Grant Lehman "Effective Career Development Strategies"
The AMADCMarketers Helping Marketers Mentor ProgramSpring 2012Co-chairs –Wendy Roan and Michael Grove EFFECTIVE CAREERDEVELOPMENT STRATEGIES Grant Lehman Managing Consultant The McCormick Group
Learning Objectives2 Being Strategic in a Job Search Resume Best Practices Focused Career Development Plan Networking Plan Describe your Competencies Succinctly with Examples Personal Branding
Being Strategic in a Job Search3 "Strategy is the direction and scope over the long-term which achieves advantage through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations". Simply put… Strategy is a carefully designed plan of action designed to serve a particular purpose or advantage and achieve a vision.
Resume Best Practices4 “It’s your marketing piece” Functional, Chronological or a Combination Targeted Clear and concise 1 page versus 2 or more Error free
Focused Career Development Plan5 “Most companies won’t hire an outfielder when they need a pitcher” Create value Be realistic Aim straight Be flexible Don’t under value yourself in the market
Networking Plan6 “Where do you spend your time looking?” Get a Business Card Prepare an Elevator Pitch Traditional ways Trade groups Social media and networking College ties are binding Give to get – Reciprocity! Follow up and say Thanks!
Interviewing strategies: How to Prepare7 The “Tell me about yourself” question. Behavioral and Situational Questions Be Prepared – Study the Company and People Dress for success Be a good listener, take notes Telephone interviewing The meal interview Follow-up and thank you notes
Describe your Competencies Succinctly with Examples8 “ This is where the preparation really comes into play” Try to best assess what the company is looking for Any information on company culture will be helpful Have good examples of how your experience fits
Personal Branding9 “Where reputation meets reward” What others think about you. What do the performance reviews say? References-what will they tell the company where you have applied?
Effective Career Development Strategies10 Thank You Q&A Grant Lehman Managing Consultant The McCormick Group