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Report #GivingTuesday 2018

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Martedì 27 novembre 2018 - #GivingTuesday
la Giornata Mondiale del Dono

Published in: Government & Nonprofit
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Report #GivingTuesday 2018

  1. 1. REPORT 27 novembre 2018 Giornata Mondiale del Dono
  2. 2. #GivingTuesday - il “Martedì del Dare” - è la Giornata Mondiale del Dono, sotto qualsiasi forma. E’ un invito a promuovere il valore della solidarietà e a donare nel senso più ampio del termine. #GivingTuesday è un appello alla solidarietà dopo lo shopping frenetico del Black Friday e Cyber Monday, le due giornate di super sconti prenatalizi per eccellenza che hanno ormai conquistato anche l'Italia. Il movimento #GivingTuesday nasce in contrapposizione a questi giorni di spese sfrenate e agisce per rafforzare la cultura del dono e della solidarietà come azione quotidiana. Che cos’è il #GivingTuesday L'idea del #GivingTuesday è nata dalla ONG 92Y Street di New York e dalla Fondazione delle Nazioni Unite. Un team di influencer e soci fondatori ha unito le forze, collaborando in diversi settori, offrendo esperienza e lavorando instancabilmente per lanciare #GivingTuesday e ha continuato a plasmare, crescere e rafforzare il movimento in tutto il mondo. Oggi, #GivingTuesday è diventato un movimento globale con individui, famiglie, organizzazioni e comunità che si uniscono per dimostrare la loro comune volontà di dare. Oltre 40 paesi - da Taiwan alla Russia, alla Tanzania e al Brasile - hanno formato autonomamente i movimenti nazionali #GivingTuesday.
  3. 3. Nel 2017 anche l’Italia si è unita alla Giornata Mondiale del Dono grazie a AIFR - Associazione Italiana di Fundraising, l’Organizzazione che ha ricevuto l’incarico di coordinare e promuovere l’iniziativa dall’ONG 92Y Street. AIFR nasce nel 2015 dalla volontà di un gruppo di persone che operano da oltre venti anni nel Terzo Settore in Italia. L’Associazione si propone di svolgere attività di utilità nei confronti degli associati, di contribuire allo sviluppo della filantropia e la professionalizzazione del fundraising. #GivingTuesday in Italia Martedì 27 novembre 2018 si è svolta la seconda edizione in Italia del #GivingTuesday
  4. 4. 265 CHARITIES 18 PROMOTORI #GIVINGTUESDAY IN TREND TOPIC TWITTER ITALIA OLTRE 27.000 VISUALIZZAZIONI SUL PORTALE 10.002 UTENTI SUL PORTALE
  5. 5. AIFR ha messo a disposizione dei partecipanti del #GivingTuesday 2018 il portale givingtuesday.it dove Organizzazioni non profit, Fondazioni, Persone, Scuole e Comuni hanno avuto la possibilità di caricare e mettere in vetrina il proprio progetto di solidarietà dedicato al #GivingTuesday. 265 progetti e iniziative di solidarietà Il portale givingtuesday.it Tra i partecipanti Fondazione Umberto Veronesi, Trenta Ore per la Vita, Andrea Bocelli Foundation, Fondazione ANT, Fondazione Meeting per l’Amicizia fra i popoli, Action AID Italia e Legambiente.
  6. 6. AIFR ha messo a disposizione dei partecipanti del #GivingTuesday una piattaforma di crowdfunding completamente gratuita, attiva fino al 28 febbraio 2018 ungiornoperdonare.it. 39 iniziative di crowdfunding La piattaforma di crowdfunding ungiornoperdonare.it
  7. 7. AIFR ha realizzato un’applicazione grazie alla quale è possibile essere costantemente aggiornati sugli eventi, le novità e i progetti del #GivingTuesday Italia e Mondo. Le APP #GivingTuesday APP italiana: android: 17 installazioni attive ios: 9 installazioni attive APP internazionale: android: 9 installazioni attive ios: 43 installazioni attive
  8. 8. Per il 2018 il movimento #GivingTuesday Italia ha potuto contare sul supporto di 18 Promotori, ovvero partner che hanno aderito alla mission e ai valori dell’iniziativa e si sono impegnati a diffonderla presso i propri canali. I Promotori del #GivingTuesday 2018
  9. 9. I Promotori, in particolare le più importanti realtà del Terzo Settore in Italia, hanno diffuso l’iniziativa raggiungendo un vasto pubblico di persone che operano nel non profit. I canali utilizzati: • Facebook • Twitter • Instagram • Newsletter • Sito Internet
  10. 10. Per la prima volta in Italia, eBay e PayPal hanno aderito e sostenuto il #GivingTuesday. Home Page ebay.it Social network eBay Home Page ebay.it/beneficenza
  11. 11. AIFR ha attivato una collaborazione con VITA non profit che ha promosso il #GivingTuesday in Italia attraverso: pagina dedicata sul numero di ottobre di VITA, redazionali con relativa condivisione sui social network e banner in Home Page e Newsletter.
  12. 12. Campagna di comunicazione AIFR ha realizzato una campagna di comunicazione. Sono stati pertanto prodotti i seguenti materiali: • video istituzionale • spot tv • spot radio • annuncio stampa • locandina televisiva • infografiche • materiali per i social network
  13. 13. Al fine di fornire ai partecipanti una serie di supporti per personalizzare la propria campagna #GivingTuesday, i materiali di comunicazione sono stati messi a disposizione sul portale e scaricabili da tutti: Download dal portale
  14. 14. Spazi pubblicitari gratuiti Spazi pubblicitari concessi gratuitamente dagli editori o dalle concessionarie pubblicitarie a supporto del #GivingTuesday. Dal 22 al 27 novembre 2018 lo spot radio è stato on air su R101 e Radio Deejay per un totale di 34 passaggi. Dall’11 al 27 novembre 2018 lo spot tv è stato in onda su alcuni canali del circuito Discovery Media per un totale di 78 passaggi. Inoltre, hanno supportato l’iniziativa oltre 15 TV locali, tra cui TRC, Espansione TV, Tele Arena e RTTR.
  15. 15. Spazi pubblicitari gratuiti L’annuncio stampa è stato pubblicato su diversi quotidiani dal 2 al 27 novembre 2018 per un totale di 29 uscite. L’annuncio stampa è stato pubblicato sul settimanale Internazionale e Nuovo rispettivamente il 23 e il 22 novembre 2018. Spazi pubblicitari concessi gratuitamente dagli editori o dalle concessionarie pubblicitarie a supporto del #GivingTuesday.
  16. 16. Ufficio stampa L’attività di ufficio stampa ha prodotto buoni risultati sulle principali agenzie di stampa: Adnkronos, Redattore Sociale e AngenSir. Il web ha riservato spazio alla notizia (oltre 50 uscite su testate online). Si evidenziano, in particolare, vita.it; vanityfair.it; today.it; milleeunadonna.it Da segnalare infine le interviste del Presidente di AIFR, Marco Cecchini, all’interno delle trasmissioni di Radio Linea e Radio Marconi.
  17. 17. TV Il TG dell’emittente TV2000 ha dedicato un servizio al #GivingTuesday andato in onda venerdì 23 novembre nell’edizione delle 12. Servizio TG2000 di Pierluigi Vito.
  18. 18. TV Unomattina - RAIUNO ha lanciato l’iniziativa del #GivingTuesday presentando l’evento e invitando il pubblico a visitare il portale givingtuesday.it nella puntata di martedì 27 novembre 2018
  19. 19. 9.362.725 AUDIENCE 139.118 € Valore approssimativo del costo degli spazi pubblicitari ottenuti gratuitamente I valori sono stati stimati su audience/tiratura media e costi di listino Oltre 330 MENTION
  20. 20. Social Network: Facebook @givingtuesdayitalyMartedì 27 novembre in Italia sono stati creati oltre 1.000 post con l’hashtag #GivingTuesday * Dati stimati dal partner americano nelle 24h del #GivingTuesday - in attesa dati ufficiali da Facebook Inc.
  21. 21. Social Network: Twitter e Instagram Italia @GivingTuesdayIT L’hashtag #GivingTuesday è stato in trending topic su Twitter arrivando al terzo posto in Italia e al primo posto nei trending topic Mondo. * Dati monitorati da Brandwatch nelle 24h del #GivingTuesday
  22. 22. Social Network: Twitter e Instagram Mondo
  23. 23. Social Network: Youtube @aifrSono state oltre 1.500 le visualizzazioni dei video dedicati al #GivingTuesday 2018 sul canale YouTube di AIFR.
  24. 24. I dati di givingtuesday.it* UTENTI: 10.002 NUOVI UTENTI: 9.849 VISUALIZZAZIONI DI PAGINA: 27.709 * dati da ottobre a dicembre 2018
  25. 25. I dati di givingtuesday.it* * dati da ottobre a dicembre 2018
  26. 26. I dati di givingtuesday.it* * dati da ottobre a dicembre 2018 34,64% tramite Facebook MOBILE: 61,73% DESKTOP: 34,74% TABLET: 3,53%
  27. 27. Martedì 27 novembre 2018 vs Martedì 28 novembre 2017 AUMENTO DEL 38,59% DEGLI UTENTI
  28. 28. I dati di ungiornoperdonare.it* * dati da ottobre a dicembre 2018 UTENTI: 3.637 NUOVI UTENTI: 3.613 VISUALIZZAZIONI DI PAGINA: 15.323
  29. 29. Martedì 27 novembre 2018 vs Martedì 28 novembre 2017 AUMENTO DEL 62,02% DEGLI UTENTI
  30. 30. 380.000 € DONAZIONI ON LINE I valori sono stati elaborati da AIFR e myDonor sulla base del numero degli utenti transitati da givingtuesday.it alle pagine di donazione dei partecipanti e la donazione media in Italia elaborata da myDonor.
  31. 31. GRAZIE A TUTTI PER SOSTENERE IL MOVIMENTO #GIVINGTUESDAY IN ITALIA!
  32. 32. #GivingTuesday | 3 dicembre 2019

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