website </li></ul><ul><li>Nearly 1,000 pledges signed in the first week </li></ul><ul><li>Nearly 200 people downloaded the quiz onto their Facebook page so far (about 10 days) </li></ul><ul><li>Media interest </li></ul>
  13. 15. thank you very much for your time and for your commitment Racism makes me sick: www.antar.org.au/racism

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