The Indian Innerwear Market Outlook to 2015 - Growth Opportunity for International Brands

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The report provides a comprehensive analysis of market size of men’s and women’s innerwear on the basis of value and volume, market segmentation by organized, unorganized, low, economy, medium, premium, super premium and average selling price.

For more information on the industry research report please refer to the below mentioned link:
http://www.ammindpower.com/report.php?A=301&T=D&S=95

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The Indian Innerwear Market Outlook to 2015 - Growth Opportunity for International Brands

  1. 1. 1© This is a licensed product of AM Mindpower Solutions and should not be copied
  2. 2. TABLE OF CONTENTS1. India Innerwear Market Introduction2. India Innerwear Market Size by Value and Volume, 2006-20113. India Innerwear Market Segmentation, 2006-2011 3.1. By Menswear and Womenswear Value, 2006-2011 3.2. By Menswear and Womenswear Volume, 2006-20114. India Menswear Market Segmentation, 2006-2011 4.1. Organized and Unorganized Market Value, 2006-2011 4.2. Low, Economy, Medium, Premium and Super Premium Category by Value, 2006- 2011 4.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006- 2011 4.4. Average Selling Price by Product Category, 2006-20115. India Womenswear Market Segmentation, 2006-2011 5.1. By Organized and Unorganized Market Value, 2006-2011 5.2. By Low, Economy, Medium, Premium and Super Premium Category Value Sales, 2006-2011 5.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006- 2011 5.4. Average Selling Price by Product Category, 2006-20116. Trends and Developments in India Innerwear Market 6.1. Growing Popularity of Online Platform – Private Sales Concept 6.2. Increasing Entry of Foreign Players 6.3. Rising Number of Multi and Exclusive Brand Outlets 6.4. Increasing Share of Branded Premium Innerwear with Urbanization7. SWOT Analysis 2 © This is a licensed product of AM Mindpower Solutions and should not be copied
  3. 3. 8. Market Share of Leading Players in India Innerwear Market, 20119. India Innerwear Market Future Outlook 9.1. Cause and Effect Relationship between Industry Factors and Innerwear Market Prospects 9.2. India Innerwear Market Future Projections, 2012-2015 9.2.1. Menswear and Womenswear sales by Value, 2012-2015 9.2.2. Menswear and Womenswear Category Volume and Value Sales, 2012-2015 9.2.3. Expected Average Selling Price of Menswear and Womenswear Category, 2012- 2015 9.2.3.1. Organized and Unorganized Menswear and Womenswear Market Value, 2012- 201510. Company Profiles 10.1. Rupa & Company Company Overview Product Profile Business Strategy Financial and Operational Performance 10.2. Page Industries (Jockey) Company Overview Product Profile Business Strategy Financial and Operational Performance 10.3. Maxwell Industries Company Overview Product Profile Business Strategy Financial and Operational Performance 3 © This is a licensed product of AM Mindpower Solutions and should not be copied
  4. 4. 10.4. Lovable Lingerie Company Overview Product Profile Business Strategy Financial and Operational Performance11. Macro-Economic & Industry Factors: Historical and Projections, 2006-2015 11.1. Male and Female Population, 2006-2015 11.2. Working Women Population, 2006-2015 11.3. Personal Disposable Income, 2006-2015 11.4. Consumer Expenditure on Clothing, 2006-201512. Appendix 12.1. Market Definitions 12.2. Abbreviations 12.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi-Factor Regression Model – SPSS Analysis FinalConclusion 12.4. Disclaimer 4 © This is a licensed product of AM Mindpower Solutions and should not be copied
  5. 5. LIST OF FIGURESFigure 1: India Innerwear Market Size by Value in INR Million and Volume in Million, 2006-2011Figure 2: Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Valuein Percentage, 2006-2011Figure 3: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis ofValue in INR Million, 2006-2011Figure 4: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis ofVolume in Percentage, 2006-2011Figure 5: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis ofVolume in Million, 2006-2011Figure 6: India Menswear Market Segmentation by Organized and Unorganized Sector on theBasis of Value in Percentage, 2006-2011Figure 7: India Menswear Market Segmentation by Organized and Unorganized on the Basis ofValue in INR Million, 2006-2011Figure 8: India Menswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Value in Percentage, 2006-2011Figure 9: India Menswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Volume in Percentage, 2006-2011Figure 10: Average Selling Price of Low, Economy, Medium, Premium and Super PremiumMen’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011Figure 11: India Women’s wear Market Segmentation by Organized and Unorganized Sector onthe Basis of Value in Percentage, 2006-2011Figure 12: India Womenswear Market Segmentation by Organized and Unorganized on the Basisof Value in INR Million, 2006-2011Figure 13: India Womenswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Value in Percentage, 2006-2011Figure 14: India Womenswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Volume in Percentage, 2006-2011Figure 15: Average Selling Price of Low, Economy, Medium, Premium and Super PremiumWomen’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011 5 © This is a licensed product of AM Mindpower Solutions and should not be copied
  6. 6. Figure 16: Market Share of Major Players in India Innerwear Market in Percentage, 2011Figure 17: India Innerwear Market Future Projections by Menswear and Womenswear ValueSales in INR Million, 2012-2015Figure 18: India Innerwear Market Future Projections by Organized and Unorganized Menswearin Value Sales in INR Million, 2012-2015Figure 19: India Innerwear Market Future Projections by Organized and UnorganizedWomenswear in Value Sales in INR Million, 2012-2015Figure 20: India Innerwear Revenue of Rupa & Co. in INR Million and Volume Sales of Rupa &Co. in Million, FY’2006-FY’2011Figure 21: Regional Wise Sales breakup of Rupa & Co. in Percentage, FY’2011Figure 22: India Innerwear Revenue of Page Industry in INR Million, FY’2006-FY’2011Figure 23: India Innerwear Revenue of Maxwell Industry in INR Million, FY’2006-FY’2011Figure 24: Hosiery Revenue and Sales by Value in INR Million, by Volume in Boxes ofMaxwell Industries, FY’2006-FY’2011Figure 25: India Innerwear Revenue of Lovable Lingerie in INR Million, FY’2006-FY’2011Figure 26: India Male and Female Population, in Million, 2006-2015Figure 27: India Working Women Population, in Million, 2006-2015Figure 28: India Personal Disposable Income, in INR Million, 2006-2015Figure 29: Number of Households in Thousands in India, 2009-2012Figure 30: Income Distribution among Households in thousands in India, 2009-2012Figure 31: India Consumer Expenditure on Clothing, in INR Million, 2006-2015 6 © This is a licensed product of AM Mindpower Solutions and should not be copied
  7. 7. LIST OF TABLESTable 1: India Menswear Market Segmentation by Low, Economy, Medium, Premium and SuperPremium Category on the Basis of Value in INR Million, 2006-2011Table 2: India Menswear Market Segmentation by Low, Economy, Medium, Premium and SuperPremium Category on the Basis of Volume in Million, 2006-2011Table 3: India Womenswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Value in INR Million, 2006-2011Table 4: India Womenswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Volume in Million, 2006-2011Table 5: Market Share of Major Players in India Innerwear Market on the Basis of Revenue inINR Million, 2011Table 6: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIndustry Prospects of the India Innerwear MarketTable 7: India Menswear Market Future Projections by Low, Economy, Medium, Premium,Super Premium Product Category Value Sales in INR Million, 2012-2015Table 8: India Menswear Market Future Projections by Low, Economy, Medium, Premium,Super Premium Product Category Volume Sales in Million, 2012-2015Table 9: India Womenswear Market Future Projections by Low, Economy, Medium, Premium,Super Premium Product Category Value Sales in INR Million, 2012-2015Table 10: India Womenswear Market Future Projections by Low, Economy, Medium, Premium,Super Premium Product Category Volume Sales in Million, 2012-2015Table 11: Average Selling Price of Low, Economy, Medium, Premium and Super PremiumMen’s and Women’s Innerwear Category on the Basis of Volume in Percentage, 2012-2015Table 12: Number of Product Produced by Page Industries in Million, FY’2010 and FY’2011Table 13: Correlation Matrix of the Indian Innerwear IndustryTable 14: Regression Coefficients Output of the Indian Innerwear Industry 7 © This is a licensed product of AM Mindpower Solutions and should not be copied
  8. 8. INDIA INNERWEAR MARKET SIZE BY VALUE ANDVOLUME, 2006-2011The Indian innerwear market had shown a continuous increase in value over the period 2006-2011 at a CAGR of 14.61%. The share of men and women in terms of value has grown at aCAGR of 12.67% and 15.62% respectively which underscored that the women’s innerwearmarket had outgrown the men’s innerwear market in terms of value…The Indian innerwear market in volume terms had shown an upward trend, showcasing an overall CAGR of 9.73% for the period 2006-2011… The Indian innerwear market in volume terms had shown an upward The industry has witnessed a steady growth in the past trend, showcasing an overall CAGR five years on account of rise in the demand of of ~% for the period 2006-2011 innerwear in the country and is expected to grow in thenear future at a CAGR of ~% from 2011 to 2016.Figure: India Innerwear Market Size by Value in INR Million and Volume in Million,2006-2011 1,60,000 1,800 1,40,000 1,600 1,20,000 1,400 1,200 1,00,000 (Million) 1,000 (INR Million) 80,000 800 60,000 600 40,000 400 20,000 200 0 0 2006 2007 2008 2009 2010 2011 Value in INR Million Volume in MillionNotes: Data for Calendar Year ending December 8 © This is a licensed product of AM Mindpower Solutions and should not be copied
  9. 9. INDIA INNERWEAR MARKET SEGMENTATION, 2006-2011BY MENSWEAR AND WOMENSWEAR VALUE, 2006-2011The Indian innerwear industry generates a major share of revenue from the women’s innerwearsegment. The women’s wear segment has showcased growth in percentage contribution from ~% in 2006 to ~% in 2011 of the total innerwear market In India, there are ~ brands with an incline in their revenue from INR ~ million in available for women and most of these brands follow a traditional 2006 to INR ~ million in 2011… manufacturing methodology which In India, there are ~ brands available for women and had hindered the introduction of new innovation in the Indian most of these brands follow a traditional manufacturing market methodology which had hindered the introduction of new innovation in the Indian market…The menswear segment has witnessed a decrease in contribution from ~% in 2006 to ~% in2011, whereas the value has showcased an increase from INR ~ million in 2006 to INR ~ millionin 2011…Figure: Innerwear Market Segmentation by Menswear and Womenswear on the Basis ofValue in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 Menswear WomenswearNotes: Data for Calendar Year ending December 9 © This is a licensed product of AM Mindpower Solutions and should not be copied
  10. 10. INDIA MENSWEAR MARKET SEGMENTATION, 2006-2011ORGANIZED AND UNORGANIZED MARKET VALUE, 2006-2011…In men’s innerwear segment, organized players have ~% of the market share whereas theunorganized have ~% of the share in the year 2011. During the period 2006-2011 the menswearorganized segment grew at a CAGR of 14.35% and is expected to grow at a CAGR of 18.12% inthe next five years….Figure: India Menswear Market Segmentation by Organized and Unorganized Sector onthe Basis of Value in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 Organized UnorganizedNotes: Data for Calendar Year ending DecemberLOW, ECONOMY, MEDIUM, PREMIUM AND SUPER PREMIUMCATEGORY BY VALUE, 2006-2011The men’s innerwear segment in value is being dominated by the premium segment with theshare of ~% in 2011.The contribution of super premium and premium segment have inclinedfrom ~% and ~% respectively in 2006 to ~% and ~% respectively in 2011… 10 © This is a licensed product of AM Mindpower Solutions and should not be copied
  11. 11. …The CAGR for the super premium and premium segments during the period 2006-2011 was23.82% and 20.26% respectively. On the other side the CAGR of low and economy segmentswas 2.77% and 7.88% respectively for the same period.Table: India Menswear Market Segmentation by Low, Economy, Medium, Premium andSuper Premium Category on the Basis of Value in INR Million, 2006-2011Product Category 2006 2007 2008 2009 2010 2011LowEconomyMediumPremiumSuper PremiumTotalNotes: Data for Calendar Year ending DecemberINDIA WOMENSWEAR MARKET SEGMENTATION, 2006-2011LOW, ECONOMY, MEDIUM, PREMIUM AND SUPER PREMIUMCATEGORY BY VOLUME, 2006-2011... The economy segment holds approximately ~% share in total woman’s innerwear industry in2011. The industry has witnessed an incline in the contribution of medium segment productsfrom ~% in 2006 to ~% in 2011……. The women’s innerwear segment in volume terms has grown at a CAGR of 10.68% from2006 to 2011.The volume sales is expected to close to ~ million in 2012. 11 © This is a licensed product of AM Mindpower Solutions and should not be copied
  12. 12. Figure: India Womenswear Market Segmentation by Low, Economy, Medium, Premiumand Super Premium Category on the Basis of Volume in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 Low Economy Medium Premium Super PremiumNotes: Data for Calendar Year ending DecemberAVERAGE SELLING PRICE BY PRODUCT CATEGORY, 2006-2011The women’s innerwear products available in the market range from INR ~ to INR ~ per unit. The average selling price of super premium products The average selling price of super has increased remarkably in the last five years from premium products has increased INR ~ in 2006 to INR ~ in 2011… remarkably in the last five years from INR ~ in 2006 to INR ~ in 2011 On the other hand, premium segment has also due to an entrance of the witnessed a growth in its price from INR ~ in 2006 to international brands which charge INR ~ in 2011. The average price of the women’s higher price for their products innerwear industry has showcased a CAGR of 4.46% from 2006-2011. 12 © This is a licensed product of AM Mindpower Solutions and should not be copied
  13. 13. Figure: Average Selling Price of Low, Economy, Medium, Premium and Super PremiumWomen’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011 1,200.0 1,000.0 800.0INR 600.0 400.0 200.0 0.0 2006 2007 2008 2009 2010 2011 Low Economy Medium Premium Super PremiumMARKET SHARE OF LEADING PLAYERS IN INDIAINNERWEAR MARKET, 2011Indian innerwear market is a fragmented market with top 10 players contributing around ~% of the total Indian innerwear industry. Rupa is the leading Page industries which operates in player with sales of INR ~ million in 2011…the market with the product nameJockey, has a market share of ~% Page industries which operates in the market with thewith annual sales of INR ~ million in product name Jockey, has a market share of ~% with2011 annual sales of INR ~ million in 2011. The companywith a strong focus on building brand image in the market has invested ~% of the revenue onadvertisement in 2011...Maxwell and Loveable remains at the fourth and fifth position with the contribution of ~% and~% respectively in 2011. The companies such as Triumph, TT innerwear, Groversons, Chic and 13 © This is a licensed product of AM Mindpower Solutions and should not be copied
  14. 14. Chicita, and Amante held a share of around ~% in 2011. Others domestic players dominate themarket with a share of ~% in 2011.Figure: Market Share of Major Players in India Innerwear Market in Percentage, 2011 10.00% 9.00% 8.00% 7.00% 6.00% Market Share 5.00% 4.00% 3.00% 2.00% 1.00% 0.00%Table: Market Share of Major Players in India Innerwear Market on the Basis of Revenuein INR Million, 2011Players/Brand Revenue in INR Million, 2011RupaPage Industries (Jockey)Lux Innerwear**Maxwell (VIP apparel)LovableTriumphTT Innerwear*Groversons (Paris Beauty, Poems, Sparsh, Misty)Chic and Chicita 14 © This is a licensed product of AM Mindpower Solutions and should not be copied
  15. 15. AmanteOthersTotalINDIA INNERWEAR MARKET FUTURE OUTLOOK….The market of the Indian innerwear is expected to grow at a CAGR of 18.61% from 2011 to2016. The market in the near future is expected to witness consolidation and higher competitionlevel with the entrance of organized players in the rural market.CAUSE AND EFFECT RELATIONSHIP BETWEEN INDUSTRYFACTORS AND INNERWEAR MARKET PROSPECTSTable: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIndustry Prospects of the India Innerwear MarketIndustry Factors Market Impact CommentsIncreasing Brand  Cause:preference amongst the  Effect:youth in urban areasGrowing Organized  Cause:Retail Market  Effect:Rising disposable  Cause:income of women  Effect:Increasing advertising  Cause:expenditure on branded  Effect:productsIncrease in competition  Cause:with the entrance of  Positive Effect:foreign players  Negative Effect: 15 © This is a licensed product of AM Mindpower Solutions and should not be copied
  16. 16. DISCLAIMERNo part of this manual or any material appearing may be reproduced, stored in or transmittedon any other Web site without written permission of AM Mindpower Solutions and any paymentsof a specified fee. Requests to republish any material may be sent to us. 16 © This is a licensed product of AM Mindpower Solutions and should not be copied

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