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First broadcasted in 1981 with the song ‘video killed the radio star’ which was
rather ironic as MTV was the first channel dedicated to music videos, it did
impact the amount of radio listeners. It changed the way people thought
about stars and now you had to sound good but LOOK good too.
It was first launched in America and at the time was basic cable and satellite
TV channel part of the Viacom Media Networks. The channel is head
quartered in NYC. The channel was hosted by ‘Video Jockeys’ instead of Disk
WHAT IS MTV?
1985-91, Mostly music videos targeted at young adults. Some additions of
1992 – Still currently running, Reality programs, like ’16 and pregnant’ or
1991 – 2011m Animated Programs featured ‘Beavis and Butt-head’ and
1989- Now, Scripted Programs featuring ‘Skins’ and ‘Teen Wolf’
The networks current target is teenagers to young adults, with adding
programming aimed at this TA, examples like reality TV and comedy.
WHO IS IT FOR?
Very similar to capital and radio 1 playlists.
Pop artists feature heavily.
Have a program that airs of the top 40 downloads – plays popular music.
Includes Justin Bieber, Adele, Shaun Mendes,
Up to Date
I think my Artists music would be featured on MTV as it is pop culture. My
artist is influenced heavily by people in the pop genre such as Taylor Swift and
Selena Gomez. I aim for the same target audience as MTV so all my
iconography in the music video would be the same as other artists featured.