Social Networking & Web 2.0


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  • O'Reilly Media spreads the knowledge of innovators through its books, online services, magazine, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. Tim O'Reilly is the founder and CEO of O'Reilly Media, thought by many to be the best computer book publisher in the world. The company also publishes online through the O'Reilly Network and hosts conferences on technology topics. Tim is an activist for open source, open standards, and sensible intellectual property laws.
  • DoubleClick is a company that develops and provides Internet ad serving services Ofoto started by simply allowing users to upload JPEG images to the online service, to share online photo albums with friends, and to purchase physical silver-halide prints of photos.
  • Library thing – look at zeitgeist and tag cloud
  • Offer free hosting, tagging, ability to embed into other applications RSS Monetising content – YouTube – look at Community Guidelines and Safety tips Vimeo – look at Share Videos
  • Picturetrail – look at Image hosting - PictureTrail provides stable image hosting to enable you to post your uploaded images to other websites like Ebay, Myspace, bulletin boards, web journals, etc.
  • Social Networking & Web 2.0

    1. 1. CIAN forum 3 November 2007 Social Networking and Web 2.0 Flickr, Facebook, MySpace, Twitter, Google Groups, YouTube, Vimeo, blogs, wikis...
    2. 2. What is Web 2.0? <ul><li>A perceived second generation of web-based communities and hosted services that aim to facilitate creativity and collaboration between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004. </li></ul>
    3. 3. Examples of Web 2.0 <ul><li>Web 1.0   Web 2.0 </li></ul><ul><li>DoubleClick  Google AdSense </li></ul><ul><li>Ofoto  Flickr </li></ul><ul><li>Akamai  BitTorrent </li></ul><ul><li>  Napster </li></ul><ul><li>Britannica Online  Wikipedia </li></ul><ul><li>personal websites  blogging </li></ul><ul><li>Publishing  participation </li></ul><ul><li>content management systems  wikis </li></ul><ul><li>directories (taxonomy)  tagging/folksonomy </li></ul><ul><li>Source: </li></ul>
    4. 4. Or in other words… <ul><li>read/write web </li></ul><ul><li>long tail </li></ul><ul><li>‘radical trust’ </li></ul><ul><li>user experience </li></ul><ul><li>the whole ‘conversation’ thing </li></ul><ul><li>perpetual beta </li></ul><ul><li>Source: </li></ul>
    5. 5. Web 2.0 Thinking Game <ul><li> </li></ul>
    6. 6. What about Web 3.0? <ul><li>Nobody really know what it is yet… </li></ul><ul><li>Web 1.0 - the read-only web </li></ul><ul><li>Web 2.0 - the read-write web </li></ul><ul><li>Web 3.0 - the Read-Write-Execute web </li></ul>
    7. 7. What is social networking? <ul><li>Building online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. </li></ul>
    8. 8. <ul><li>Most social network services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups. </li></ul>
    9. 9. Examples <ul><li>MySpace </li></ul><ul><li> </li></ul><ul><li>Bebo </li></ul><ul><li>Friendster </li></ul><ul><li>Orkut </li></ul><ul><li>xanga </li></ul>
    10. 10. MySpace <ul><li>MySpace is an online community that lets you meet your friends' friends. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    11. 11. SN of another kind <ul><li>Digg - community-based popularity website </li></ul><ul><li> - social bookmarking, allows you to store and share bookmarks on the web </li></ul><ul><li>LibraryThing – catalog what you’re reading online and connect with people who read the same things </li></ul><ul><li>Twitter - What are you doing now? </li></ul><ul><ul><li>Wikipedia on Twitter </li></ul></ul>
    12. 12. How to do it <ul><li>The Common Craft Show - a series of short explanatory videos about blogs, wikis, social networking, social bookmarking (and zombies). </li></ul>
    13. 13. Video sharing <ul><li>YouTube </li></ul><ul><li>Google video </li></ul><ul><li>Vimeo </li></ul><ul><li>Videoegg </li></ul><ul><li>Ten video sharing services compared </li></ul>
    14. 14. Top video sites <ul><li> 62.85% </li></ul><ul><li> 15.68% </li></ul><ul><li> 8.60% </li></ul><ul><li> 5.19% </li></ul><ul><li> 4.01% </li></ul><ul><li>Source:,39029694,49280848,00.htm </li></ul>
    15. 15. Where to next? <ul><li>Monetise your content </li></ul><ul><ul><li> </li></ul></ul><ul><li>Is video sharing dead? </li></ul><ul><ul><li>,39029694,49291654,00.htm </li></ul></ul>
    16. 16. Photo sharing <ul><li>Flickr </li></ul><ul><li>Photobucket – photos and video </li></ul><ul><li>Picasa - Google's photo organiser </li></ul><ul><li>Picturetrail </li></ul><ul><li>SnapFish – online pics and digital camera prints </li></ul>
    17. 17. Blogs <ul><li>Blogs - website where entries are written in chronological order </li></ul><ul><li>The power of blogging - </li></ul><ul><li>Jerry Seinfeld: </li></ul><ul><li>Is that the worst new word of the culture, &quot;blog&quot;? It's so unattractive. It's like something that you spit up and it's, it has like, it congeals, and is, you know, and you kick dirt on it. </li></ul>
    18. 18. Wikis <ul><li>Wikis - collaborative websites that have multiple contributors </li></ul><ul><li>eg </li></ul>
    19. 19. Bit Torrent <ul><li>BitTorrent - delivering high-quality files over the web: movies, TV shows, music tracks and PC games available for download </li></ul>
    20. 20. Creative Commons <ul><li>Creative Commons (CC) is a non-profit organisation devoted to expanding the range of creative work available for others legally to build upon and share. It has released several copyright licenses known as Creative Commons licenses . </li></ul>
    21. 21. <ul><li>Creative Commons helps you publish your work online while letting others know what they can and can't do with your work. When you choose a license, CC provides tools that let you add license information to your own site, or to one of several free hosting services that have incorporated Creative Commons. </li></ul>
    22. 22. Your ABC <ul><li> </li></ul><ul><li>RSS/XML </li></ul><ul><li>Podcasting </li></ul><ul><li>Video on demand </li></ul><ul><li>YouTube </li></ul><ul><li>Tags </li></ul><ul><li>Blogs </li></ul>