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5/27/12
PSYCHOLOGY OF COLOURS   Ayesha Aftab Malik       Khadija Ijaz  International Islamic  University Islamabad
What are colors????
Four basic colours.• Red• Blue• Yellow• Green
Red• Positive:     Physical courage, strength, warmth,  energy, basic survival, fight or flight,  stimulation, masculinity...
Red
Effect on mood•   Power•   Strength•   Excitement•   Warmth•   Passion5/27/12
Blue• Intellectual• Positive:      Intelligence, communication, trust,  efficiency, serenity, duty, logic, coolness,  refl...
Blue
Effect on mood• Calming• Tranquilizing• Cooling5/27/12
Yellow• Emotional• Positive:  Optimism, confidence, self-esteem,  extraversion, emotional strength, friendliness,  creativ...
Yellow
Effect on mood• Happiness• Stimulation• Clear thinking5/27/12
Green• Balance• Positive:     Harmony, balance, refreshment, universal  love, rest, restoration, reassurance,  environment...
Green
Effect on mood•   Freshness•   Coolness•   Calmness•   Clarity•   Growth5/27/12
Violet• Spiritual• Positive:    Spiritual awareness, containment, vision,  luxury, authenticity, truth, quality.• Negative...
Violet
Effect on mood•   Spiritual•   Pure•   Mysticism•   Creativity5/27/12
Orange• Positive:        Physical comfort, food, warmth, security,  sensuality, passion, abundance, fun.• Negative:      D...
Orange
Effect on mood•   Warmth•   Stimulation•   Enthusiasm•   Exuberance5/27/12
Pink• Positive:     Physical tranquility, nurture, warmth,  femininity, love, sexuality, survival of the  species.• Negati...
Pink
Effect on mood• Sensitivity• love5/27/12
Grey• Positive:     Psychological neutrality.• Negative:      Lack of confidence, dampness, depression,  hibernation, lack...
Grey
Effect on mood• Lack of confidence• Fear of exposure5/27/12
Black• Positive:       Sophistication, glamour, security,  emotional safety, efficiency, substance.• Negative:      Oppres...
Black
Effect on mood•   It signifies•   Power•   Seriousness•   Authority•   Responsibility5/27/12
White• Positive:       Hygiene, sterility, clarity, purity,  cleanness, simplicity, sophistication,  efficiency.• Negative...
White
Effect on mood• Uncompromising• hygienic• clean5/27/12
Brown• Positive:       Seriousness, warmth, Nature, earthiness,  reliability, support.• Negative:     Lack of humor, heavi...
Brown
Effect on mood•   Warmer•   Softer•   Solid•   Supportive•   Reliable5/27/12
5/27/12
5/27/12
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psychology of colours by Ayesha Aftab

  1. 1. 5/27/12
  2. 2. PSYCHOLOGY OF COLOURS Ayesha Aftab Malik Khadija Ijaz International Islamic University Islamabad
  3. 3. What are colors????
  4. 4. Four basic colours.• Red• Blue• Yellow• Green
  5. 5. Red• Positive: Physical courage, strength, warmth, energy, basic survival, fight or flight, stimulation, masculinity, excitement.• Negative: Defiance, aggression, visual impact, strain.
  6. 6. Red
  7. 7. Effect on mood• Power• Strength• Excitement• Warmth• Passion5/27/12
  8. 8. Blue• Intellectual• Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.• Negative: Coldness, aloofness, lack of emotion, unfriendliness.
  9. 9. Blue
  10. 10. Effect on mood• Calming• Tranquilizing• Cooling5/27/12
  11. 11. Yellow• Emotional• Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.• Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
  12. 12. Yellow
  13. 13. Effect on mood• Happiness• Stimulation• Clear thinking5/27/12
  14. 14. Green• Balance• Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.• Negative: Boredom, stagnation, blandness, enervation.
  15. 15. Green
  16. 16. Effect on mood• Freshness• Coolness• Calmness• Clarity• Growth5/27/12
  17. 17. Violet• Spiritual• Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.• Negative: Introversion, decadence, suppression, inferiority.
  18. 18. Violet
  19. 19. Effect on mood• Spiritual• Pure• Mysticism• Creativity5/27/12
  20. 20. Orange• Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.• Negative: Deprivation, frustration, frivolity, immaturity.
  21. 21. Orange
  22. 22. Effect on mood• Warmth• Stimulation• Enthusiasm• Exuberance5/27/12
  23. 23. Pink• Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.• Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
  24. 24. Pink
  25. 25. Effect on mood• Sensitivity• love5/27/12
  26. 26. Grey• Positive: Psychological neutrality.• Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
  27. 27. Grey
  28. 28. Effect on mood• Lack of confidence• Fear of exposure5/27/12
  29. 29. Black• Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.• Negative: Oppression, coldness, menace, heaviness.
  30. 30. Black
  31. 31. Effect on mood• It signifies• Power• Seriousness• Authority• Responsibility5/27/12
  32. 32. White• Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.• Negative: Sterility, coldness, barriers, unfriendliness, elitism.
  33. 33. White
  34. 34. Effect on mood• Uncompromising• hygienic• clean5/27/12
  35. 35. Brown• Positive: Seriousness, warmth, Nature, earthiness, reliability, support.• Negative: Lack of humor, heaviness, lack of sophistication.
  36. 36. Brown
  37. 37. Effect on mood• Warmer• Softer• Solid• Supportive• Reliable5/27/12
  38. 38. 5/27/12
  39. 39. 5/27/12
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