Tear Down The Walls. Our AIGA chapter has now established a shared purpose and three areas of focus to guide board activities. We’ve shifted our mindset from a club to a community, and transformed our chapter’s touchpoints, which now serve as symbols of our open, inclusive, and focused way of working together. We’ve also produced over 50 events focused on cultivating design ability, proving design impact, and uniting people. A few weeks ago, our chapter presented our story to leaders from 65 other chapters, at the AIGA Leadership Retreat in Salt Lake City. Here are the slides.

1. TEAR.
DOWN.
THE WALLS.
OUR APPROACH @matthewmunoz @aigaraleigh
TO CHAPTER GROWTH @jonathanopp #aiganc
@joeschram

2. MEMBERS NON-
MEMBERS
BOARD NON-
MEMBERS BOARD
MEMBERS
DESIGNERS NON-
DESIGNERS

3. A COMMUNITY of COMMUNITIES
FUTURE MEMBERs
DROP ‘NON-MEMBER’ VERBIAGE
MEMBERS
WEST NC
EAST NC
CENTRAL NC
TRIAD
EDUs
TRIANGLE
CHARLOTTE OTHER ORGs
GOVTs
BIZs
OUR BOARD ACTIVITIES will incite and nurture the growth of our community members
in order
To embolden the voice and amplify the impact of our local design community.

4. DESIGN
COMMUN

5. COMMON
GROUND

6. Belief
CREATE A
SHARED PURPOSE
AND LIVE IT

7. Belief Action

8. DESIGNERS BRING
IDEAS TO LIFE

9. AND FRUITION

10. How can we help?
designers thrive?

11. OUR CHAPTER’S SHARED PURPOSE
To create a place
where designing
thrives.

12. Through our
board activities
To create a place
where designing
thrives.

13. Through our Raleigh, the region,
board activities and North Carolina
To create a place
where designing
thrives.

14. Through our Raleigh, the region,
board activities and North Carolina
To create a place
where designing
thrives. The process of
forming ideas
with intent

15. Through our Raleigh, the region,
board activities and North Carolina
To create a place
where designing
thrives. The process of
forming ideas
with intent
Designing is utilized broadly as a professional
craft, strategic tool, and vital cultural force.

16. OUR SHARED PURPOSE
To create a place where designing thrives.
NURTURE PROVE
DESIGN ABILITY DESIGN IMPACT UNITE PEOPLE
AREAS OF FOCUS

17. ELECTED BOARD
Supported by the Community Board
NURTURE PROVE
DESIGN ABILITY DESIGN IMPACT UNITE PEOPLE

18. Belief Action Impact

19. DESIGN ABILITY DESIGN IMPACT UNITE PEOPLE
Homegrown State of Design Studio Tours
Web 101 Exhibition Merry Mingle
Von Glitchka (planning in progress) Town Square
+ +
2010-2012 / 50 EVENTS

20. Community Catalyst awards
6 total — Amy
Erica
Woody
Joe
Kelty
Ellen

21. Belief
CHANGE THE
MINDSET

22. CLUB

23. COMMUNITY

24. PRESIDE
OVER

25. RESIDE
WITH

26. FOCUS ON
MEMBERSHIP

27. FOCUS ON
PARTICIPATION

28. Belief Action
MONTHLY
COMMUNITY
MEETING

29. Belief Action Impact
37 PEOPLE
ON AVERAGE
OVER 24 MEETINGS
SKYPE, TRAVELERS, +

30. IDEATION,
REPORTING,
COMMUNITY
PRESENTATIONS,
FIND OPPORTUNITIES

31. Belief
START WITH
SYMBOLS

32. START WITH
SYMBOLS

33. Belief Action
START WITH
SYMBOLS

34. Open tools

35. Open brand identity process

36. Open network — CreativeTriangle.me

37. Open funding — PursuitFund.org

38. Belief Action Impact
START WITH
SYMBOLS

39. Members
373
319
317
2010 2011 2012

40. Twitter followers
1,540
853 888 #aiganc
418
53
2009 2010 2011 2012

41. Event pre-registrants (24 months)
65.86 %
1,009
0 1,532
attended
multiple events

42. Event pre-registrants (17 months)
1,085
0 1,423
have never
been members

43. Emails — Open rate
14%
1,759
2010 2012

44. Emails — Open rate
14%
1,759
30%
2010 2012

45. Email list — Size
2,688
1,759
2010 2012

46. Email list — Size
2,688
1,759
2010 2012

47. Email list — Size
2,688
1,759 963 new since 2010
2010 2012

48. ENGAGEMENT
IS UP

49. TEAR.
DOWN.
THE WALLS.

50. COMMUNITY
GROWS.

51. COMMUNITY
GROWS.