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OD Model creation
Tier 1 and Tier 2
GOAL PLANNING and FOCUS
PROGRAMME finalization is the first
step if you want to have the right OD
Model/Growth Model!
Let’s start with our
GOALS!
Goal Planning for Sign Up, Ra, Ma, Re –
Finalize your goals as in
GIP and GCDP for
Sign Up, Ra, Ma, Re
Use Marketing Plann...
We have our
goals, what is
next?
Our ambition is to grow a lot and sometimes
we pick more programmes to grow in than
we have the capacity to,
What is impor...
IT IS NO LONGER ABOUT you as an MC
having a FOCUS Programme OR FOCUS
Programmes. IT IS ABOUT LCs having
CLEAR what is thei...
What does focus
MEAN?Highest jump in
relative
numbers in these
1 or 2
programmes
All resources
aligned to
growth in
these
...
Recommendations
for focus programme
Tier 1 and 2 can
have 2 focus
programmes
Tier 3 and 4
1 focus
programme
Tier 3 if more...
OD Model creation
tier 1 and tier 2
Aligning Entity
Partnerships in Re
goal and NPS to
Growth Model
Why is this important?
LCs understand
which
programme/s th...
Aligning Entity
Partnerships in Re
goal and NPS to
Growth Model
Why is this important?
LCs understand
which
programme/s th...
What does that lead to?
MC Goals and Plan
LC Development based on Growth Model
How do we create a
OD/growth model?
Tier 1 and Tier 2
Guiding Principles in creating an OD Model
Keep the Balance
Programme
Based Growth
Model
Tier 1 and Tier 2
Step 1: Group LCs based on Realization volume in 2013 in programmes (Basic,
Intermediate, Advanced, Matu...
What will this look
like?Programme -
iGCDP
Focus/G
rowth
LCs
2013 Realization
Cluster (0-25, 25-
100, 100-200,
200+)
2014 ...
LC
iGIP oGIP iGCDP oGCDP
Current Tier Planned Tier Current Tier Planned Tier Current Tier Planned Tier Current Tier Planne...
Example
Example: AIESEC in Brazil has
clear focus LCs for GIP growth
(10 LCs out of 38)
The other LCs and expansions
are d...
Tier 1 and Tier 2
Step 4: Plan Back Office Support and Exchange Strategies based on this per cluster.
Eg: iGIP 0-10 Re, 10...
Eg: AI Growth Path for iGIP with Front office and back office strategy.
This is the OUTPUT OF STEP 4 on the MC – THIS IS F...
Points to remember for Step 4 (Strategy)
Eg: AI Growth Path for iGIP with Front office and back office strategy.
This is t...
Programme -
iGCDP
Focus
LCs
2013 Realization
Cluster (0-25,
25-100, 100-200,
200+)
FO Strategy BO
Strategy
2014
Realizatio...
Role of OD
LC
Development
Expansions
Development
and
Management if
needed
Integrated Education Cycle + Internal Communicat...
Tier 1 and Tier 2
Create an Expansions development
PlanExpansion
creation/management
TIMELINE
Goals:
• Programme
contribut...
Include Expansions
development in your OD
Model
Define Implementation Channels and internal comms
Per each operation
Step 6: Base your LC Coaching Model and Implementatio...
What is the clear output of a growth model for tier
1 and tier 2? Tier 3 use this if you feel it is relevant!
Focus LCs/Gr...
Programme -
iGCDP
Focus
LCs
2013
Realization
Cluster (0-25,
25-100, 100-
200, 200+)
FO Strategy BO
Strategy
2014
Realizati...
Find this in Implementation of growth
model content
Clear strategy for
Implementation of Growth
Model and LC Coaching
base...
OD Model creation tier 1 and tier 2
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OD Model creation tier 1 and tier 2

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OD Model creation tier 1 and tier 2

  1. 1. OD Model creation Tier 1 and Tier 2
  2. 2. GOAL PLANNING and FOCUS PROGRAMME finalization is the first step if you want to have the right OD Model/Growth Model!
  3. 3. Let’s start with our GOALS!
  4. 4. Goal Planning for Sign Up, Ra, Ma, Re – Finalize your goals as in GIP and GCDP for Sign Up, Ra, Ma, Re Use Marketing Planning guide/tool for Sign Up Planning Use Excel sheet for Goal Planning if you do not have goals for 2014 or 2014-15 If you have goals for 2014 consider: 1. Are these your final goals across sub products? 2. Do you need to make any changes depending on what you have achieved now/your current pipeline? 3. High growth in all 4 programmes and low capacity/knowledge to make it happen in the entity for tier 1 and 2?
  5. 5. We have our goals, what is next?
  6. 6. Our ambition is to grow a lot and sometimes we pick more programmes to grow in than we have the capacity to, What is important is to FOCUS in a way that allows us to grow in the right way in the right programme/programmes!
  7. 7. IT IS NO LONGER ABOUT you as an MC having a FOCUS Programme OR FOCUS Programmes. IT IS ABOUT LCs having CLEAR what is their FOCUS PROGRAMME! For Tier 1 and 2 it is about EACH LC being clear on the one or two focus programmes for the LC (Based on your growth Model) It is about enough LCs having the national focus as their focus and some LCs also doing other programmes if needed! For Tier 3 and 4, LCs should ideally have the SAME Focus Programme as the MC!
  8. 8. What does focus MEAN?Highest jump in relative numbers in these 1 or 2 programmes All resources aligned to growth in these programmes Enough LCs aligned to these programmes to meet the goals
  9. 9. Recommendations for focus programme Tier 1 and 2 can have 2 focus programmes Tier 3 and 4 1 focus programme Tier 3 if more than 10 LCs then can consider 2 focus programmes Tier 1 having more than 15 LCs can balance growth in 3 programmes
  10. 10. OD Model creation tier 1 and tier 2
  11. 11. Aligning Entity Partnerships in Re goal and NPS to Growth Model Why is this important? LCs understand which programme/s they are JUMPING in LCs know their goals ALIGNED TO MC GOALS Aligning LC Coaching and Education Cycle to Goals and programmes Aligning Back Office Support (Mrk, TM, Quality, BD, Fin) in programmes on an MC and LC Level
  12. 12. Aligning Entity Partnerships in Re goal and NPS to Growth Model Why is this important? LCs understand which programme/s they are JUMPING in LCs know their goals ALIGNED TO MC GOALS Aligning LC Coaching and Education Cycle to Goals and programmes Aligning Back Office Support (Mrk, TM, Quality, BD, Fin) in programmes on an MC and LC Level Having a National Growth Model in the ENTITY
  13. 13. What does that lead to? MC Goals and Plan LC Development based on Growth Model
  14. 14. How do we create a OD/growth model?
  15. 15. Tier 1 and Tier 2 Guiding Principles in creating an OD Model Keep the Balance Programme Based Growth Model
  16. 16. Tier 1 and Tier 2 Step 1: Group LCs based on Realization volume in 2013 in programmes (Basic, Intermediate, Advanced, Mature) Step 2: Allocate Refreshed GIP and GCDP Goals to LCs and Expansions in a way that NO LC is growing a LOT in more than 2 programmes (Preferably 1 GIP and 1 GCDP Programme) Step 3: After step 2, cluster GROWTH LCs across Programmes (By scale) to create the direction for each cluster , eg: LC in basic cluster doing 5 Re in 2013 to jump to 25 in 2014 iGIP this is a growth LC
  17. 17. What will this look like?Programme - iGCDP Focus/G rowth LCs 2013 Realization Cluster (0-25, 25- 100, 100-200, 200+) 2014 Realization Goal Absolute and Relative Growth Programme - oGIP Focus/G rowth LCs 2013 Realization Cluster (0-10,10- 30,30-50) 2014 Realization Goal Absolute and Relative Growth
  18. 18. LC iGIP oGIP iGCDP oGCDP Current Tier Planned Tier Current Tier Planned Tier Current Tier Planned Tier Current Tier Planned Tier LC A 1 1 2 1 2 2 1 1 LC B 2 1 2 2 2 2 1 1 LC C 3 1 2 2 2 2 1 1 LC D 2 1 2 2 2 2 1 1 LC E 2 1 3 1 2 2 1 1 LC F 2 2 3 1 2 2 1 1 LC G 3 2 3 1 1 1 1 1 LC H 3 3 3 3 3 2 2 1 LC I 3 3 3 3 3 2 2 1 LC J 3 3 3 3 3 3 2 1 LC K 3 3 3 3 3 3 2 1 HOW NETWO RK LC LC LC LC LC LC GIP Focus GCDP Focus Growth Model
  19. 19. Example Example: AIESEC in Brazil has clear focus LCs for GIP growth (10 LCs out of 38) The other LCs and expansions are doing some GIP but mostly either iGCDP or oGCDP This allows focus Example: AIESEC in Turkey wants to GROW in iGIP 5-6 out of 12 LCs are going to have HIGH goals/JUMP in iGIP and balanced growth in GCDP Other LCs are focused on GCDP Since they need 1 more LC to do iGIP to achieve their goals, they are doing a special city based expansion for iGIP
  20. 20. Tier 1 and Tier 2 Step 4: Plan Back Office Support and Exchange Strategies based on this per cluster. Eg: iGIP 0-10 Re, 10-40 Re, 40-70 Re, 70-100 Re etc – do for all programmes (this is for LCs in all clusters across all programmes) Step 5: Customize the strategies per cluster to FOCUS LCs/GROWTH LCs with small changes if needed and COMMUNICATE to LCPs and LCs, this is connected to step 3 because customization is done with growth LCs identified in step 3 Step 6: Base your LC Coaching Model and Implementation Plan on this so that LCs are being coached and education based on this growth model!!
  21. 21. Eg: AI Growth Path for iGIP with Front office and back office strategy. This is the OUTPUT OF STEP 4 on the MC – THIS IS FOR ALL LCs
  22. 22. Points to remember for Step 4 (Strategy) Eg: AI Growth Path for iGIP with Front office and back office strategy. This is the OUTPUT OF STEP 4 on the MC – THIS IS FOR ALL LCs • Add clearly the Supply and Demand strategy + who are the partner MCs/LC for growth LCs across programmes • Add clear action steps for NPS to all programmes and all clusters (NPS action steps might not be fully aligned to volume and the OD Model but it is important that LCs have a clear understanding of how to eliminate NPS detractors)
  23. 23. Programme - iGCDP Focus LCs 2013 Realization Cluster (0-25, 25-100, 100-200, 200+) FO Strategy BO Strategy 2014 Realization Goal Absolute and Relative Growth Output of step 5 connected to Growth/Focus LC identification (which happens in step 2 and 3) – Customize to Focus LCs
  24. 24. Role of OD LC Development Expansions Development and Management if needed Integrated Education Cycle + Internal Communication in the network
  25. 25. Tier 1 and Tier 2 Create an Expansions development PlanExpansion creation/management TIMELINE Goals: • Programme contribution • Define KPIs Expansions strategy and coaching model Structure and Synergy on MC team and in LCs to manage Expansions
  26. 26. Include Expansions development in your OD Model
  27. 27. Define Implementation Channels and internal comms Per each operation Step 6: Base your LC Coaching Model and Implementation Plan on this so that LCs are being coached and education based on this growth model!!
  28. 28. What is the clear output of a growth model for tier 1 and tier 2? Tier 3 use this if you feel it is relevant! Focus LCs/Growth LCs for specific programmes with clear growth strategy in Front office and Back office Clear Growth Path for LCs across programmes in GIP and GCDP Front office and Back office (In Clusters – Basic, Intermediate, Advanced, Mature) Clear strategy for Implementation of Growth Model and LC Coaching based on Growth Model
  29. 29. Programme - iGCDP Focus LCs 2013 Realization Cluster (0-25, 25-100, 100- 200, 200+) FO Strategy BO Strategy 2014 Realization Goal Absolute and Relative Growth Clear Growth Path for LCs across programmes in GIP and GCDP Front office and Back office (In Clusters – Basic, Intermediate, Advanced, Mature) Focus LCs/Growth LCs for specific programmes with clear growth strategy in Front office and Back office
  30. 30. Find this in Implementation of growth model content Clear strategy for Implementation of Growth Model and LC Coaching based on Growth Model

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