State of-the-net-issue-21-social-features-ecommerce-websites-internet-trends


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A survey of social features on 100 eCommerce websites is the main feature of the Summer 2011 issue of State of the Net. It also covers trends in internet use, broadband and social media in Ireland as well as new research by Google on Irish businesses online.

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  • The Social Features survey is interesting but it measure the number of channels customers are given to interact with friends or other customers. The other side of the coin is to measure how the business interacts with its customers using these channels
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State of-the-net-issue-21-social-features-ecommerce-websites-internet-trends

  1. 1. State of the Net June 2011
  2. 2. State of the Net issue 21, Summer 2011 <ul><li>Published by online consultancy AMAS, in association with the Irish Internet Association ( ) </li></ul>
  3. 3. Contents <ul><li>Social features on eCommerce sites </li></ul><ul><li>Internet use </li></ul><ul><li>Broadband </li></ul><ul><li>eCommerce </li></ul><ul><li>eCommerce by age </li></ul><ul><li>Social media </li></ul><ul><li>Digital advertising </li></ul><ul><li>Mobile </li></ul><ul><li>AMAS: what we do </li></ul>
  4. 4. Social features on eCommerce sites Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.
  5. 5. Internet use Source: REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+ .
  6. 6. Broadband Source: ComReg Irish Communications Market: Key Data Report – Q4 2010. Graph shows broadband subscriptions across all platforms
  7. 7. eCommerce Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
  8. 8. eCommerce by age Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
  9. 9. Social media Source: Facebook and LinkedIn, May 2011
  10. 10. Digital advertising Source: 2010 IAB/UK Ireland PwC Adspend Study, survey of 26 online properties, advertising networks and sales houses Source: IAB UK/ PwC Online AdSpend Study 2010 Adds to 99% due to rounding
  11. 11. Mobile Source: Amárach Research, The Smart Future, online survey of 844 Irish mobile phone users in May 2011, including 311 smartphone users
  12. 12. Businesses online Source: Google SME Insights Ireland, Conducted by Ipsos MORI via telephone in November 2010, 821 companies surveyed which were representative of commercial Irish SMEs based on employee size and sector
  13. 13. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on [email_address]