B2B2C Continuum: Who is the Customer?  Chicago AMA  American Marketing Association  May 5, 2011
Customer Chain ©2011 Blue Canyon Partners, Inc.  Supplier Intermediary End Customer
Multiplicity:  Insights from Later-Stage Customers ©2011 Blue Canyon Partners, Inc.  Feed Ingredient Supplier Dealer/ Dist...
Interdependence: Insights about Missing or Weak Links ©2011 Blue Canyon Partners, Inc.  Auto Parts Supplier Local Auto Rep...
New Models: Changing Roles in the Customer Chain ©2011 Blue Canyon Partners, Inc.  Supplier Campus Facility  Management Un...
Component Supplier OEM A End Customer Segment  1  End Customer Segment  2 End Customer Segment  4  Customer Chains in a Ch...
Component Supplier Component Supplier X OEM B OEM C OEM A End Customer Segment  1  End Customer Segment  2  End Customer S...
Component Supplier Component Supplier X Component Supplier Y OEM B OEM C OEM B OEM C  OEM A Integrator M End Customer Segm...
OEM B OEM C Integrator N End Customer Segment 3 End Customer Segment 2  End Customer Segment 5 Integrator M End Customer S...
Component Supplier Component Supplier X Component Supplier Y OEM B OEM C  OEM A Integrator M End Customer Segment 2  End C...
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B2B2C Continuum | Atlee Valentine Pope's Presentation to the Chicago AMA | May 5, 2011

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B2B2C Continuum | Atlee Valentine Pope's Presentation to the Chicago AMA | May 5, 2011

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B2B2C Continuum | Atlee Valentine Pope's Presentation to the Chicago AMA | May 5, 2011

  1. 1. B2B2C Continuum: Who is the Customer? Chicago AMA American Marketing Association May 5, 2011
  2. 2. Customer Chain ©2011 Blue Canyon Partners, Inc. Supplier Intermediary End Customer
  3. 3. Multiplicity: Insights from Later-Stage Customers ©2011 Blue Canyon Partners, Inc. Feed Ingredient Supplier Dealer/ Distributor Live Stock Farmer/ Producer Packer & Processor Grocery & Restaurant Consumer
  4. 4. Interdependence: Insights about Missing or Weak Links ©2011 Blue Canyon Partners, Inc. Auto Parts Supplier Local Auto Repair or DIY Chinese Distributor Professional Service Center Vehicle Owner
  5. 5. New Models: Changing Roles in the Customer Chain ©2011 Blue Canyon Partners, Inc. Supplier Campus Facility Management University Facility Owners Students, Faculty, Parents
  6. 6. Component Supplier OEM A End Customer Segment 1 End Customer Segment 2 End Customer Segment 4 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
  7. 7. Component Supplier Component Supplier X OEM B OEM C OEM A End Customer Segment 1 End Customer Segment 2 End Customer Segment 3 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
  8. 8. Component Supplier Component Supplier X Component Supplier Y OEM B OEM C OEM B OEM C OEM A Integrator M End Customer Segment 4 End Customer Segment 3 End Customer Segment 2 End Customer Segment 1 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
  9. 9. OEM B OEM C Integrator N End Customer Segment 3 End Customer Segment 2 End Customer Segment 5 Integrator M End Customer Segment 4 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
  10. 10. Component Supplier Component Supplier X Component Supplier Y OEM B OEM C OEM A Integrator M End Customer Segment 2 End Customer Segment 5 End Customer Segment 3 End Customer Segment 1 Integrator N End Customer Segment 4 Map of Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.

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