Sample Goals for Social Media Strategic Planning
Sarah Steiner
10/1/2013
GOAL: Inform incoming freshmen of core library se...
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Sample goals for social media strategic planning

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Sample goals for social media strategic planning

  1. 1. Sample Goals for Social Media Strategic Planning Sarah Steiner 10/1/2013 GOAL: Inform incoming freshmen of core library services. • Step 1: Get them to friend us on Facebook and/or Twitter – Create marketing materials for website, LibGuides (Sarah Steiner with marketing coordinator, due 8/31/2013) – Target incoming students at orientation with marketing message (Sarah Steiner, due 9/1/2013) – Market to freshman leaders (Student Gov Association, Honors Ambassadors, etc.) (Cliff Landis, due 9/1/2013) • Step 2: Generate content – Post about a service once weekly (use chart on intranet) (Sarah Steiner, begin 8/1/2013) – Manage one social media game/contest in first half of term, one in second half. (Cliff Landis) – Post one “freshman pick” each Tuesday afternoon (use chart on intranet) (Sarah Steiner, begin 8/1/2013) GOAL*: Develop a relationship with primary school teachers to share our message with school children. To be completed by August 1, 20xx. Activity: Develop a comprehensive database of primary school teachers. (responsibility: student assistant X) Activity: Create a starter group of teachers (you can include a goal number, if you like). (Responsibility: librarian y) o Invite primary school teachers to the library and allow them to experience the importance of our space and services first-hand. Activity: Provide teachers with items they can give away to their readers. Perhaps Book x, Book y, or a particular resource kit. (Responsibility: librarian z) *Inspired by the 2011 social media strategic plan of Columbus Metropolitan Public Library. Special thanks to Julie Theado.

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