Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Marketing - Ed Spiegel


Published on

Social media marketing by Ed Spiegel.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media Marketing - Ed Spiegel

  1. 1. Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel
  2. 2. © Rent Mine Online 2008 <ul><li>Benefits to property managers </li></ul><ul><li>Social market overview </li></ul><ul><li>The RentMineOnline solution and how it can help you </li></ul>
  3. 3. Benefits to Property Managers Improved Referrals: Good tenants attract good tenants Higher Retention: Like-minded responsible tenants Creating Community: Communication tool to keep up with residents Increased Engagement: Enable tenants to trade, borrow, lend and buy/sell Marketing Presence on Social Networks: Safe and effective marketing © Rent Mine Online 2008
  4. 4. Opportunity in Converging Markets: Referral, Community, Transaction Multi-Family Housing /Property Managers © Rent Mine Online 2008 Social Networks (Community)
  5. 5. Social Networking Has Become the New Online Medium <ul><li>70M users </li></ul><ul><li>Users double every 6 months, Fastest growing demo 25+ </li></ul><ul><li>Apx 150 friends per user, high engagement </li></ul><ul><li>110M+ users </li></ul><ul><li>1 in 4 Americans </li></ul><ul><li>85% over 18 years old </li></ul><ul><li>20M users </li></ul><ul><li>485% annual growth </li></ul><ul><li>1/07: Ave. 39 years old, $139,000 </li></ul><ul><li>20M users </li></ul><ul><li>Additional 15M users through partnerships </li></ul><ul><li>Has raised over $28M in venture funding </li></ul>© Rent Mine Online 2008
  6. 6. Integration and Open Social “… the social graph will change every web application... what is emerging is the identity and social subsystem of the future internet operating system.&quot; — Tim O'Reilly, O'Reilly Media, Inc. © Rent Mine Online 2008
  7. 7. Trust-based Community Transaction Evolution Increased Community, Interaction, Trust and Feedback © Rent Mine Online 2008
  8. 8. RentMineOnline Home Page Live © Rent Mine Online 2008
  9. 9. Two-pronged sustainable market place model Live © Rent Mine Online 2008 <ul><li>Trusted Market Place: </li></ul><ul><li>Community </li></ul><ul><li>Referral </li></ul><ul><li>Retention </li></ul><ul><li>Property Managers: </li></ul><ul><li>Exposure </li></ul><ul><li>Management </li></ul><ul><li>Marketing </li></ul>
  10. 10. Creating Viral Distribution Live Live <ul><li>Newsfeed </li></ul><ul><li>Mini-feed </li></ul><ul><li>Messaging </li></ul>© Rent Mine Online 2008
  11. 11. Email Marketing Message © Rent Mine Online 2008
  12. 12. Increased Referrals: Step 1 © Rent Mine Online 2008
  13. 13. Increased Referrals: Step 2 © Rent Mine Online 2008
  14. 14. Increased Referrals: Step 3 © Rent Mine Online 2008
  15. 15. Search for an Apartment © Rent Mine Online 2008
  16. 16. Case Study: Residential Community <ul><li>500+ Units, 25-30 turnover each month </li></ul><ul><li>Large monthly Internet Marketing spend </li></ul><ul><ul><li>,,, Referrals </li></ul></ul><ul><li>Existing Referral Program </li></ul>© Rent Mine Online 2008
  17. 17. Distribution to residents <ul><ul><li>Email Communication </li></ul></ul><ul><ul><li>Door hangers </li></ul></ul><ul><ul><li>Community Events </li></ul></ul><ul><ul><li>Move-In Packages </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul>© Rent Mine Online 2008
  18. 18. The RentMineOnline Advantage <ul><li>Referrals </li></ul><ul><li>Retention </li></ul><ul><li>Creating Community </li></ul><ul><li>Marketing Presence on Social Networks </li></ul><ul><li>Increased Engagement </li></ul><ul><li>We look forward to bringing social marketing to your properties </li></ul>Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008
  19. 19. Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008