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PSYCHOLOGY OF COLOURS Ayesha Aftab Malik Khadija Ijaz International Islamic University Islamabad
What are colors????
Four basic colours.• Red• Blue• Yellow• Green
Red• Positive: Physical courage, strength, warmth, energy, basic survival, fight or flight, stimulation, masculinity, excitement.• Negative: Defiance, aggression, visual impact, strain.
Effect on mood• Power• Strength• Excitement• Warmth• Passion5/27/12
Blue• Intellectual• Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.• Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Effect on mood• Calming• Tranquilizing• Cooling5/27/12
Yellow• Emotional• Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.• Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
Effect on mood• Happiness• Stimulation• Clear thinking5/27/12
Green• Balance• Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.• Negative: Boredom, stagnation, blandness, enervation.
Effect on mood• Freshness• Coolness• Calmness• Clarity• Growth5/27/12
Violet• Spiritual• Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.• Negative: Introversion, decadence, suppression, inferiority.
Effect on mood• Spiritual• Pure• Mysticism• Creativity5/27/12
Orange• Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.• Negative: Deprivation, frustration, frivolity, immaturity.
Effect on mood• Warmth• Stimulation• Enthusiasm• Exuberance5/27/12
Pink• Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.• Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Effect on mood• Sensitivity• love5/27/12
Grey• Positive: Psychological neutrality.• Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Effect on mood• Lack of confidence• Fear of exposure5/27/12
Black• Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.• Negative: Oppression, coldness, menace, heaviness.
Effect on mood• It signifies• Power• Seriousness• Authority• Responsibility5/27/12
White• Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.• Negative: Sterility, coldness, barriers, unfriendliness, elitism.
Effect on mood• Uncompromising• hygienic• clean5/27/12
Brown• Positive: Seriousness, warmth, Nature, earthiness, reliability, support.• Negative: Lack of humor, heaviness, lack of sophistication.
Effect on mood• Warmer• Softer• Solid• Supportive• Reliable5/27/12