BrandSmart Speaker - John Greening


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Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at

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BrandSmart Speaker - John Greening

  1. 1. Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run withAssociation, Chicago Chap- what fate deals you.”ter on June 22nd for the annual - Led ZeppelinBrandSmart Conference - thelargest branding conference in the John M. GreeningMidwest. Network with the city’s Northwestern University, Medill Gradu-top marketing professionals and hear ate School of Integrated Marketingfrom some of the biggest marketing Communicationsrock stars around. You’ll learn from Associate Professor and Director of thethe industry’s top performers what Advertising-Sales Promotionit takes to crank up the volume onyour brand and become your ownmarketing rock star. John is an Associate Professor and Director of the Advertising-Sales Promotion sequence in the Medill Graduate School of Integrated MarketingSPEAKER LINE-UP: Communications at Northwestern University. PriorMarcie Allen to joining Northwestern, John spent 27 yearsMAC Presents at DDB Chicago, where he was an Executive Vice President and Director of Client Services asLinda Bartman well as the Worldwide Account Director for Anheuser Busch account in the US and 22 other countries. During that time he lead the team ofLee Brown over 400 globally that produced popular BudweiserGroupon campaigns such as the “Frogs”, “Ants”, “Spuds McKenzie”, “The I love you, man”, “Yes, I am” and “Whassup”. These efforts helpedKirk Chartier Anheuser Busch increase its share of sales as well as share of the alcoholic beverageoptionsXpress Holdings, Inc. margin pool for 7 consecutive years.Tena Clark In addition to his teaching dutiesDMI Music & Media Solutions at Medill, John has lectured atLuis Gallardo the Kellogg Center for Executive BrandSmart 2011 Details Education, International Mass RetailersDeloitte When: Association, NRF Retail Advertising Conference as well as many other June 22, 2011John M. Greening sponsored meetings. He maintainsNorthwestern University, Medill active consulting relationships with Where:Graduate School of Integrated Mar- Wells Fargo Advisors, Kraft, Google, Spertus Instituteketing Communications Henkel Consumer Adhesives, EURO 610 South Michigan Avenue RSCG, Valassis Interactive and Vibes, aDave Knickerbocker Chicago, IL 60605-1901 mobile marketing company.Chicago Blackhawks (312) 322-1700 In addition John serves on the boardsDan Michelson of Advanced Circulatory Systems an Pricing:Allscripts early stage medical device company, AMA Member: $250 Visible World (addressable television),Bill Ogle Non-Member: $350 as well as non-profits’ ChicagoMotorola Mobility, Inc Communities in Schools and Chicago Catholic Charities. He is married Register:Jeff Ragovin and has two children and resides in brandsmart2011.eventbrite.comBuddy Media Wilmette, Illinois. John has a BA, MA 312.280.0449 from Michigan State University.