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oGIP Tier 1 - Partnership Management

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oGIP Tier 1 - Partnership Management

  1. 1. oGIP Tier 1 – Partnership Management
  2. 2. Align Supply & Demand More and Faster Delivery Better Delivery
  3. 3. Tier 130-50 oGIP R E Scale up partnerships Co-Delivery strategy Partnership Supply & De mand Number of Partners e xpected: 5 to 10 entities
  4. 4. Partnerships How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership Co-Delivery Boost Partnerships
  5. 5. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  6. 6. Our main focus is always to have an equilibrium: When Supply & Demand are equal we say it is at this stage. So the allocation of EP and TNs is more efficient, bringing us the right results and delivering the leadership we want to create and develop among our membership. What is Supply & Demand Management? Supply represents how much the market can offer (students and market opportunities, EPs and TNs), and Demand how much the market needs.
  7. 7. It leverages processes diagnostics and benchmarking among LCs and other markets, scenario-based strategies and lean principles to improve operational effectiveness and efficiency. Why Supply & Demand Management? Because when S&D is not aligned it means our costumer may not get our product. S&D aligment guarantee the deliver of what we promissed to our customers. Optmizes aspects of planning to drive and improve performance. Creates foundation for growth, capacity and flexibility among segments and markets to delivery more leadership.
  8. 8. Define Specify Partnerships Analyze
  9. 9. Analyse past 3 years' data about your EP realized profile supply EP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc Analyse your previous year’s global GIP realizations according to sub products and countries Analyse Global previous GIP realizations Analyse customer feedback of EPs realized (NPS or your own feedback system) Analyze Your External Market Analyze Internal AIESEC Market Analyze Customer Feedback (NPS) Analyze to understand You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
  10. 10. Country PartnersSubproducts Define Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.) Take all your analysis and compare external and internal data. How are the students you can provide? How is the TNs market demand? Take a look at what internal and external have in common. Based on these analysis, define your focus sub- products. How to define your focus Reflect Compare
  11. 11. Specify Target Audience Define the specific profile of your target audience based on the sub- products in cooperation with MKT/COM. Take into consideration what you can deliver based on your internal capacity for delivery as well as the global TN supply (especially the TN supply of your entity partners). Create an ambition based in your entity organization development plan. Take in consideration the relative and absolute growth your entity needs for oGIP and your internal capacity. Set up your term's goals for each sub-product based on all the analyses that you did before and on current global supply & demand Goals
  12. 12. Define Specify Partnerships Analyze
  13. 13. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  14. 14. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  15. 15. Set Goal RE and KPIs Product Information Processes Information Minimum Deliverables Create a Value Partnerships How to Plan
  16. 16. Market Place Go to the Market Place and add or edit partners in your dashboard
  17. 17. Key Performance Indicators (KPIs) to track: Get Product Information: # MA # TN RA # EP RA MA time TN MA time EP NPS Language Required Skills Required EP Profile Required Other Partnership Plan Details RE Goal MoS
  18. 18. Realization Period Matches Period EP Ra Period TN Ra Period Main LCs involved Get Processes Information Airport Pick Up Accommodation EP Expectation Setting EP Lead EP Integration Support with Visa Minimums Deliverable Partnership Plan Details
  19. 19. Get Process Information: Create Clear Implementation Timeline and Action Partnership Plan Details
  20. 20. Update on Market Place All the partnership information
  21. 21. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  22. 22. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  23. 23. Attracting Visitors Communication Downscale to LCs Excitement Delivery Partnership
  24. 24. Attracting Visitors Communication Downscale to LCs Excitement Delivery Partnership
  25. 25.  Information about the country  EP Storytelling  Opportunities available What to do Content Examples  Highlight the entity in p romotion  Showcase good stories  Talk About it in info session and EP meetings Attract Visitors
  26. 26. Showcase EP’s story in your partner entity Hungary – Germany Czech Rep. – China Turkey - India Poland Highlight your partners
  27. 27. Promote specific project or internship from your partner entity
  28. 28. EPs are aware of Entity Partners and EPs want to apply for Entity Partner Inform EP about the partnership Make the entity and opportunity attractive
  29. 29. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  30. 30. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  31. 31. Clear Expectation Setting Bi-weekly Calls 15min MC and NST weekly communication Newsletter for the partner Be Solution Oriented Be Honest Communication Behaviors
  32. 32. NST Job Description: • Promote EPs/TNs • Organize Matching Manias with LCVPs and EPs • Weekly contact with MCVPs involved • Select best EPs and contact them (e-mail, call, etc) • Tracking Applications and give feedbacks NST To boost the partnership:
  33. 33. # EPs/TNs raised per month # EPs applying for TNs of the entity partner # EPs matched How are the EP selection? Are everything on time? What needs to stop/continue/start? Tracking on time Feedback on time The most importante is the right behaviors and from both sides
  34. 34. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  35. 35. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  36. 36. MaMa with Country Partner Make clear the value proposition of the Partnership LCs Goal embed on partnerships Educate LCVPs about the partnership Give them an implementation plan Recognize results on time Downscale to LCs Talk about it: in conferences, webinars, newsletter, facebook group: don’t let them forget the partnership! Engage your network (also LCPs)
  37. 37. Delivery • Deliver to country partner by keeping to matching timeline. • Online tracker with LCs from home and host entity and tracking partnership numbers and forms. • EP Preparation and induction – Enough information about partner countries culture etc. • EP LEAD designed to ensure better cultural understanding. • Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same) Leads to faster matching time and increased matching rate
  38. 38. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  39. 39. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  40. 40. Excitement Create Excitement in your entity Create a Value Proposition based on market relevance Use the Value to motivate your network and make it powerful
  41. 41. Partnerships How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership Co-Delivery Boost Partnerships
  42. 42. Partnerships How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership Co-Delivery Boost Partnerships
  43. 43. Boost Partnerships Scale Up Bigger Partnerships Invest on Tier 3 and 2 entities
  44. 44. Scale Up Bigger Partnerships Grow for 5-10 partners! Diversify
  45. 45. But how to manage more partners?
  46. 46. Attracting Visitors Communication Downscale to LCs Excitement Print specific graphic materials to promote the entity
  47. 47. Attracting Visitors Communication Downscale to LCs Excitement Have Specific NST to delivery the partnership
  48. 48. Attracting Visitors Communication Downscale to LCs Excitement Send videos to LCVPs of Entity Partner, create skype meetings with both top LCs to connect LCVPs
  49. 49. Attracting Visitors Communication Downscale to LCs Excitement Use the value proposition of the partnership all the time. Create a name for the partnership Brasilombia
  50. 50. Attracting Visitors Communication Downscale to LCs Excitement Print specific graphic materials to promote the entity Have Specific NST to delivery the partnership Send videos to LCVPs of Entity Partner, create skype meetings with both top LCs to connect LCVPs Use the value proposition of the partnership all the time. Create a name for the partnership Brasilombia
  51. 51. Invest on Tier 3 and 2 entities Why to Invest? Because you guarantee results for your entity, what means leadership experiences for the world Because you can just delivery exchange between two countries, we can just grow together
  52. 52. Identify potential entities • Your Region • External Market • Entity Focus • Visa CEEDers • Raise • Match • Educate Other Ideas • Pay for TNs • Pay for Tickets • Reward & recognition
  53. 53. Your Region • Try to choose countries in your own region: normally visa and tickets prices are better, you can understand better the reality and you can contribute to the growth of your region External Market • Choose entities with a good potential to grow in their external market for the sector you want to create supply, look for entities open to international people from your entity Entity Focus • Select entities that can be committed with your entity in the program you are interested; Look for entities that will be focused on the program and supply that fits for you Visa • Invest on entities that are easy to get visa and that are open to your country
  54. 54. Common Committed  Make sure both entities are committed with the CEEDership  Be prepare for the CEEDership (before it starts!)  Home Entity: Set expectations about the host entity and make cultural preparation wi th the CEEDer  Host Entity: Make sure this person has the right support to work and live during the CEEDership  Set clear JD, KPIs and MoS and responsibilities between MCs and other people involved  Weekly contact with the CEEDer and the MCs responsible to track the CEEDership and re sults Expectations Setting Clear Responsibilities Contact and Tracking
  55. 55. • JD: Send a CEEDer to sell and create opportunities for your EPs • KPIs: Cold calls, Meetings attended • MoS: Opportunities opened • Recommendation: Have a CEEDer for more than 8 weeks, a Sales flow can be longer To Create Opportunities • JD: Send a CEEDer to make matching process faster, promote opportunities to Eps and talk with TN/EP Managers • KPIs: EPs applying to TNs, EPs being interviews • MoS: EPs MATCHs To Match • JD: Send a CEEDer to run trainings and educacional cycle with AIESEC members • KPIs: People attending to the trainings • MoS: It depends • Recommendation: You add this JD with previous JDs. The CEEDer can work on Match JD and also education JD at the same time To Educate
  56. 56. Pay for TN/EP Fee Amount for airplane tickets For every EP/TN matched with your entity, you can give the EP an specific amount of money Recognize LCs in the entity Create challenges for your partner’s LCs, recognize them Pay the TN/EP Fee for the partner entity

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