Facebook fan pages 101 by Amber Karnes

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from the AIGA Hampton Roads Shameless Self-Promotion panel series

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Facebook fan pages 101 by Amber Karnes

  1. 1.
  2. 2. create your page<br />you gotta start somewhere<br />
  3. 3. invite your friends<br />partying alone is no fun<br />
  4. 4. 25 fans? gold star!<br />and by gold star we mean <br />vanity URL<br />
  5. 5. make your clients like you<br />and we mean LIKElike you<br />
  6. 6. engage, baby<br />show and tell<br />
  7. 7. what should I post?<br />stuff from behance, dribbble, or pinterest<br />updates about what you’re working on with a thumbnail teaser image<br />what you’ve read in industry news<br />a cool design project you’ve worked on<br />killed work<br />a design that you saw on a colleague’s blog<br />tips and pointers about graphic design<br />tell a story<br />video or photo with a question<br />poll with a question (about your services, about what your fans would like to see on your feed, ask a designer/photographer)<br />caption of the day/week<br />links to blog posts<br />links to promos (a Facebook only promo)<br />relevant events (AIGA!)<br />contest - like us to win<br />
  8. 8. if all else fails<br />post a LOLcat<br />
  9. 9. check those insights<br />ooh, shiny infographics!<br />
  10. 10. integrate<br />facebook + website = love<br />
  11. 11. customize<br />FBML is your friend<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. advertise<br />targeting & sponsored stories<br />
  19. 19. looking for a job?<br />create a digital resume or photo essay. get creative.<br />they’re going to search you anyway. might as well impress em.<br />example: http://on.fb.me/eqEePQ<br />

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