Topic : LVMH - Marketing Analysis of how the french luxury brand Louis Vuitton strives for implementing new POS in the Russian Market (what challenges they faced regarding the Russian culture, language, value chain and all different actors and middlemen involved).
Grade obtained : 46/50 (Best grade)
Authors : Antoine Mortellier & Clarisse Levi
Date of publication: © May 2014
University : Shanghai University of International Business & Economics (SUIBE)
International Marketing class issued from RMIT University located in Melbourne, Top 150 of best universities worldwide 2014, ranked by QS Worldwide Universities)