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Winter AMA 2019: Best Practices in Managing Centers

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Winter AMA 2019: Best Practices in Managing Centers

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Winter AMA 2019: Best Practices in Managing Centers

  1. 1. Charlotte Mason, University of Georgia Andrea Dixon, Baylor University Peter Fader,Wharton Thomas Hollmann, Arizona State University Venkatesh Shankar, Texas A&M University Stacy Wood, NC State University Debra Zahay-Blatz, St. Edward’s University Best Practices in Managing Centers
  2. 2. 2 Baylor Center for Professional Selling • Established: 1985 • Mission: • Promoting Professional Selling and Sales Management • Develop the next generation of sales leaders • Value Proposition: • Access to highly differentiated students • Funding Model: • Corporate Sponsorships ($3,000 - $50,000)
  3. 3. 3 Wharton Customer Analytics Initiative • Established: 2008 • Mission: • Preparing innovative business analytical professionals • Connecting companies with researchers and students to address analytical business challenges • Value Proposition: • Solve big data challenges & contribute to innovation in analytics • Funding Model • Corporate Sponsorships ($50,000 - $150,000 over 2 years)
  4. 4. 4 ASU Center for Services Leadership • Established: 1985 • Mission: • To make a positive difference in how the world is served • To be the premier center devoted to service research and education • To connect academic, industry, and societal leaders to discover the power of service • Value Proposition: • Networking; Exec Ed; Access to students • Funding Model • Corporate Partnerships ($9,500/year; 3 year commitment)
  5. 5. 5 Texas A&M Center for Retailing Studies • Established: 1983 • Mission: • Developing retail leaders and business knowledge for tomorrow • Value Proposition: • Access to students; Custom Exec Ed; Consulting; Conferences • Funding Model • Corporate Partnerships
  6. 6. 6 NC State Consumer Innovation Collaborative • Mission: • Build and facilitate academic-corporate partnerships to undertake state-of-the-art consumer research in applied business contexts • Value Proposition: • Corporate projects with customized design, hand-picked students and heavy faculty oversight • Funding Model • Corporate Partnerships: $35,000 year, limited to 6 non- competing firms
  7. 7. 7 NIU Interactive Marketing Area of Study • Established: 2003 • Mission: • Prepare students for careers in digital & interactive marketing • Value Proposition: • Access to students • Funding Model • Advisory Board participation; Conference funding
  8. 8. 8 UGA Coca-Cola Center for Marketing Studies • Established: 1986 • Mission: • Support the marketing department and MMR program to train students for careers in marketing research & consumer insights • Value Proposition: • Access to students; biennial Research Summit; corporate projects • Funding Model • Corporate Partnerships ($4,000 - $10,000 annually)

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