UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

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Industry leading marketer Steve Taraborelli from UDR, Inc. presents his company's forecast and future trends analysis for 2010 about internet marketing in the apartment rental space. Taraborelli is Vice President of Marketing at the Denver-based REIT.

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UDR's Internet and Mobile Forecast Trends for 2010 and Beyond

  1. 1. UDR’s Internet & Mobile Forecast Trends for 2010 & Beyond Will digital asset optimization be important this year? Is this the year for Mobile? Google enters the multi-family space…will it?
  2. 2. <ul><li>Ford Motor Company/Ford Division & Sun Microsystems </li></ul><ul><li>Sales, marketing, ebusiness, branding, international experience </li></ul><ul><li>Since 1997 - SEO, Internet marketing & website design </li></ul><ul><li>Launched mobile WAP site in year 2000 for Sun Edu Services </li></ul><ul><li>U.S. Patent App filed by Sun Microsystems on SEO invention </li></ul><ul><li>Working with HS seniors to amend the Colorado Constitution in incorporate as clean tech energy cities – www.hrcleantech.com </li></ul><ul><li>Competitive tournament fighting in Shorinji Chuan Fa karate </li></ul><ul><li>Writing a off-off-off Broadway play on 9-11 </li></ul>About
  3. 3. Update From Last Year… UDR.com Affiliate Site UDR resident wants lower price
  4. 4. UDR’s web content is funneled by ILS’s to affiliates Affiliates don’t do a good job on updating content It’s has gotten real bad (wrong prices / photos) We started cease and desist requests to stop this Our lead stream has increased at least 5%. Better pricing integrity and customer satisfaction Update From Last Year…
  5. 5. A BB WAKE UP CALL
  6. 6. Amazon Video Streaming
  7. 7. Netflix Video Streaming
  8. 8. Social
  9. 9. Are You a Twitter Zombie? Real-time = Info overload Does it dominate your time? Is social media suicide the answer?
  10. 10. Social media and mobile is fostering mass mingling. Mobile web and Twitter are encouraging more impromptu meetings and flashmobs Mass Mingling
  11. 11. Leveraging Social Media Does it become more of a reputation management issue in the social ecosystem versus having proactive brand-driven sales discussions?
  12. 12. Social Commentary Will Get Ignored Anonymous online commentary will get ignored We will only pay attention to “known” people
  13. 13. Mobile
  14. 14. Mobile Versions Mobile versions of your website is a necessity. Everyone will have some sort of mobile device (iPhone, Android, BB, Palm) and controlling the presentation layer for these screens is important.
  15. 15. Mobile Appliances Mobile usage for lead generation – iPhone app downloads, Android, Augmented Reality, iPad, Google Tablet… Where is all of this headed?
  16. 16. It’s possible that some Android phones will be designed for business users while others will be geared towards consumers. Android For Personal and Business
  17. 17. Location-based Services (LBS) LBS will begin to be part of your marketing offerings Provides the ability to target by location, demographics, user persona profiles and phone model
  18. 18. Geofence Next year you will know all about Geofencing
  19. 19. Bar Codes They will be everywhere And I mean everywhere!
  20. 20. Internet
  21. 21. 3D Experiences We’ll see more real-time interactive 3D experiences driven by higher penetration of Blu-Ray DVD players, LCD TV’s, video cameras and even Google 3D Street Maps
  22. 22. Online Videos Become More Interactive Online videos will start to include the user in the story being told. A good example of this is the latest Resident Evil game trailer
  23. 23. YouTube.com The YouTube channel is the place to be for video marketing Videos hosted in business websites is a powerful tool for engagement and search engine rankings
  24. 24. Google Will Favor Websites With Multimedia Content SEO will become more than keyword manipulation and more reliance on digital asset optimization such as blog posts, video, pdf’s and optimizing for the appropriate channels such as YouTube, Facebook, Flickr and Google If it can be searched, it can be optimized
  25. 25. Live Video Chat Customer Service Delivered directly from websites to customer’s PCs and mobile. This isn’t the use of avatars or web chat but real customer service. Agents you can see and talk to when you are shopping online. This technology is already being used by Lexus.
  26. 26. Vaultware in all Ad Sources Widespread VW adoption by the ILS’s
  27. 27. Google Enters Multi-family <ul><li>Google made a play to buy into residential </li></ul><ul><li>Google Local takes residential database feeds </li></ul><ul><li>Google will seek a database that includes all apartments for rent </li></ul><ul><li>The landscape on how we spend our ad dollars changes dramatically </li></ul>
  28. 28. UDR’s Tool Box – some, not all Ravens Tools Lotus Jump WhosTalkin.com Radian 6 Chiclets SocialURL Attributor
  29. 30. Thank you Next up: Kevin Thompson V.P. of Marketing AvalonBay Communities, Inc.

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