SlideShare a Scribd company logo
#TumblarianProblems
Creating and Curating Your Tumblr
For Libraries & Librarians
Kate Tkacik
BMO Business Research Group
ALA TechSource
#tumblariantalk
tumblr?!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr?!
• Founded 2007 by David Karp
– acquired by Yahoo in 2013
• 170 million blogs*

• “the best baby Twitter and Wordpress didn’t know
they had”
• Creative, visually-engaging, diverse
*http://www.tumblr.com/about

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
•
•
•
•
•
•
•

Government agencies/national orgs
Major media outlets
Publishing houses
Booksellers
Authors
Educators
Students!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
• Majority of users are between 18-34*
• Equally divided between men & women*
• Average user spends 14 minutes on tumblr per visit (more
than Facebook)*
• More teens on tumblr than Facebook or Instagram*
*Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013
*5 Facts about Tumblr, Pew Research, May 2013

*http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/
*http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
•
•
•
•

Personal blogs
Organization blogs
Art/production blogs
Meme-based/single-focus blog
– Maddieonthings.tumblr.com
– Realgrumpycat.tumblr.com

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
• Tumblr is a collection of communities of
bloggers
– Local
– Fandoms
– Professions
– Movements/advocacy

• Communities organize around #tags and
memes
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
• Content balance is different for every tumblr
– Created content vs curated content

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
getting started

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
customize

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
customize
• Remember you can always make changes to
your blog—pick something you like and get
posting
• You can link twitter, RSS, other social media
widgets & Google analytics

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
FOLLOW
• The first rule of tumblr is FOLLOW

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
FOLLOW

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
follow
• tumblr.com/explore

2/6/14

• tumblr.com/spotlight

Kate Tkacik for ALA TechSource

#tumblariantalk
follow & engage
• “likes” act as a bookmark as well as
engagement tool
• “reblogs” will repost content to your blog
• “replies” have to be allowed—enable replies
in your settings

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
post!
• Posting is so easy. I promise.

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
post!
• Post using bookmarklet or mobile apps (tumblr.com/apps)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
post!
• Each post style includes a variety of ways to note source
content—best practice with reblogs is to keep original
blogger’s metadata & comments

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
• Tags are the metadata you apply to your post
which will organize your content both within
your individual blog and within the tumblr tag
results (first 7 tags applied within tumblr)
• Tags based around popular content like #lit
#education #science #lol etc may be curated
by a set of editors (tumblr users who select
and feature the “best” posts tagged in each
content category)
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
When you add tags to your post here:

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
Your post will also show up here (in addition to your blog page &
your followers’ dashboard):

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
• Featured or curated tags
look like this
• Under the ‘top
contributors’ is a link
which will show you all
posts tagged #history.
• If your post is featured,
the tag on your post will
turn blue!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
• Like following, track ALL the tags, including
your name/blog name
• You can track any tag, not just featured tags
• Tracked tags will automatically appear when
you put your cursor into the search bar

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags

http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
assess
• Tumblr includes built in analytics
• You can also link Google analytics by adding the Google-generated ID
and code from your customization page

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
ready to tumblr!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
…but wait!
Am I …a tumblarian!?

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians
• Tumblarians, generally, are a self-identified
group of library professionals, library students,
and/or librarian hopefuls who use tumblr to
connect, discuss, share resources, get geeky,
and play nice.
• Tumblarians may or may not post library
related content

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians
• Survey conducted May 2013 by Molly McArdle
for Library Journal, 350 respondents*
– 64 percent of respondents reported being under
the age of 30
– 52 percent are in a public library
– 31 percent in an academic library
– 9 percent in a school library
– 8 percent in special libraries
http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-andtumblr/

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians
• Tumblarians create blogs for themselves
and/or their libraries
• Primary and
secondary blogs
are easy to create, though you may want to
manage personal-professional blogs
independently through separate email
addresses
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
library tumblrs
• Public Libraries
– Young adult and/or children’s libraries

• Academic Libraries
– ARCHIVES, special collections, digital collections

• Special Libraries
• Single-focus/meme based tumblrs
• Library databases/vendors (JSTOR & Oxford
Academic)
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarian lists/tags
• thelifeguardlibrarian.tumblr.com/tumblarians
• Rebecca Hopman maintains a lists of archives
& archivists at ex-tabulis.tumblr.com/archivists
• Primary community tags
– #tumblarians
– #libraries
– #librarians

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries
New York Public Library
(nypl.tumblr.com)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries
Darien Public Library
(darienlibrary.tumblr.com)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries
• Brookline Teen Librarian (brkteenlib.tumblr.com)

“…it
became
clear that
my teens
were no
longer on
Facebook.”
http://www.thedigitalshift.com/
2013/09/social-media/powertumblng-a-teen-librarianexplains-why-tumblr-is-a-greatway-to-reach-patrons/
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries pro-tips
• Please, please include your location
• Remember reader’s advisory!
• Post what’s happening (programming, book
displays) in YOUR library—don’t get in the
habit of only reblogging others
• Include the link to your tumblr on your library
webpage & promote the link elsewhere

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
academic libraries/archives
Special Collections & Archives, University of Iowa
(http://uispeccoll.tumblr.com/)

http://uispeccoll.tumblr.com/post/74950966384/crucial-perimeter-is-our-stunning-new-book-arts

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
academic
libraries/archives/special
collections

Other notables:
• Hougton Library, Harvard
(houghtonlib.tumblr.com)
• Peabody Library, John’s Hopkins
(peabodywunderkammer.tumblr.com)
• Huntington Library
(huntingtonlibrary.tumblr.com)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
librarian tumblrs
Sylvia is a librarian at the University of New Mexico in
Albuquerque, NM and tumbls at alethiosaur.tumblr.com

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
librarian tumblrs
Kelly is a teen & YA librarian in
southern Wisconsin and tumbls at
catgator.tumblr.com

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
single-focus tumblarians
librarianwardrobe.tumblr.com)

LibrarianProblems.tumblr.com

iworkatapubliclibrary.tumblr.com

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
What sort of tumblarian am I?

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians

2/6/14

Kate Tkacik for ALA TechSource
tumblarians
#gtkytt from Laura @
lecieltumultueux.tumblr.com

2/6/14

#gpoml from Daniel @
thepinakes.tumblr.com

Kate Tkacik for ALA TechSource

#tumblariantalk
balancing content
• It’s up to you—but make it YOUR tumblr
• Even if you’re running your library’s
tumblr, remember to keep a personality
• Share a selfie or fandom affiliation

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…Ok, I signed up. But I don’t get it. I just don’t.

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
learning the culture

• See a #tag/meme/abbreviation you don’t
understand?
• Knowyourmeme.com
• Urbandictionary.com
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…What’s with all the porn and f*ckyeahs?

#NSFW
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
it’s still the Internet

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
fuckyeahyellow vs fuckyeahlgbthistory

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…Why don’t I have any followers?
•
•
•
•

Your content isn’t tumblr-y
Get feedback from users you know
Follow others & introduce yourself
Use library logo on homepage & thumbnail

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…Why aren’t my posts getting any action?
•
•
•
•
•
•
•

Use TAGS
Consider timing
Keep it general
Mimic successful posts
Keep it ~*VISUAL*~
Have you used GIFs?
Create a cache of clickbait

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
the inexplicable internet

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…How do I reach my library patrons?
• Remember to keep a general audience until
you have some traction
• Carefully seek out tags relevant to your
location/community (ex. #chicago #windycity
#chitown)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…What’s the best way to ‘chat’?
• Enable replies
• Utilize your ask box (/ask)
• Move discussion offline

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
• Tumblr will only work for you/your library if
you enjoy tumblr
• If Twitter/Facebook are already working for
you, USE THEM
• Use your queue
• Divide responsibility or find the staff member
who’s already tumbln’

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
you got this

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
resources
• “The Library is Open” by Molly McArdle, Library
Journal, online, June 2013

(http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-opena-look-at-librarians-and-tumblr/)

• “Power Tumbl’ng: Why Tumblr Is a Great Way to
Reach Teen Patrons” by Robin Brenner School
Library Journal, online, Sep 2013
(http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teenlibrarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/)

• “Tumblr Index: Your Guide to Artistic and Literary
Tumblrs, Part III,” The Millions, online, April 2013

(http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literarytumblrs-part-iii.html)

• “How to Make a GIF in 5 Easy Steps,” Gizmodo,
online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-infive-easy-steps)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
contact
Kate Tkacik
Bank of Montreal Business Research
katetkacik@gmail.com
thelifeguardlibrarian.tumblr.com
Twitter: @lifegdlibrarian
Instagram: @katetkacik

2/6/14

Kate Tkacik for ALA TechSource

More Related Content

Viewers also liked

How to Teach Online
How to Teach OnlineHow to Teach Online
How to Teach Online
ALATechSource
 
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
ALATechSource
 
Effective Library Signage: Tips, Tricks, and Best Practices
Effective Library Signage: Tips, Tricks, and Best PracticesEffective Library Signage: Tips, Tricks, and Best Practices
Effective Library Signage: Tips, Tricks, and Best Practices
ALATechSource
 
Cataloging Video Resources with RDA Workshop: Pt. 1
Cataloging Video Resources with RDA Workshop: Pt. 1Cataloging Video Resources with RDA Workshop: Pt. 1
Cataloging Video Resources with RDA Workshop: Pt. 1
ALATechSource
 
Taking Advantage of Emerging Tech in 2017
Taking Advantage of Emerging Tech in 2017Taking Advantage of Emerging Tech in 2017
Taking Advantage of Emerging Tech in 2017
ALATechSource
 
Cataloging Video Resources with RDA Workshop: Pt. 2
Cataloging Video Resources with RDA Workshop: Pt. 2Cataloging Video Resources with RDA Workshop: Pt. 2
Cataloging Video Resources with RDA Workshop: Pt. 2
ALATechSource
 
AL Live, January 2017: Library Marketing
AL Live, January 2017: Library MarketingAL Live, January 2017: Library Marketing
AL Live, January 2017: Library Marketing
ALATechSource
 
How to Respond to a Security Incident in Your Library - Jan. 2017
How to Respond to a Security Incident in Your Library - Jan. 2017How to Respond to a Security Incident in Your Library - Jan. 2017
How to Respond to a Security Incident in Your Library - Jan. 2017
ALATechSource
 

Viewers also liked (8)

How to Teach Online
How to Teach OnlineHow to Teach Online
How to Teach Online
 
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
Survive and Thrive as a Library Director: Part 4 (Nov/Dec 2016)
 
Effective Library Signage: Tips, Tricks, and Best Practices
Effective Library Signage: Tips, Tricks, and Best PracticesEffective Library Signage: Tips, Tricks, and Best Practices
Effective Library Signage: Tips, Tricks, and Best Practices
 
Cataloging Video Resources with RDA Workshop: Pt. 1
Cataloging Video Resources with RDA Workshop: Pt. 1Cataloging Video Resources with RDA Workshop: Pt. 1
Cataloging Video Resources with RDA Workshop: Pt. 1
 
Taking Advantage of Emerging Tech in 2017
Taking Advantage of Emerging Tech in 2017Taking Advantage of Emerging Tech in 2017
Taking Advantage of Emerging Tech in 2017
 
Cataloging Video Resources with RDA Workshop: Pt. 2
Cataloging Video Resources with RDA Workshop: Pt. 2Cataloging Video Resources with RDA Workshop: Pt. 2
Cataloging Video Resources with RDA Workshop: Pt. 2
 
AL Live, January 2017: Library Marketing
AL Live, January 2017: Library MarketingAL Live, January 2017: Library Marketing
AL Live, January 2017: Library Marketing
 
How to Respond to a Security Incident in Your Library - Jan. 2017
How to Respond to a Security Incident in Your Library - Jan. 2017How to Respond to a Security Incident in Your Library - Jan. 2017
How to Respond to a Security Incident in Your Library - Jan. 2017
 

Similar to Tkacik Workshop: #TumblarianProblems

#Tumblr101
#Tumblr101#Tumblr101
#Tumblr101
Kate Tkacik
 
Tumblr for Special Collections Workshop
Tumblr for Special Collections WorkshopTumblr for Special Collections Workshop
Tumblr for Special Collections Workshop
ALATechSource
 
How to Put the Library in STEM
How to Put the Library in STEMHow to Put the Library in STEM
How to Put the Library in STEM
dbostrom
 
Achieving Organization 2.0
Achieving Organization 2.0Achieving Organization 2.0
Achieving Organization 2.0
Meredith Farkas
 
Enhancing Library Services with Social Media
Enhancing Library Services with Social MediaEnhancing Library Services with Social Media
Enhancing Library Services with Social Media
Britta Krabill
 
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
Megan Lotts
 
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
Megan Lotts
 
Drupal for rlace
Drupal for rlaceDrupal for rlace
Drupal for rlace
Mikael Jacobsen
 
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
Megan Lotts
 
Social Media Marketing for Libraries
Social Media Marketing for LibrariesSocial Media Marketing for Libraries
Social Media Marketing for Libraries
Resonance Content Marketing
 
How not to be all a flutter about Twitter
How not to be all a flutter about TwitterHow not to be all a flutter about Twitter
How not to be all a flutter about Twitter
Margaret Hazel
 
Terrified tutors to top tweeters
Terrified tutors to top tweetersTerrified tutors to top tweeters
Terrified tutors to top tweeters
Paul Smalley
 
Encouraging Innovation in Libraries
Encouraging Innovation in LibrariesEncouraging Innovation in Libraries
Encouraging Innovation in Libraries
Meredith Farkas
 
Hallam healthresearch tweetchats
Hallam healthresearch tweetchatsHallam healthresearch tweetchats
Hallam healthresearch tweetchats
Heidi Probst
 
Twitter for KCC teachers CPD 07 11 12
Twitter for KCC teachers CPD 07 11 12Twitter for KCC teachers CPD 07 11 12
Twitter for KCC teachers CPD 07 11 12
MrJames Kcc
 
Organization 2.0
Organization 2.0Organization 2.0
Organization 2.0
Meredith Farkas
 
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
ALATechSource
 
Libraries as makerspaces
Libraries as makerspacesLibraries as makerspaces
Libraries as makerspaces
LYRASIS_PRODEV
 
Back to School Special: Making You & Your Library Indispensable
Back to School Special: Making You & Your Library IndispensableBack to School Special: Making You & Your Library Indispensable
Back to School Special: Making You & Your Library Indispensable
The Daring Librarian Experience
 
Catablogs: Expose your archives collections with ease
Catablogs: Expose your archives collections with easeCatablogs: Expose your archives collections with ease
Catablogs: Expose your archives collections with ease
mherbison
 

Similar to Tkacik Workshop: #TumblarianProblems (20)

#Tumblr101
#Tumblr101#Tumblr101
#Tumblr101
 
Tumblr for Special Collections Workshop
Tumblr for Special Collections WorkshopTumblr for Special Collections Workshop
Tumblr for Special Collections Workshop
 
How to Put the Library in STEM
How to Put the Library in STEMHow to Put the Library in STEM
How to Put the Library in STEM
 
Achieving Organization 2.0
Achieving Organization 2.0Achieving Organization 2.0
Achieving Organization 2.0
 
Enhancing Library Services with Social Media
Enhancing Library Services with Social MediaEnhancing Library Services with Social Media
Enhancing Library Services with Social Media
 
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
Lego® Play: Implementing a Culture of Creativity & Making in the Academic Lib...
 
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
Learning about the Libraries via Creative Play: The Rutgers Art Library Lego ...
 
Drupal for rlace
Drupal for rlaceDrupal for rlace
Drupal for rlace
 
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
Lotts counterplay 2016- Playing with LEGO®, “Making” Campus Connections, and ...
 
Social Media Marketing for Libraries
Social Media Marketing for LibrariesSocial Media Marketing for Libraries
Social Media Marketing for Libraries
 
How not to be all a flutter about Twitter
How not to be all a flutter about TwitterHow not to be all a flutter about Twitter
How not to be all a flutter about Twitter
 
Terrified tutors to top tweeters
Terrified tutors to top tweetersTerrified tutors to top tweeters
Terrified tutors to top tweeters
 
Encouraging Innovation in Libraries
Encouraging Innovation in LibrariesEncouraging Innovation in Libraries
Encouraging Innovation in Libraries
 
Hallam healthresearch tweetchats
Hallam healthresearch tweetchatsHallam healthresearch tweetchats
Hallam healthresearch tweetchats
 
Twitter for KCC teachers CPD 07 11 12
Twitter for KCC teachers CPD 07 11 12Twitter for KCC teachers CPD 07 11 12
Twitter for KCC teachers CPD 07 11 12
 
Organization 2.0
Organization 2.0Organization 2.0
Organization 2.0
 
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
Using Snapchat to Reach Library Patrons: Part 2 (April 2018)
 
Libraries as makerspaces
Libraries as makerspacesLibraries as makerspaces
Libraries as makerspaces
 
Back to School Special: Making You & Your Library Indispensable
Back to School Special: Making You & Your Library IndispensableBack to School Special: Making You & Your Library Indispensable
Back to School Special: Making You & Your Library Indispensable
 
Catablogs: Expose your archives collections with ease
Catablogs: Expose your archives collections with easeCatablogs: Expose your archives collections with ease
Catablogs: Expose your archives collections with ease
 

More from ALATechSource

Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
ALATechSource
 
Dealing with Mental Health on the Front Lines: Part 1
Dealing with Mental Health on the Front Lines: Part 1Dealing with Mental Health on the Front Lines: Part 1
Dealing with Mental Health on the Front Lines: Part 1
ALATechSource
 
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
ALATechSource
 
Using Visual Arts in Early Childhood Programming
Using Visual Arts in Early Childhood ProgrammingUsing Visual Arts in Early Childhood Programming
Using Visual Arts in Early Childhood Programming
ALATechSource
 
Serving Children with Autism Spectrum Disorder (Feb. 2019)
Serving Children with Autism Spectrum Disorder (Feb. 2019)Serving Children with Autism Spectrum Disorder (Feb. 2019)
Serving Children with Autism Spectrum Disorder (Feb. 2019)
ALATechSource
 
Library Website Rehab: Promotional Webinar
Library Website Rehab: Promotional WebinarLibrary Website Rehab: Promotional Webinar
Library Website Rehab: Promotional Webinar
ALATechSource
 
Taking STEAM Programs to the Next Level
Taking STEAM Programs to the Next LevelTaking STEAM Programs to the Next Level
Taking STEAM Programs to the Next Level
ALATechSource
 
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
ALATechSource
 
Creating a Social Media Policy for Your Library (January 2019)
Creating a Social Media Policy for Your Library (January 2019)Creating a Social Media Policy for Your Library (January 2019)
Creating a Social Media Policy for Your Library (January 2019)
ALATechSource
 
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
ALATechSource
 
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
ALATechSource
 
Fake News, Real Concerns: Developing Information-Literate Students (December ...
Fake News, Real Concerns: Developing Information-Literate Students (December ...Fake News, Real Concerns: Developing Information-Literate Students (December ...
Fake News, Real Concerns: Developing Information-Literate Students (December ...
ALATechSource
 
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
ALATechSource
 
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
ALATechSource
 
Engaging Learners through Active Instruction and Assessment
Engaging Learners through Active Instruction and AssessmentEngaging Learners through Active Instruction and Assessment
Engaging Learners through Active Instruction and Assessment
ALATechSource
 
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
ALATechSource
 
AL Live: What Do the Midterms Mean for Your Library? (November 2018)
AL Live: What Do the Midterms Mean for Your Library? (November 2018)AL Live: What Do the Midterms Mean for Your Library? (November 2018)
AL Live: What Do the Midterms Mean for Your Library? (November 2018)
ALATechSource
 
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
ALATechSource
 
Prepare for the Future: Tech Strategies You Need to Know (November 2018)
Prepare for the Future: Tech Strategies You Need to Know (November 2018)Prepare for the Future: Tech Strategies You Need to Know (November 2018)
Prepare for the Future: Tech Strategies You Need to Know (November 2018)
ALATechSource
 
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
ALATechSource
 

More from ALATechSource (20)

Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)
 
Dealing with Mental Health on the Front Lines: Part 1
Dealing with Mental Health on the Front Lines: Part 1Dealing with Mental Health on the Front Lines: Part 1
Dealing with Mental Health on the Front Lines: Part 1
 
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)
 
Using Visual Arts in Early Childhood Programming
Using Visual Arts in Early Childhood ProgrammingUsing Visual Arts in Early Childhood Programming
Using Visual Arts in Early Childhood Programming
 
Serving Children with Autism Spectrum Disorder (Feb. 2019)
Serving Children with Autism Spectrum Disorder (Feb. 2019)Serving Children with Autism Spectrum Disorder (Feb. 2019)
Serving Children with Autism Spectrum Disorder (Feb. 2019)
 
Library Website Rehab: Promotional Webinar
Library Website Rehab: Promotional WebinarLibrary Website Rehab: Promotional Webinar
Library Website Rehab: Promotional Webinar
 
Taking STEAM Programs to the Next Level
Taking STEAM Programs to the Next LevelTaking STEAM Programs to the Next Level
Taking STEAM Programs to the Next Level
 
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)
 
Creating a Social Media Policy for Your Library (January 2019)
Creating a Social Media Policy for Your Library (January 2019)Creating a Social Media Policy for Your Library (January 2019)
Creating a Social Media Policy for Your Library (January 2019)
 
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)
 
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...
 
Fake News, Real Concerns: Developing Information-Literate Students (December ...
Fake News, Real Concerns: Developing Information-Literate Students (December ...Fake News, Real Concerns: Developing Information-Literate Students (December ...
Fake News, Real Concerns: Developing Information-Literate Students (December ...
 
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)
 
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)
 
Engaging Learners through Active Instruction and Assessment
Engaging Learners through Active Instruction and AssessmentEngaging Learners through Active Instruction and Assessment
Engaging Learners through Active Instruction and Assessment
 
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)
 
AL Live: What Do the Midterms Mean for Your Library? (November 2018)
AL Live: What Do the Midterms Mean for Your Library? (November 2018)AL Live: What Do the Midterms Mean for Your Library? (November 2018)
AL Live: What Do the Midterms Mean for Your Library? (November 2018)
 
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)
 
Prepare for the Future: Tech Strategies You Need to Know (November 2018)
Prepare for the Future: Tech Strategies You Need to Know (November 2018)Prepare for the Future: Tech Strategies You Need to Know (November 2018)
Prepare for the Future: Tech Strategies You Need to Know (November 2018)
 
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
 

Recently uploaded

EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
SocioCosmos
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 

Recently uploaded (14)

EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 

Tkacik Workshop: #TumblarianProblems

  • 1. #TumblarianProblems Creating and Curating Your Tumblr For Libraries & Librarians Kate Tkacik BMO Business Research Group ALA TechSource #tumblariantalk
  • 2. tumblr?! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 3. tumblr?! • Founded 2007 by David Karp – acquired by Yahoo in 2013 • 170 million blogs* • “the best baby Twitter and Wordpress didn’t know they had” • Creative, visually-engaging, diverse *http://www.tumblr.com/about 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 4. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 5. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 6. tumblr types • • • • • • • Government agencies/national orgs Major media outlets Publishing houses Booksellers Authors Educators Students! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 7. tumblr types • Majority of users are between 18-34* • Equally divided between men & women* • Average user spends 14 minutes on tumblr per visit (more than Facebook)* • More teens on tumblr than Facebook or Instagram* *Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013 *5 Facts about Tumblr, Pew Research, May 2013 *http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/ *http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 8. tumblr types • • • • Personal blogs Organization blogs Art/production blogs Meme-based/single-focus blog – Maddieonthings.tumblr.com – Realgrumpycat.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 9. tumblr types • Tumblr is a collection of communities of bloggers – Local – Fandoms – Professions – Movements/advocacy • Communities organize around #tags and memes 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 10. tumblr types • Content balance is different for every tumblr – Created content vs curated content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 11. getting started 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 12. customize 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 13. customize • Remember you can always make changes to your blog—pick something you like and get posting • You can link twitter, RSS, other social media widgets & Google analytics 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 14. FOLLOW • The first rule of tumblr is FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 15. FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 16. follow • tumblr.com/explore 2/6/14 • tumblr.com/spotlight Kate Tkacik for ALA TechSource #tumblariantalk
  • 17. follow & engage • “likes” act as a bookmark as well as engagement tool • “reblogs” will repost content to your blog • “replies” have to be allowed—enable replies in your settings 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 18. post! • Posting is so easy. I promise. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 19. post! • Post using bookmarklet or mobile apps (tumblr.com/apps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 20. post! • Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 21. tags • Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr) • Tags based around popular content like #lit #education #science #lol etc may be curated by a set of editors (tumblr users who select and feature the “best” posts tagged in each content category) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 22. tags When you add tags to your post here: 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 23. tags Your post will also show up here (in addition to your blog page & your followers’ dashboard): 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 24. tags • Featured or curated tags look like this • Under the ‘top contributors’ is a link which will show you all posts tagged #history. • If your post is featured, the tag on your post will turn blue! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 25. tags • Like following, track ALL the tags, including your name/blog name • You can track any tag, not just featured tags • Tracked tags will automatically appear when you put your cursor into the search bar 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 27. assess • Tumblr includes built in analytics • You can also link Google analytics by adding the Google-generated ID and code from your customization page 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 28. ready to tumblr! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 29. …but wait! Am I …a tumblarian!? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 30. tumblarians • Tumblarians, generally, are a self-identified group of library professionals, library students, and/or librarian hopefuls who use tumblr to connect, discuss, share resources, get geeky, and play nice. • Tumblarians may or may not post library related content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 31. tumblarians • Survey conducted May 2013 by Molly McArdle for Library Journal, 350 respondents* – 64 percent of respondents reported being under the age of 30 – 52 percent are in a public library – 31 percent in an academic library – 9 percent in a school library – 8 percent in special libraries http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-andtumblr/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 32. tumblarians • Tumblarians create blogs for themselves and/or their libraries • Primary and secondary blogs are easy to create, though you may want to manage personal-professional blogs independently through separate email addresses 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 33. library tumblrs • Public Libraries – Young adult and/or children’s libraries • Academic Libraries – ARCHIVES, special collections, digital collections • Special Libraries • Single-focus/meme based tumblrs • Library databases/vendors (JSTOR & Oxford Academic) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 34. tumblarian lists/tags • thelifeguardlibrarian.tumblr.com/tumblarians • Rebecca Hopman maintains a lists of archives & archivists at ex-tabulis.tumblr.com/archivists • Primary community tags – #tumblarians – #libraries – #librarians 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 35. public libraries New York Public Library (nypl.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 36. public libraries Darien Public Library (darienlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 37. public libraries • Brookline Teen Librarian (brkteenlib.tumblr.com) “…it became clear that my teens were no longer on Facebook.” http://www.thedigitalshift.com/ 2013/09/social-media/powertumblng-a-teen-librarianexplains-why-tumblr-is-a-greatway-to-reach-patrons/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 38. public libraries pro-tips • Please, please include your location • Remember reader’s advisory! • Post what’s happening (programming, book displays) in YOUR library—don’t get in the habit of only reblogging others • Include the link to your tumblr on your library webpage & promote the link elsewhere 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 39. academic libraries/archives Special Collections & Archives, University of Iowa (http://uispeccoll.tumblr.com/) http://uispeccoll.tumblr.com/post/74950966384/crucial-perimeter-is-our-stunning-new-book-arts 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 40. academic libraries/archives/special collections Other notables: • Hougton Library, Harvard (houghtonlib.tumblr.com) • Peabody Library, John’s Hopkins (peabodywunderkammer.tumblr.com) • Huntington Library (huntingtonlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 41. librarian tumblrs Sylvia is a librarian at the University of New Mexico in Albuquerque, NM and tumbls at alethiosaur.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 42. librarian tumblrs Kelly is a teen & YA librarian in southern Wisconsin and tumbls at catgator.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 44. #tumblarianproblems What sort of tumblarian am I? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 46. tumblarians #gtkytt from Laura @ lecieltumultueux.tumblr.com 2/6/14 #gpoml from Daniel @ thepinakes.tumblr.com Kate Tkacik for ALA TechSource #tumblariantalk
  • 47. balancing content • It’s up to you—but make it YOUR tumblr • Even if you’re running your library’s tumblr, remember to keep a personality • Share a selfie or fandom affiliation 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 48. #tumblarianproblems …Ok, I signed up. But I don’t get it. I just don’t. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 49. learning the culture • See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com • Urbandictionary.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 50. #tumblarianproblems …What’s with all the porn and f*ckyeahs? #NSFW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 51. it’s still the Internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 53. #tumblarianproblems …Why don’t I have any followers? • • • • Your content isn’t tumblr-y Get feedback from users you know Follow others & introduce yourself Use library logo on homepage & thumbnail 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 54. #tumblarianproblems …Why aren’t my posts getting any action? • • • • • • • Use TAGS Consider timing Keep it general Mimic successful posts Keep it ~*VISUAL*~ Have you used GIFs? Create a cache of clickbait 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 55. the inexplicable internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 56. #tumblarianproblems …How do I reach my library patrons? • Remember to keep a general audience until you have some traction • Carefully seek out tags relevant to your location/community (ex. #chicago #windycity #chitown) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 57. #tumblarianproblems …What’s the best way to ‘chat’? • Enable replies • Utilize your ask box (/ask) • Move discussion offline 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 58. #tumblarianproblems • Tumblr will only work for you/your library if you enjoy tumblr • If Twitter/Facebook are already working for you, USE THEM • Use your queue • Divide responsibility or find the staff member who’s already tumbln’ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 59. you got this 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 60. resources • “The Library is Open” by Molly McArdle, Library Journal, online, June 2013 (http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-opena-look-at-librarians-and-tumblr/) • “Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons” by Robin Brenner School Library Journal, online, Sep 2013 (http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teenlibrarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/) • “Tumblr Index: Your Guide to Artistic and Literary Tumblrs, Part III,” The Millions, online, April 2013 (http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literarytumblrs-part-iii.html) • “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-infive-easy-steps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 61. contact Kate Tkacik Bank of Montreal Business Research katetkacik@gmail.com thelifeguardlibrarian.tumblr.com Twitter: @lifegdlibrarian Instagram: @katetkacik 2/6/14 Kate Tkacik for ALA TechSource