AIGA Portland social media presentation

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Ways to integrate social media into chapter communications.

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AIGA Portland social media presentation

  1. 1. getting socialways to integrate social mediainto chapter communications
  2. 2. Lisa HolmesPresident, AIGA Portland president@portland.aiga.org
  3. 3. social tools websiteresource sharing process tools
  4. 4. Facebook Community Page
  5. 5. Facebook strategyFacebook Community Page vs. Groupgoal: show that AIGA Portland is hubof info and inspiration for the Portlanddesign community» volunteer spends 2-3 hours per week» posts 5 times per week» checks in on account daily
  6. 6. Facebook strategy promoteAIGA Portland events
  7. 7. Facebook strategy promotecommunity events
  8. 8. Facebook strategyinspire
  9. 9. Facebook strategycreate dialog
  10. 10. Facebook strategycreate dialog
  11. 11. Facebook strategy Timeline: showcaseshistory of the chapter
  12. 12. Twitter
  13. 13. Twitter strategyfollow local designers, AIGA chapters,design community» volunteer spends 2-3 hours per week» tweets 5-10 times per week» checks in on account dailyuse hashtags for events#dmob #aigadigi #pdxshift#studiotours #PortfolioDay
  14. 14. Twitter strategy promoteAIGA Portland events
  15. 15. Twitter strategykeep people informed
  16. 16. Twitter strategycommunity support
  17. 17. LinkedIn Group
  18. 18. LinkedIn strategyLinkedIn Group vs. Companygoal: be where discussions take place» volunteer spends 2-3 hours per week» posts 2 times per week» checks in on account daily» approves members for Group
  19. 19. LinkedIn strategy promoteAIGA Portland events
  20. 20. LinkedIn strategy promotecommunity events
  21. 21. LinkedIn strategyenable dialogin the design community
  22. 22. LinkedIn strategy criteria for members: designcommunity
  23. 23. communications processCommunications Chair (board member)» Website Director» Email Director» Facebook Director» Twitter Director» LinkedIn Director» Blog Director» Flickr Director» Copywriters
  24. 24. communications processevent planning:Programming Chairs (board members)» Event Directors » dMob (networking) » Digital Dialogues » Studio Tours » Design for Good events » Sustainability events » Portfolio Day
  25. 25. communications processconnecting to the design community:Partnership Chair (board member)» Partnership Committee
  26. 26. communications process Basecamp:event promotion process
  27. 27. communications process Basecamp:initial eventcopy process
  28. 28. communications processWufoo form
  29. 29. communications processWufoo form
  30. 30. communications processWufoo form
  31. 31. communications processWufoo form
  32. 32. communications processWufoo form
  33. 33. communications process Basecamp: weeklytalking points
  34. 34. resource sharing: Flickr
  35. 35. resource sharing: Flickr
  36. 36. resource sharing: Vimeo
  37. 37. resource sharing: Slideshare
  38. 38. Thank you! questions?president@portland.aiga.org

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