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Comunicazione sociale                  è        affermazione dei diritti                                           Gaia Pe...
Comunicazione sociale è affermazione dei                     diritti  1. Quale rapporto lega la comunicazione sociale e i ...
1. Quale rapporto lega la comunicazione         sociale e i diritti umani?                      3 storie per capire meglio...
1. La nascita dei Diritti UmaniComunicazione sociale è affermazione dei diritti   Pagina 4
Come fu possibile che in pochi anni,in società fondate su forme di potere spesso autoritarie,persino sulla schiavitù,si ar...
2. La donazione gratuita                         del sangue              1927 Milano             Una donna muore durante ...
Come ha fatto il sogno di unuomo e dei 17 “che perprimi risposero” all’appellodi Vittorio Formentano atrasformarsi in un p...
3. Il consumo etico e responsabile             ecologia                                       ambiente                    ...
 Ce la faranno queste idee e questi     movimenti ad affermarsi nell’immaginario     popolare e a provocare una vera rivo...
1. La nascita dei Diritti umani                                          Movimenti di individui:                          ...
2. La donazione gratuita del sangueMovimenti di organizzazioniorganizzate:testimonialgruppi aziendaliinterventi nelle p...
3. Il consumo  etico e  responsabile Un movimento di movimenti: non profit “tradizionali” nuovi circuiti di promozione ...
La comunicazione sociale è                    l’affermazione di nuovi diritti       in direzione di una società più giusta...
2. Quali sono le caratteristiche distintive   della comunicazione dei diritti umani?                    La comunicazione s...
3. La comunicazione sul tema           migrazioni, sviluppo, diritti umani:            quali problemi? quali obiettivi?   ...
Bibliografia essenziale di riferimentoPeruzzi G. Fondamenti di comunicazione sociale. Diritti, media,solidarietà. Carocci,...
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20 11-12 gaia peruzzi - comunicazione

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20 11-12 gaia peruzzi - comunicazione

  1. 1. Comunicazione sociale è affermazione dei diritti Gaia Peruzzi AMITIE Awareness on migrations, developments and human rights Bologna, 20 novembre 2012Tre storie, per cominciare Pagina 1
  2. 2. Comunicazione sociale è affermazione dei diritti 1. Quale rapporto lega la comunicazione sociale e i diritti umani? 1. Quali sono le caratteristiche distintive della comunicazione dei diritti umani? 1. La comunicazione sul tema migrazioni, sviluppo, diritti umani: quali problemi? quali obiettivi?Comunicazione sociale è affermazione dei diritti Pagina 2
  3. 3. 1. Quale rapporto lega la comunicazione sociale e i diritti umani? 3 storie per capire meglio …Comunicazione sociale è affermazione dei diritti Pagina 3
  4. 4. 1. La nascita dei Diritti UmaniComunicazione sociale è affermazione dei diritti Pagina 4
  5. 5. Come fu possibile che in pochi anni,in società fondate su forme di potere spesso autoritarie,persino sulla schiavitù,si arrivassero a immaginare i diritti universali einalienabili dell’uomo? E si affermassero principi qualil’uguaglianza e la libertà di tutti i cittadini?Comunicazione sociale è affermazione dei diritti Pagina 5
  6. 6. 2. La donazione gratuita del sangue  1927 Milano Una donna muore durante il parto perché non è stato possibile effettuarle una trasfusione. All’epoca infatti il sangue si compra, e solo le persone dei ceti più abbienti possono procurarselo. Il medico, Vittorio Formentano, decide di organizzare un movimento di donatori volontari e anonimi.  1990 Legge n. 107/4 maggio Le legge italiana vieta la vendita del sangue, e sancisce il sistema della donazione gratuita.Comunicazione sociale è affermazione dei diritti Pagina 6
  7. 7. Come ha fatto il sogno di unuomo e dei 17 “che perprimi risposero” all’appellodi Vittorio Formentano atrasformarsi in un principioriconosciuto e poi persino inlegge, in una società in cuidominano ideali opposti aquello del dono?Comunicazione sociale è affermazione dei diritti Pagina 7
  8. 8. 3. Il consumo etico e responsabile ecologia ambiente political consumerism consumo critico km 0 culture jamming alternative media ethical living, critical living equo-solidale frugal consumerism prodotti biologici piccoli produttori locali slow food energia pulitaComunicazione sociale è affermazione dei diritti Pagina 8
  9. 9.  Ce la faranno queste idee e questi movimenti ad affermarsi nell’immaginario popolare e a provocare una vera rivoluzione dei comportamenti e dei consumi?Comunicazione sociale è affermazione dei diritti Pagina 9
  10. 10. 1. La nascita dei Diritti umani Movimenti di individui:  piazze e mercati  teatri e accademie  caffè e salotti  tribunali  saggi e riviste,  romanzi sentimentali ed epistolari La sfera pubblica socialeComunicazione sociale è affermazione dei diritti Pagina 10
  11. 11. 2. La donazione gratuita del sangueMovimenti di organizzazioniorganizzate:testimonialgruppi aziendaliinterventi nelle piazze, scuolee università,campagnemanifestispot televisivi e radiofonici strategie diversificate di comunicazioneComunicazione sociale è affermazione dei diritti Pagina 11
  12. 12. 3. Il consumo etico e responsabile Un movimento di movimenti: non profit “tradizionali” nuovi circuiti di promozione Gas produttori locali e biologici “quattro r” fiere del baratto “rifiuterie” con scambio Internet rete di retiComunicazione sociale è affermazione dei diritti Pagina 12
  13. 13. La comunicazione sociale è l’affermazione di nuovi diritti in direzione di una società più giusta e solidale.Comunicazione sociale è affermazione dei diritti Pagina 13
  14. 14. 2. Quali sono le caratteristiche distintive della comunicazione dei diritti umani? La comunicazione sociale è: una rivoluzione culturale un processo spesso conflittuale una storia infinita una comunicazione pre-politicaComunicazione sociale è affermazione dei diritti Pagina 14
  15. 15. 3. La comunicazione sul tema migrazioni, sviluppo, diritti umani: quali problemi? quali obiettivi? 1. tema impopolare (popolare solo presso alcune «élite») percezione diffusa che i diritti degli immigrati «tocchino» i diritti degli autoctoni 2. tema caratterizzato da stereotipi millenari (straniero) 3. forte e negativa stereotipizzazione degli immigrati da parte dei media 4. tema immigrazione fortemente politicizzato 5. tema più complesso e «difficile» di altri temi socialiComunicazione sociale è affermazione dei diritti Pagina 15
  16. 16. Bibliografia essenziale di riferimentoPeruzzi G. Fondamenti di comunicazione sociale. Diritti, media,solidarietà. Carocci, 2011Morcellini M., Mazza B., Oltre lindividualismo. Comunicazione, nuovidiritti e capitale sociale, Franco Angeli, Milano, 2008.Volterrani A., Saturare l’immaginario. Per un a nuova comunicazionesociale, Exorma, 2011.Comunicazione sociale è affermazione dei diritti Pagina 16

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