State Of The Net Issue 14

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State of the Net issue 14 from AMAS covers Irish online trends including: mobile internet, internet use, online marketing, online shopping, broadband penetration, internet marketing, online advertising, ecommerce, social media

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State Of The Net Issue 14

  1. 1. State of the Net issue 14, Autumn 2009 September 2009 www.amas.ie Essential digital intelligence for Irish managers
  2. 2. State of the Net issue 14, Autumn 2009 <ul><li>Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association </li></ul><ul><li>Note graphs can be reused once they are reproduced in full and include the AMAS credit. If reusing them online, please link back to the AMAS website </li></ul>
  3. 3. Contents <ul><li>Mobile Internet </li></ul><ul><li>Broadband </li></ul><ul><li>Personas </li></ul><ul><li>Internet use </li></ul><ul><li>Trust online </li></ul><ul><li>eReadiness </li></ul>
  4. 4. Mobile Internet Source: ComReg Quarterly Key Data, released June 2009, ComReg CosumerICT Survey, Q2 2009
  5. 5. Broadband: Ireland vs. EU Source: EU comparison: Progress Report on the Single European Electronic Communications Market 2008 (14th report)
  6. 6. Broadband in Ireland Source: ComReg Quarterly Key Data Report, June 2009. Green line shows all platforms, with the exception of mobile, while the orange line includes mobile broadband
  7. 7. Personas Source: ComReg Consumer ICT Survey, July 2009, based on a sample of 1,006 adults aged 15 to 74
  8. 8. Personas Source: ComReg Consumer ICT Survey, July 2009, based on a sample of 1,006 adults aged 15 to 74
  9. 9. Personas Source: ComReg Consumer ICT Survey, July 2009, based on a sample of 1,006 adults aged 15 to 74
  10. 10. Internet use Source: CSO Information Society and Communications reports, 2005-2008. The figures for 2007 were revised at the beginning of 2008 by the CSO and as such will not match the previous graph of Internet use by age from issue 9
  11. 11. Trust online Source: Eurobarometer Confidence in the Information Society report, May 2009. Based on a sample of 12,799 at-home internet users aged 15 years and above across the 27 EU Member States. 500 persons were interviewed in Ireland. Figures do not add to 100% due to rounding
  12. 12. eReadiness Source: Economist Intelligence Unit, eReadiness rankings, June 2009. Scores are marked out of 10
  13. 13. Find out more.... <ul><li>For more trends, analysis and insights, visit the AMAS blog </li></ul><ul><li>www.amas.ie/blog </li></ul>

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