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[Webinar slides] A Holistic Approach to Digital Transformation

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[Webinar slides] A Holistic Approach to Digital Transformation

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Learn the approaches you can take towards digital transformation with a holistic view of your information environments to transform how you work.
For more information on the holistic approach to Digital Transformation, check out our FREE white paper: http://info.aiim.org/a-holistic-approach-to-digital-transformation

Learn the approaches you can take towards digital transformation with a holistic view of your information environments to transform how you work.
For more information on the holistic approach to Digital Transformation, check out our FREE white paper: http://info.aiim.org/a-holistic-approach-to-digital-transformation

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[Webinar slides] A Holistic Approach to Digital Transformation

  1. 1. Underwri(en by: Presented by: #AIIM Informa(on Is Your Most Important Asset – Learn the Skills to Manage It A Holis(c Approach to Digital Transforma(on Presented March 16, 2016 A Holis(c Approach to Digital Transforma(on An AIIM Webinar delivered on March 16, 2016
  2. 2. Underwri(en by: Presented by: Connie Moore Senior Vice President of Research Digital Clarity Group Bil Khan Director SAP Solu6on Extensions, Global Marke6ng SAP Host: Theresa Resek Director AIIM Today’s Speakers
  3. 3. Underwri(en by: Presented by: Connie Moore Senior Vice President of Research Digital Clarity Group speaking on Transform the Business from Inside-Out and Outside-In Introducing our Featured Speaker
  4. 4. Underwri(en by: Presented by: 4 Ability to stay current? Fear of geFng it wrong . . . How to capitalize? Opportunity or risk? Digital disrup(on is sweeping across the en(re economy
  5. 5. Underwri(en by: Presented by: Disrup(on puts the spotlight on customers
  6. 6. Underwri(en by: Presented by: Opera(onal excellence puts the spotlight on processes and informa(on
  7. 7. Underwri(en by: Presented by: CxO §  Seamless experiences §  Consistent channels §  New engagement CEO §  New business models §  Outside-in processes §  Be(er innovaRon approaches §  Leveraged human capital §  Technology infused products §  Renewed excellence Many CEOs want more than digital transforma(on
  8. 8. Underwri(en by: Presented by: Customers don’t know or care about processes
  9. 9. Underwri(en by: Presented by: Internal staff oTen don’t know or care about customer issues
  10. 10. Underwri(en by: Presented by: A great experience doesn’t transform the inside
  11. 11. Underwri(en by: Presented by: A great digital inside doesn’t transform the experience
  12. 12. Underwri(en by: Presented by: Transforma(on = a seamless, customer- driven digital outside and inside
  13. 13. Underwri(en by: Presented by: DRAFT: NOT FOR 13 Survey decision makers Interview decision makers Interview service providers Conduct round-tables “Partner Your Way to Success in Customer Experience Management” h(p://www.digitalclaritygroup.com/partner-success-in-cem/
  14. 14. Underwri(en by: Presented by: Limited vision and slow progress (false starts) High IT’s CEM Maturity High Successful business and markeRng led projects Strong partnership between business, IT and markeRng Successful IT led projects Low Business’ CEM Maturity Customer experience management maturity varies greatly
  15. 15. Underwri(en by: Presented by: Low High IT’s CEM Maturity High Business’ CEM Maturity Maturity in customer experience management varies greatly Limited vision and slow progress (false starts) Successful business and markeRng led projects Strong partnership between business, IT and markeRng Successful IT led projects
  16. 16. Underwri(en by: Presented by: Low High IT’s CEM Maturity High Business’ CEM Maturity Maturity in customer experience management varies greatly Mimic Unfocused Distracted
  17. 17. Underwri(en by: Presented by: Low High IT’s CEM Maturity High Manufacturer •  Changes in CMOs and CIOs •  False starts in projects •  Low CEC adopRon •  Low CEC awareness Business’ CEM Maturity This manufacturer had trouble geXng started
  18. 18. Underwri(en by: Presented by: Business’ CEM Maturity Low High IT’s CEM Maturity High Focus on: •  Content management, CRM, customer service •  Change mgmt. •  Managed service Immature companies need building blocks and soT skills
  19. 19. Underwri(en by: Presented by: High High Low Speedy Nimble Agile Vulnerable Business’ CEM Maturity IT’s CEM Maturity Some have high business but low IT maturity
  20. 20. Underwri(en by: Presented by: Low High IT’s CEM Maturity High Global Retailer •  CEC driven by new execs reporRng to divisions •  Willing to take risks Business’ CEM Maturity This retailer was juggling 20-30 projects
  21. 21. Underwri(en by: Presented by: Business’ CX Maturity Low High IT’s CX Maturity High Need help: •  IntegraRng point soluRons •  Building a data foundaRon •  Beginning journey mapping •  ImplemenRng commerce •  Developing a digital strategy Gazelles need data management and integra(on skill sets
  22. 22. Underwri(en by: Presented by: §  ExpectaRons have skyrocketed §  “Digital journey must be expanded to people, processes, and content” §  Senior-most execuRve is leading the business transformaRon A consumer electronics giant falls behind and tries to catchup
  23. 23. Underwri(en by: Presented by: High High Low Powerful Focused Strong Methodical Plodding Business’ CEM Maturity IT’s CEM Maturity Some have high IT but low business maturity
  24. 24. Underwri(en by: Presented by: Low High High SMB Manufacturer •  Strong CEC leadership from CIO •  Just hired their first VP of MarkeRng Business’ CEM Maturity IT’s CEM Maturity This CIO quite effec(vely led transforma(on
  25. 25. Underwri(en by: Presented by: Business’ CEM Maturity Low High IT’s CEM Maturity High Focus on: •  Developing a digital business strategy •  UpdaRng IT systems •  ElevaRng plans beyond IT Elephants need consul(ng, systems integra(on, and business insight
  26. 26. Underwri(en by: Presented by: High High Low Business’ CEM Maturity IT’s CEM Maturity Powerful Collabora(ve Fierce Hunters Some companies are far ahead of the pack
  27. 27. Underwri(en by: Presented by: A financial services company tackles business transforma(on Started 2 years ago on 5 year plan •  CRM, customer plaform, mortgage plaform, WCM, workflow, telephony •  data warehouse at core “We work less directly with parRcular vendors, and more with their accredited partners” “At senior leadership team, it’s a collaboraRon of equals”
  28. 28. Underwri(en by: Presented by: Business’ CX Maturity Low High IT’s CX Maturity High Focus on: •  Strategy & business models •  Transforming processes •  journey mapping, Omni channel, mobile commerce, analyRcs Lions need new thinking, strategies, and business models
  29. 29. Underwri(en by: Presented by: Collaborate Lead Change Transform CMO CIO CxO Business transforma(on requires a partnership
  30. 30. Underwri(en by: Presented by: To succeed, focus on . . . §  Honestly assessing your starRng point §  Create a strategy based on where you are §  Get external help §  Develop a roadmap §  Focus on leadership
  31. 31. Underwri(en by: Presented by: 31 Strategy
  32. 32. Underwri(en by: Presented by: 32
  33. 33. Connie Moore Senior Vice President, Research Digital Clarity Group cmoore@digitalclaritygroup.com Transform the Business from Inside-out and Outside-in
  34. 34. Underwri(en by: Presented by: Bil Khan Director SAP Solu(on Extensions, Global Marke(ng SAP speaking on Informa(on Excellence for the Digital Enterprise Introducing our Speaker
  35. 35. ©  2016 SAP SE or an SAP affiliate company. All rights reserved. 35 By 2020, information will be used to reinvent, digitalize or eliminate 80% of business processes and products from a decade earlier. Source: Forbes, Gartner Predicts Three Big Data Trends for Business Intelligence Read more: Preemptive digital disruption - the key to relevance in the Digital Economy
  36. 36. ©  2016 SAP SE or an SAP affiliate company. All rights reserved. 36 * Survey Source: Harvard Business Review 43% of business managers say complexity slows growth, impedes their ability to respond quickly to competitive threats, and interferes with effective decision making.2 49% of organizations who use scan and capture systems still operate in an ad-hoc manner1 1 AIIM research “A Holistic Approach to Digital Transformation, 2016 Barriers to Successful Digital Business ERP SRM CRM MRP HR WMS CMS ECM EDW CLM DM
  37. 37. ©  2016 SAP SE or an SAP affiliate company. All rights reserved. 37 Information Excellence for a Digital Enterprise Deliver trusted, complete, and actionable information Migrate & Integrate Data Retire Data & Content Paper to Digital Applications Systems Devices Improve and manage data quality Create and manage master data Associate and manage content Manage information lifecycle Integrate Content Files 101010110110 011011001 1 1010 01010 10 0 1 1 011011 010 101 0110 1010 1010010100 1 01 0 11010 1001 1010 010110 1011100 101 1101 11011010100 0101100 01 1 010110 01110 0010101 Business Processes Analytics
  38. 38. ©  2016 SAP SE or an SAP affiliate company. All rights reserved. 38 How Can SAP Help You Achieve Information Excellence? Drive digitized mission-critical business processes Deliver personalized experiences and real-time communications in context for each interaction Manage the total workforce lifecycle, from recruiting, onboarding, performance, compensation, and learning Increased maintenance productivity and improved asset reliability and reduced outages Leverage Business Network to achieve real-time collaboration with suppliers. The Digital Core Supplier Collaboration Business Networks Omni-channel Customer Experience Assets and Internet of Things Workforce Engagement
  39. 39. ©  2016 SAP SE or an SAP affiliate company. All rights reserved. 39 To learn more SAP.com/EIM/Content Management SAP SCN/ECM SAP Solution Explorer
  40. 40. Thank you Contact information: Bil Khan Bil.khan@sap.com @Bil_Khan https://www.linkedin.com/in/bilkhan
  41. 41. Underwri(en by: Presented by: A HolisRc Approach to Digital TransformaRon Download this white paper for an outline of the pain points and approaches you can take toward digital transformaRon. Download Now!
  42. 42. Underwri(en by: Presented by: AIIM is the Community for Informa(on Professionals AIIM believes that informa(on is your most important asset. Learn the skills to manage it. Our mission is to improve organizaRonal performance by empowering a community of leaders commi(ed to informaRon-driven innovaRon. Learn more at www.aiim.org

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