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The Silver Bullet of User Experience (UX)

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This presentation explores how to start on the right path to a great user experience.

Published in: Marketing
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The Silver Bullet of User Experience (UX)

  1. 1. Brief Introduction to UX •A snail button that turns into Barbie when pushed •A screen with a swimming pool inside •Snow White always attached by golden string •A red button that, when pushed, makes the phone turn into anything •A Snow White store and a candy store attached
  2. 2. Why UX? • Improved UX saves money • Reduce development time • Reduce cost of customer support • Improved UX increases your revenue • Increase conversion rates • Improve customer retention and loyalty • Great UX gives you a competitive advantage • Gain competitor insights • Don’t fall behind
  3. 3. Google Search Popularity of “User Experience” 0 20 40 60 80 100 120 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2 0 1 6 Trends
  4. 4. UX Research Information Gathering Planning Development Launch Re-Design / Optimize UX Research Is Cost Neutral
  5. 5. The Silver Bullet • Elegant simplicity • Simplicity is not so simple • Brands who do it well are recognized as leaders in the advertising industry • Amazon • Apple • Google • Zappos
  6. 6. You don’t know, what you don’t know, until you know • Do some research • Get to know the users • Define personas • Avoid the “speed at all costs” mentality
  7. 7. Don’t put up barriers • Barriers create an opportunity for your competition • Don’t include barriers to standard content
  8. 8. Don’t make them work for it • Cognitive effort • Human attention span has gotten shorter • In 2000, 12 seconds • In 2013, 8 seconds • Goldfish, 9 seconds
  9. 9. The Wrap Up • UX Research focuses on understanding the user • Not all users are the same • UX saves time, money, and gives you an edge • Simplicity is key • Do the research • Minimize barriers • Reduce cognitive effort
  10. 10. Get in touch Mike Whitson | Chief Research Scientist mike@itrackingresearch.com iTrackingResearch.com /itrackingresearch @itr_inc | @mike_itr

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