State of the Net March 2012 www.amas.ie
State of the Net issue 24, Spring 2012 <ul><li>Published by online consultancy AMAS,  www.amas.ie  in association with the...
Contents <ul><li>Online TV and video </li></ul><ul><li>Most popular bundles </li></ul><ul><li>Internet usage by age </li><...
Online TV and video Sources for graphic:  1. YouTube’s “unique visitors” for Ireland 1 January 2012, according to DoubleCl...
Most popular broadband bundles Source:  ComReg; Accent, ICT usage among residential customers, November 2011
Internet use by age Source:  Central Statistics Office, Information Society (2007-2011 figures)
Percentage of people who bought online within the past year Source:  CSO Information Society and Telecommunications, 2009-...
Online deal sites Signed up, or registered, with online discount site Dissatisfied with online discount sites Source:  Amá...
% of Irish adults with social media accounts  Source:  Ipsos MRBI, Quarterly Social Networking Survey, November 2011, base...
How Irish consumers engage with brands online Source:  TNS Digital Life study (January 2012), TNS Global. Field work condu...
Buzzwords on Irish LinkedIn profiles  Source:  LinkedIn, December 2011
AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corp...
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State of the Net issue 24, Spring 2012 - eCommerce, social media, broadband uptake, internet use

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Reuse the graphs from issue 24 of State of the Net. This issue includes trends in broadband, internet use in Ireland, social media, eCommerce by region, online discount sites, and other trends.

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State of the Net issue 24, Spring 2012 - eCommerce, social media, broadband uptake, internet use

  1. 1. State of the Net March 2012 www.amas.ie
  2. 2. State of the Net issue 24, Spring 2012 <ul><li>Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association, www.iia.ie </li></ul>
  3. 3. Contents <ul><li>Online TV and video </li></ul><ul><li>Most popular bundles </li></ul><ul><li>Internet usage by age </li></ul><ul><li>eCommerce by region </li></ul><ul><li>Online discount sites </li></ul><ul><li>Irish adults using social media </li></ul><ul><li>How Irish consumers engage with brands </li></ul><ul><li>Top words on Irish LinkedIn accounts </li></ul>
  4. 4. Online TV and video Sources for graphic: 1. YouTube’s “unique visitors” for Ireland 1 January 2012, according to DoubleClick ad planner. A unique visitor, a common measure of website traffic, is based on computers, not individuals, and is determined by cookies 2. RTÉ: downloads for its two TV apps at February 2012, RTÉ News Now had 503,000 downloads, RTÉ Player had had 179,000. RTÉ has eight other apps for radio and other content 3. TV3, downloads for its TV3, Exposé and Weather apps at February 2012
  5. 5. Most popular broadband bundles Source: ComReg; Accent, ICT usage among residential customers, November 2011
  6. 6. Internet use by age Source: Central Statistics Office, Information Society (2007-2011 figures)
  7. 7. Percentage of people who bought online within the past year Source: CSO Information Society and Telecommunications, 2009-2011
  8. 8. Online deal sites Signed up, or registered, with online discount site Dissatisfied with online discount sites Source: Amárach research for the National Consumer Agency, February 2012, based on sample of 1,005 adults. Sample for satisfaction graph: 320 adults
  9. 9. % of Irish adults with social media accounts Source: Ipsos MRBI, Quarterly Social Networking Survey, November 2011, based on nationally representative sample of 1,000 adults
  10. 10. How Irish consumers engage with brands online Source: TNS Digital Life study (January 2012), TNS Global. Field work conducted in June and July of 2011 with a sample size of 1,002
  11. 11. Buzzwords on Irish LinkedIn profiles Source: LinkedIn, December 2011
  12. 12. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on Twitter: @AMASinternet

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