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Clean.          A Climate Cycle MarketingEnergy.Movement.              Overview for the Chicago AMA                       ...
CLEAN.   ENERGY.   MOVEMENT.                        2
Inspiring Students to Green Our WorldJuly 18, 2012                 A Climate Cycle Marketing                Overview for t...
Inspiring Students to Green Our WorldJuly 18, 2012                 A Climate Cycle Marketing                Overview for t...
Clean.   Energy. Movement.                                 6 Killowatt                                 Solar Array  Alread...
Clean.   Energy. Movement.                                     6 Killowatt                                     Solar Array...
Clean.   Energy. Movement.                                          6 Killowatt                                          S...
Clean.   Energy. Movement.                                          6 Killowatt                                          S...
Clean.   Energy. Movement.                                          6 Killowatt                                          S...
Annual Ride to RechargeClean. Energy. Movement.                                                             2 Day, 125 Mil...
Clean.        Energy. Movement.                          RIDE RESULTS 2009-2012climatecycle.org
Clean.        Energy. Movement.                          RIDE RESULTS 2009-2012                     1500 Riders Raised $32...
Clean.        Energy. Movement.                          RIDE RESULTS 2009-2012                     1500 Riders Raised $32...
2012 Sponsors & Supporters                        14
Climate
Climate
Climate          $
Climate
Climate
Climate          $
America’s costliest conditions
America’s costliest conditions Obesity    $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
America’s costliest conditions Obesity    $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
America’s costliest conditions Obesity    $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
Climate          $
Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Spon...
Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Spon...
Community Based
Clean.   Energy. Movement.                             climatecycle.org
Clean.   Energy. Movement.                             Climate Cycle Benefit                             Keynote Speaker, 2...
Clean.   Energy. Movement.                             climatecycle.org
Clean.   Energy. Movement.                         Keynote Speaker, 2010                         Climate Cycle Benefit     ...
Clean.   Energy. Movement.                             climatecycle.org
Clean.    Energy. Movement.                              Who We Reach    EDUCATION                 PROACTIVE              ...
Sponsors
Clean.           Energy. Movement.                                         Eileen Sweeney                                 ...
Clean.           Energy. Movement.                                       51climatecycle.org
Movement. Energy.   Clean.climatecycle.org                     Eileen Sweeney                    Executive Director       ...
Movement. Energy.   Clean.climatecycle.orgclimatecycle.org
Clean.   Energy. Movement.
Clean.           Energy. Movement.                                          Jessie Succop                                 ...
Clean.           Energy. Movement.                                         Noah Craeger                                   ...
“A man-carrying airplane will         eventually be built,  but only if mathematicians and           engineers worksteadil...
Wilbur and Orville Wright -- Bicycle Mechanics
Government      Business      Civil   Society
BUT FOR ALL LIFE, AS WE KNOW IT,   ON EARTH.
Inspiring students to  green our world.
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
Mission-Driven Marketing - Engagement
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Mission-Driven Marketing - Engagement

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Mission-Driven Marketing - Engagement

  1. 1. Clean. A Climate Cycle MarketingEnergy.Movement. Overview for the Chicago AMA OUR MISSION Climate Cycle inspires students to green our world. This is made possible by alliances between students, communities, and corporations.
  2. 2. CLEAN. ENERGY. MOVEMENT. 2
  3. 3. Inspiring Students to Green Our WorldJuly 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 3 www.climatecycle.org
  4. 4. Inspiring Students to Green Our WorldJuly 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 4 www.climatecycle.org
  5. 5. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…
  6. 6. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools•
  7. 7. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*
  8. 8. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*• Intra-school Student Leadership Board
  9. 9. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*• Intra-school Student Leadership Board• 450 student riders
  10. 10. Annual Ride to RechargeClean. Energy. Movement. 2 Day, 125 Miles 2 day roundtrip from downtown Chicago to the Indiana Dunes and back. Picnics, campfires, meals, the works. This beautiful course begins at the Indiana Dunes National Park This beautiful course rivers, prairies, forests, dunes and marshes. and covers miles of begins at the Indiana Dunes National Designed for youth, this route goes past Buckingham Fountain and turns around at Museum Campus. Leisurely riders enjoy this route with a turnaround point at Burnham Park. Biking enthusiasts ride past Burnham Park and turn around at the South Shore Cultural Center, with breathtaking views of Chicago’s skyline upon their return. 10
  11. 11. Clean. Energy. Movement. RIDE RESULTS 2009-2012climatecycle.org
  12. 12. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000climatecycle.org
  13. 13. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000 Corporate Sponsorships=$175,000climatecycle.org
  14. 14. 2012 Sponsors & Supporters 14
  15. 15. Climate
  16. 16. Climate
  17. 17. Climate $
  18. 18. Climate
  19. 19. Climate
  20. 20. Climate $
  21. 21. America’s costliest conditions
  22. 22. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  23. 23. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  24. 24. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  25. 25. Climate $
  26. 26. Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Sponsors (event and non-event based)Total $497,000,000,000
  27. 27. Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Sponsors (event and non-event based)Total $497,000,000,000
  28. 28. Community Based
  29. 29. Clean. Energy. Movement. climatecycle.org
  30. 30. Clean. Energy. Movement. Climate Cycle Benefit Keynote Speaker, 2011 Vicky Fernandez, Lincoln Park High School climatecycle.org
  31. 31. Clean. Energy. Movement. climatecycle.org
  32. 32. Clean. Energy. Movement. Keynote Speaker, 2010 Climate Cycle Benefit Erika Castilla, Curie Metro High School
  33. 33. Clean. Energy. Movement. climatecycle.org
  34. 34. Clean. Energy. Movement. Who We Reach EDUCATION PROACTIVE CYCLE ECO- ENTHUSIASTS PARENTS LOVERS AFICIANADOS Recognizing the Every parent wants a For them, the steel Becoming better importance of brighter future for their horse is a way of stewards of our education for us and children. life. planet isour future is universal. imperative. For those who go the The chance toFurthering this a life combine their love They are the extra mile, there’s ones ensuring long calling. Climate Cycle. of nature and biking is a dream. this happens.
  35. 35. Sponsors
  36. 36. Clean. Energy. Movement. Eileen Sweeney Executive Directorclimatecycle.org Motorola Foundation
  37. 37. Clean. Energy. Movement. 51climatecycle.org
  38. 38. Movement. Energy. Clean.climatecycle.org Eileen Sweeney Executive Director Motorola Foundation
  39. 39. Movement. Energy. Clean.climatecycle.orgclimatecycle.org
  40. 40. Clean. Energy. Movement.
  41. 41. Clean. Energy. Movement. Jessie Succop Marketing Coordinatorclimatecycle.org Whole Foods
  42. 42. Clean. Energy. Movement. Noah Craeger Regional Managerclimatecycle.org ING Direct Bank
  43. 43. “A man-carrying airplane will eventually be built, but only if mathematicians and engineers worksteadily for the next 1 to 10 million years.” New York Times editorial December 8, 1903
  44. 44. Wilbur and Orville Wright -- Bicycle Mechanics
  45. 45. Government Business Civil Society
  46. 46. BUT FOR ALL LIFE, AS WE KNOW IT, ON EARTH.
  47. 47. Inspiring students to green our world.

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