Social software presentation_hastings

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  • Poll – 1:30
  • Questions about reading from my LTR?
  • Collaboration tools ≠ Collaborative workplace
    Collaborative attitudes
    Share the love (and the credit)
    Work with folks outside of your department
    Work with patrons and community organizations
    Create value with coworkers
  • Gen Y (born between 1982-1994) not using Web 2.0 tools to support learning & collaboration (http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408942&c=1)
  • Standardize (for each project, at least)
    Consider learning curve
    Consider features
    Consider access (Coworkers can’t access Facebook from work? Don’t use it!!)
    Consider mobile issues (is it easily used from iPhone/iPad? Is that a concern with your coworkers?)
  • Google Docs/Calendar
    Facebook, FriendFeed, Twitter, Tumblr
    Delicious
    Wikis
    Blogs
    Flickr, YouTube
  • Newer than my report…
    Contain groupware features & social networking features
    Can be hooked into social networks
    Not necessarily free
    Project Management 2.0 = Collaboration
    Basecamp
    Nirvana
  • Web 2.0 GTD
    Getting Things Done – David Allen
    Not intended to be collaborative
    Works well with collaborative teams, though
    Nozbe (not cheap!!)
    Remember The Milk (not as functional!!)
    Evernote (free, pretty functional!!)
  • Provide ways for patrons to contribute content
    Publicize tags for Flickr and YouTube
    Open a Dropbox folder for file transfers
  • Areas of interest (you can’t stay on top of it all)
    Smart friending
    Personal Learning Networks
  • Press Releases
    Advertisements
    Flyers
    Brochures
    Bookmarks

  • How do I know my efforts are working?
    Analytics
    Google Analytics
    Twitter/Tumbler/FriendFeed
    Facebook Insights

    Metrics – page views, comments, retweets…
    Comment issues
    Offline marketing surveys – front desk comments, ask people at programs where they heard about it, circ stats for featured books, etc.
    Selling the use of your time for this effort
  • Social software presentation_hastings

    1. 1. COLLABORATING AND MARKETING Web 2.0 Style
    2. 2. QUESTIONS?
    3. 3. COLLABORATION BASICS
    4. 4. COLLABORATION ISSUES
    5. 5. COLLABORATION PLATFORMS
    6. 6. COLLABORATION PLATFORMS  Web 2.0 Platforms  Already known, learning curve is shallow  Web accessible  Free  Ning lessons  Inconsistent features  Fiddly  Don’t spend more time setting up the platform than you will spend working on the project!
    7. 7. QUESTIONS?
    8. 8. COLLABORATION PLATFORMS  Web 2.0 Project Management
    9. 9. COLLABORATION PLATFORMS
    10. 10. COLLABORATION WITH PATRONS
    11. 11. COLLABORATION WITH PATRONS PT. 2  Questions (Facebook “descriptive words about the library, Twitter “how do you use your library)  Harvard’s Library Labs - http://chronicle.com/blogs/wiredcampus/librar y-labs-turn-to-their-patrons-for-project- ideas/27111
    12. 12. COLLABORATION WITH PATRONS PT. 3  Trolls and complaints  Moderate trolls  Deal with complaints  Policies
    13. 13. COLLABORATION WITH COMMUNITY ORGANIZATIONS  Flickr, YouTube, Dropbox – all ways to connect and share content  Shared Blogs, Facebook pages, Calendars
    14. 14. KEEPING UP WITH THE TECHNOLOGY
    15. 15. QUESTIONS?
    16. 16. MARKETING 2.0
    17. 17. TRADITIONAL MARKETING
    18. 18. MARKETING 2.0 BASICS  From http://www.infotoday.com/mls/mar07/Ficht er.shtml  Learn  Create a plan  Participate  Be remarkable  Help content travel  Be part of the multimedia wave  Monitor engagement and learn as you go
    19. 19. MARKETING CONSIDERATIONS  Targeted content  Events to Twitter  New Materials to Facebook  Etc.  Automate for convenience, but don’t lose the personal touch  Post non-auto posts occasionally!  Be human
    20. 20. QUESTIONS?
    21. 21. MARKETING WITH SOCIAL MEDIA  RSS  Use and manipulate content  Filter (Yahoo! Pipes)  Twitter  Twitterfeed – send RSS from calendar, blog, etc. to Twitter automatically (categories?)  FriendFeed  Pull RSS from all of your social sites (Twitter, Flickr, etc.) into one interface  Make the “badge” available to other orgs  Filter if necessary!
    22. 22. MARKETING METRICS
    23. 23. GO OUTSIDE THE LIBRARY BOX  I’m not a marketer – learn from someone who is!  Lots of great marketing blogs that don’t deal with libraries  Chrisbrogan.com  www.toprankblog.com  adage.com/power150
    24. 24. QUESTIONS?
    25. 25. CREDITS  Collaboration 2.0 Pic – Cliff Landis  Collaboration Cartoon – Hiking Artist.com  Collaboration Gen Y – Illinois Springfield  Collaboration with Patrons – cindiann  Collaboration Project Management – Generationbass.com  Collaboration GTD – hawkexpress  Marketing Milk – drinksmachine  Marketing Metrics - DrJohnBullas

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