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A More Effective Social Media Presence: Strategic Planning and Project Management

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A More Effective Social Media Presence: Strategic Planning and Project Management

  1. 1. A More Effective Social Media Presence Part 1: The Plan
  2. 2. What is Social Media? http://www.flickr.com/photos/kexino/6336663225/
  3. 3. Why this stuff matters http://www.flickr.com/photos/85853333@N00/3294926185
  4. 4. Humans are Social Creatures http://www.flickr.com/photos/28311604@N00/14508908
  5. 5. Libraries are social networks for ideas http://www.flickr.com/photos/ozyman/443545349/
  6. 6. We are all part of the social web (online or offline!) http://www.flickr.com/photos/49503165485@N01/50566038
  7. 7. Who are you people? • Honors, Nursing, and Virtual Services Librarian @ Georgia State University • Author, Strategic Planning for Social Media in Libraries • Social Media Editor, College & Research Libraries
  8. 8. Who are you people? • Web Services Librarian @ Georgia State University • Author, A Social Networking Primer for Librarians • Inconsistent blogger, clifflandis.net
  9. 9. Shameless Plug!
  10. 10. Today you will learn how to… • Make use of strategic planning and project management methods to set up (or fix up) your library’s social media presence • Define success for your social media presence and demonstrate that it’s having the effect you desire • Identify the best practices employed by other libraries in their social media management
  11. 11. Next time you will learn how to… • Craft a Facebook page and Twitter account that will represent your library online; • Save time and energy by updating multiple services at the same time; • Reach new library users by building social web connections with existing users; • Build community by advertising events and programs through the social web.
  12. 12. THE BIG PICTURE http://www.flickr.com/photos/37232503@N00/217562237
  13. 13. Strategic Planning Project Management Implementing Scheduling Interpretation Setting Direction Assessment Communication
  14. 14. http://www.flickr.com/photos/14071207@N00/2871333638/
  15. 15. The Strategic Planning Part http://www.flickr.com/photos/dominiqueb/2587493202
  16. 16. Let’s Interact! Does your library have a plan or strategy for social media? a. Yes, we have a formal plan. b. Yes, we have an informal plan. c. One person manages all our social media, so we don’t need a plan. d. Nope, we don’t have a plan.
  17. 17. Pre-Assessment http://www.flickr.com/photos/foxtongue/84586041/
  18. 18. Consider Target Population(s) http://www.flickr.com/photos/raspberreh/1619205675
  19. 19. Assessment Tools http://www.flickr.com/photos/thebees/4982556761/
  20. 20. What Should I Ask? • “Which social media platforms do you use most often?” • “Which do you use for school/ research/ choosing what to read/etc?” • “Which would you consider using for school/ research/ choosing what to read/etc?” • “Would you connect with the library on any of your social media platforms? Which?” (Don’t be shy about naming some for them.) • “How often would you like to hear from the library on Twitter/Facebook/Pinterest/etc.?” http://www.flickr.com/photos/kristiand/3223044657/
  21. 21. What Should I Ask? • “What would motivate you to connect with the library via social media? Games? Contests? Trivia? Current information? Community? All of the above? Other ideas?” • You can also gauge their interest in hearing about particular services or collections that might be relevant or interesting to them. http://www.flickr.com/photos/kristiand/3223044657/
  22. 22. Want + Need www.flickr.com/photos/95268887@N00/864122117/
  23. 23. Question Drafting 10 Commandments for Writing Outstanding Survey Questions from Qualtrix: http://www.qualtrics.com/blog/good-survey- questions/ Introduction to Writing Questions from Penn State http://ets.tlt.psu.edu/learningdesign/effective_que stions/why
  24. 24. Data Interpretation http://www.flickr.com/photos/jdhancock/4617759902/
  25. 25. Take a Retreat http://www.flickr.com/photos/igalko/6345215839/
  26. 26. Watch out for Biases • Confirmation bias • Illusory correlation • Sunk cost bias • Recency effect • Curse of knowledge • Information bias • Negativity bias http://en.wikipedia.org/wiki/List_of_co gnitive_biases http://www.flickr.com/photos/pinksherbet/4854560448/
  27. 27. The Magic Button
  28. 28. Compose the Plan http://www.flickr.com/photos/yourdon/5497911567/
  29. 29. http://www.columbuslibrary.org/sites/columbuslibrary.org/files/CML- StratPlan2011.pdf
  30. 30. Choose Your Platforms… Remember the Audience
  31. 31. Keep Your Abilities in Mind www.flickr.com/photos/nedrai/5012592253/
  32. 32. Consider Content • Create a posting plan (# of posts per week, days of week, time of day) • Consider content threads that meet your goals • Assign responsibility
  33. 33. Set Your Goals GOAL: Inform incoming freshmen of core library services. • Step 1: Get them to friend us on Facebook and/or Twitter – Create marketing materials for website, LibGuides (Sarah Steiner with marketing coordinator, due 8/31/2013) – Target incoming students at orientation with marketing message (Sarah Steiner, due 9/1/2013) – Market to freshman leaders (Student Gov Assn, Honors Ambassadors, etc.) (Cliff Landis, due 9/1/2013) • Step 2: Generate content – Post about a service once weekly (use chart on intranet) (Sarah Steiner, begin 8/1/2013) – Manage one social media game/contest in first half of term, one in second half. (Cliff Landis) – Post one “freshman pick” each Tuesday afternoon (use chart on intranet) (Sarah Steiner, begin 8/1/2013)
  34. 34. http://www.flickr.com/photos/91633309@N08/8827619102
  35. 35. Am I Learning?
  36. 36. The Project Management Part http://www.flickr.com/photos/bruceberrien/344846593/
  37. 37. Communicate Your Plan http://www.flickr.com/photos/richevenhouse/5027240951/
  38. 38. LET’S INTERACT! • How many of you have a “naysayer” at your library? • Yes • No • I fail to see how this poll question will have any relevance to the future of librarianship, since this question is probably just a fad, and especially considering how much I’m already being asked to do every day, how can I ever be expected to answer this question too?!?!
  39. 39. Communication http://www.flickr.com/photos/richevenhouse/5027240951/ Communication http://www.flickr.com/photos/richevenhouse/5027240951/
  40. 40. Implementation http://www.flickr.com/photos/zaneology/7217569376/
  41. 41. Processes 1. Awesome idea! 2. Review and approval of idea 3. Stakeholders meetings 4. Write Requirements Document 5. Development & Beta Testing 6. Production (& Celebration!) 7. Maintenance Cycle http://www.flickr.com/photos/21218849@N03/2826529899
  42. 42. The Requirements Document http://www.flickr.com/photos/auntiep/4310267/ •Document Modification History •Project Description •Requirements •Functional Requirements •Technical Requirements •Policy Requirements •Accessibility Requirements •Constraints •Communication Plan •Documentation
  43. 43. LET’S INTERACT! • In a few sentences, tell us how your library processes and tracks requests for new social media tools/features.
  44. 44. Scheduling: Development & Production http://www.flickr.com/photos/bcostin/460807520/
  45. 45. Scheduling: Maintenance http://www.flickr.com/photos/dasqfamily/377560
  46. 46. And back to Assessment… http://www.flickr.com/photos/aussiegall/286709039/
  47. 47. Cliff Landis, Georgia State University clifflandis@gsu.edu Sarah Steiner, Georgia State University ssteiner@gsu.edu http://www.flickr.com/photos/darwinbell/2602728681/

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