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Jennifer Severns
                             Creative Director
                             Zocalo Group
                             @jennerus




    #AMASocial
1
    Join the Conversation!




       Social Media: How To Win Friends
            and Influence People
                                                  #AMASocial
2                                                Join the Conversation!




                             IT’S SOCIAL MEDIA! RUN!
3




                                                                          1
The Past




                   #AMASocial
4                 Join the Conversation!




    The Past




                   #AMASocial
5                 Join the Conversation!




    The Present




                   #AMASocial
6                 Join the Conversation!




                                           2
#AMASocial
7                Join the Conversation!




                  #AMASocial
8                Join the Conversation!




    1. utility




                  #AMASocial
9                Join the Conversation!




                                          3
1. utility




                    #AMASocial
10                 Join the Conversation!




     2. control




                    #AMASocial
11                 Join the Conversation!




     2. control




                    #AMASocial
12                 Join the Conversation!




                                            4
3. simplicity




                        #AMASocial
13                     Join the Conversation!




       3. simplicity




                        #AMASocial
14                     Join the Conversation!




     4. authenticity


15




                                                5
4. authenticity


                                      #AMASocial
16                                   Join the Conversation!




     1.   utility
     2.   control
     3.   simplicity
     4.   authenticity




                                      #AMASocial
17                                   Join the Conversation!




                         @jennerus    #AMASocial
18                                   Join the Conversation!




                                                              6
Social Media: Beyond the Chaos
              Ten Tips & Tricks




     #AMASocial
19
     Join the Conversation!




                              Thank You!
                              Blagica Bottigliero @blagica
                              Bill Chamberlin @horizonwatching
                              Troy Janisch @socialmeteor
                              Jennifer Severns @jennerus




     #AMASocial
20
     Join the Conversation!




               Chicago AMA

               Upcoming Events
                   April 12th – Integrated Marketing 3.0
                   May 5th – B2B2C Marketing
                   June 22nd – Brandsmart 2011

               Event Survey

               Networking
                                          Visit www.chicagoama.org/currentevents
                                            for more information and registration


     #AMASocial
21
     Join the Conversation!




                                                                                    7

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Social Media: How To Win Friends and Influence People

  • 1. Jennifer Severns Creative Director Zocalo Group @jennerus #AMASocial 1 Join the Conversation! Social Media: How To Win Friends and Influence People #AMASocial 2 Join the Conversation! IT’S SOCIAL MEDIA! RUN! 3 1
  • 2. The Past #AMASocial 4 Join the Conversation! The Past #AMASocial 5 Join the Conversation! The Present #AMASocial 6 Join the Conversation! 2
  • 3. #AMASocial 7 Join the Conversation! #AMASocial 8 Join the Conversation! 1. utility #AMASocial 9 Join the Conversation! 3
  • 4. 1. utility #AMASocial 10 Join the Conversation! 2. control #AMASocial 11 Join the Conversation! 2. control #AMASocial 12 Join the Conversation! 4
  • 5. 3. simplicity #AMASocial 13 Join the Conversation! 3. simplicity #AMASocial 14 Join the Conversation! 4. authenticity 15 5
  • 6. 4. authenticity #AMASocial 16 Join the Conversation! 1. utility 2. control 3. simplicity 4. authenticity #AMASocial 17 Join the Conversation! @jennerus #AMASocial 18 Join the Conversation! 6
  • 7. Social Media: Beyond the Chaos Ten Tips & Tricks #AMASocial 19 Join the Conversation! Thank You! Blagica Bottigliero @blagica Bill Chamberlin @horizonwatching Troy Janisch @socialmeteor Jennifer Severns @jennerus #AMASocial 20 Join the Conversation! Chicago AMA Upcoming Events April 12th – Integrated Marketing 3.0 May 5th – B2B2C Marketing June 22nd – Brandsmart 2011 Event Survey Networking Visit www.chicagoama.org/currentevents for more information and registration #AMASocial 21 Join the Conversation! 7