Presented by Brittany Tradup
Marketing Director, Robot Creative

@Copyright 2014 Robot Creative. All Rights Reserved World...
Print vs. Web

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Help users process your content
easily and efficiently

@Copyright 2014 Robot Creative. All R...
Start here…

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Or Start Here…

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
1) Edit (Cut 50%)

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
2) Break It Up

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
3) Add Headlines

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
4) Use Lists & Links

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
5) Use the Page Layout

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
6) Add Graphics & Videos

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7) Call the User to Action

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Let’s recap…
1.  Edit
2.  Break It Up
3.  Add Headlines
4.  Use Lists & Links
5.  Use the Pag...
SEO Considerations
✓ Know Your Target Keywords
✓ Use Tree-Like Hierarchy
✓ Use Programming Best Practices
– 
– 
– 
– 
– 
–...
Mobile Considerations
✓ All of the Above Editing Rules Times 10
✓ Shorten Page-Load Times
✓ Keep Navigation Simple
✓ Use F...
Social Considerations
✓ Know Your Medium
–  Write Appropriately (Length, Tone, Call to Action)
–  Frequency Matters

✓ Aim...
Give users what
they are looking for
in 5 seconds or less

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Questions?
Brittany Tradup
brittany@robotcreative.com
tel - 210.476.8801
@Copyright 2014 Robot Creative. All Rights Reserv...
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Don't Be A 5-Second Site Presented by Brittany Tradup-Marketing Director, Robot Creative

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How much time do you really spend reading a single web page? Odds are, you haven't read one in years. If you are like most users, you probably scan a web page in 30 seconds or less with a purpose, looking for specific content. If you don't find it quickly, you move on.

Reading on a screen or monitor is very different from reading a printed piece, so web writing needs to be approached differently. Learn how to give your customers what they're looking for on your site in this working breakfast seminar.

Featured Presenter: Brittany Tradup, Marketing Director, Robot Creative

Published in: Marketing
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Don't Be A 5-Second Site Presented by Brittany Tradup-Marketing Director, Robot Creative

  1. 1. Presented by Brittany Tradup Marketing Director, Robot Creative @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  2. 2. Print vs. Web @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  3. 3. 7 Steps to a Better Web Page Help users process your content easily and efficiently @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  4. 4. Start here… @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  5. 5. Or Start Here… @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  6. 6. 1) Edit (Cut 50%) @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  7. 7. 2) Break It Up @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  8. 8. 3) Add Headlines @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  9. 9. 4) Use Lists & Links @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  10. 10. 5) Use the Page Layout @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  11. 11. 6) Add Graphics & Videos @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  12. 12. 7) Call the User to Action @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  13. 13. 7 Steps to a Better Web Page Let’s recap… 1.  Edit 2.  Break It Up 3.  Add Headlines 4.  Use Lists & Links 5.  Use the Page Layout 6.  Add Graphics 7.  Call the User to Action @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  14. 14. SEO Considerations ✓ Know Your Target Keywords ✓ Use Tree-Like Hierarchy ✓ Use Programming Best Practices –  –  –  –  –  –  –  Headlines (H1, H2 & H3) Metatags Optimize Images to Shorten Page-Load Time Use Alt Text and File Names Link Quality Link (Anchor) Text Live Text ✓ Keep Content Current @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  15. 15. Mobile Considerations ✓ All of the Above Editing Rules Times 10 ✓ Shorten Page-Load Times ✓ Keep Navigation Simple ✓ Use Fewer Graphics ✓ Make It Interactive @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  16. 16. Social Considerations ✓ Know Your Medium –  Write Appropriately (Length, Tone, Call to Action) –  Frequency Matters ✓ Aim for Engagement –  Catchy, Short, Thought-Provoking Titles –  Graphics Get More Engagement ✓ Include Social Widgets Where Appropriate –  Social Feeds –  Social Sharing Bars –  Comments @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  17. 17. Give users what they are looking for in 5 seconds or less @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
  18. 18. Questions? Brittany Tradup brittany@robotcreative.com tel - 210.476.8801 @Copyright 2014 Robot Creative. All Rights Reserved Worldwide.

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