See how advertising within some of Golf's most popular events can build your business' brand.

1. THE BEST OF PROFESSIONAL GOLF
A guide to local advertising opportunities

2. Your Customers, Delivered
• Drive, Chip and Putt
• Why Advertise in Golf?
• Tee Off – Golf on Cable
• A Hole in One
AGENDA

3. DRIVE, CHIP AND PUTT

4. DRIVE, CHIP AND PUTT
• The PGA of America is the world’s largest sports organization, comprised of 27,000 men
and women golf Professionals who are the recognized experts in teaching and growing
the game.
• The LPGA is one of the longest-running women’s professional sports associations in the
world. Founded in 1950, the organization has grown from its roots as a playing tour into a
non-profit organization involved in every facet of golf.
• Once considered a mature sport, professional golf is attracting newer and younger
audiences thanks to high profile players like Michelle Wie, Brittany Lang, Mo Martin, Rory
McIlroy, Rickie Fowler and Jordan Spieth.
• In June 2014, Forbes Magazine listed PGA Tour star Tiger Woods as the sixth highest
paid athlete in the world with earnings at 61.2 million. Phil Mickelson was listed as the 8th
highest paid athlete in the world with 53.2 million in earnings.
1Source: Forbes.com. The World’s Highest Paid Athletes, 11 June 2014, accessed 13 October 2014. www.forbes.com/sites/kurtbadenhausen/2014/06/11/the-worlds-highest-paid-
athletes-2014-behind-the-numbers/

5. THE PGA TOUR
As the most widely known golf organization in the world, the
PGA Tour operates the United States’ main men’s professional
golf tours.
MAJOR GOLF ORGANIZATIONS
CHAMPIONS TOUR
Run by the PGA Tour, the Champions Tour hosts events
throughout the United States and Canada for golfers 50 and
older.
LGPA TOUR
The LPGA is the most prestigious women’s golf organizations
and is the longest-running women’s sports association in the
world.

6. WHY ADVERTISE IN GOLF?

7. WHY ADVERTISE IN GOLF?
Associate with dynamic personalities like Phil Mickelson,
Bubba Watson, and Rory McIlroy as well as the ladies
who chip in like Stacy Lewis, Michelle Wie and Paula
Creamer.
The Ryder Cup returned to Scotland after an
absence of 41 years and proved a masterstroke.
Golf allows an advertiser to target an unparalleled upscale
audience in all 12 months of the year.
The hallowed ground of the Augusta National Golf Club
made a historic decision to allow female members in
2012. Now in 2014 The Royal and Ancient Golf Club of St
Andrews, which is one of the oldest and most prestigious
golf clubs in the world, has voted to allow female
members to join.
On the road to Rio as Golf makes its return to the
Summer Olympics in 2016. Players will be vying for the
top spot as they look to represent their country at the
games.

8. MEN’S GOLF ATTRACTS AN AFFLUENT AND WELL-EDUCATED
AUDIENCE
THE UPSCALE ADVANTAGE
8%
12%15%
18%
20%
25%
AGE
18-24 25-34 35-44
45-54 55-64 65+
34%
35%
16%
13%
HOUSEHOLD INCOME
Under 50K 50 - 100K 100-150K 150K +
76%
19%
3%
HOME OWNERSHIP
Own Rent Other
Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: PGA TOUR (men’s golf) Population: 241,532,596 Qualitative Population:
19,124,606
Nearly 71% male
66% have a
college education60% are married

9. WOMEN’S GOLF ATTRACTS AN AFFLUENT AND WELL- EDUCATED
AUDIENCE
THE UPSCALE ADVANTAGE
5%
8%
11%
18%
25% 30%
AGE
18-24 25-34 35-44
45-54 55-64 65+
41%
35%
14%
10%
HOUSEHOLD INCOME
Under 50K 50 - 100K 100-150K 150K +
72%
24%
4%
HOME OWNERSHIP
Own Rent Other
Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwrks.PsYr.:: LPGA TOUR (women’s golf) Population: 241,532,596 Qualitative Population: 6,104,952
Nearly 69% male
62% have a
college educationNearly 58% are married

10. TEE OFF – GOLF ON CABLE

11. TEE OFF – GOLF ON CABLE
Cable provides viewers with the most comprehensive golf schedule on television
PGA Tour
January - December
Coverage of over 45 tournaments annually including the Major Championship events
Champions Tour
January - November
Coverage of 24 tournaments annually, all exclusive to cable
LPGA Tour
January - November
Coverage of 32 tournaments annually, 30 of which are exclusive to cable

12.  Phoenix Open (Golf)
January 29 – February 1, 2015
TPC Scottsdale, Scottsdale, AZ
 U.S. Open (Fox Sports 1)
June 18 – 21, 2015
Chambers Bay, University Place, WA
 The Open Championship (ESPN)
July 16 – 19, 2015
St. Andrews Links (Old Course), Fife, Scotland
 PGA Championship (TNT)
August 13 – 16, 2015
Whistling Straits, Sheboygan, WI
 Championship Tour (Golf)
September 24 – 27, 2015
East Lake GC, Atlanta, GA
MAJOR PROGRAMMING OPPORTUNITIES

13. A HOLE IN ONE

14. A HOLE IN ONE
• From January’s Hawaiian swing to Glen Abbey
in Canada, The Old Course in Scotland to the
Presidents Cup in Korea, cable provides
viewers with International and comprehensive
golf coverage on television.
• Five Cox Media networks – Fox Sports 1, The
Golf Channel, TNT, ESPN, and ESPN2 – will
showcase nearly 100 professional golf
tournaments including coverage of the four
“Majors” and the Ryder Cup.
• Partnering with Cox Media and the major golf
organizations is a “Hole in One” giving you
access to a growing fan base.
Source: National Numbers Reflect Coverage Area HH Ratings from Nielsen’s National People Meter Sample; may include viewing from ADS/Satellite Homes
NATIONAL AUDIENCE

15. A WORD FROM OUR SPONSORS
PGA OF AMERICA OFFICIAL SPONSORS