My AIESEC story
We need to communicate AIESEC
In Greek
SIMPLY
Story
telling
Simplicity & Story telling
People buy WHY you do it, not what you
do!
Simplicity & Story telling has
two conditions:
AIESEC
understanding Personal
experience
understanding
Golden circles theory
WHY
• Empowering young people for “peace and fulfillment of
humankind’s potential
HOW
• Value-based platform
• Exploration...
What is your own?
Take a piece of paper
Why am I in AIESEC now?(instead all the
other options I had)
How does this connect with my personal
future plans and dreams?
What have I gained from my XP in
AIESEC?
Would I recommend this XP to other
people? and if yes why?
Share your own WHY-HOW-
WHAT
Communicating AIESEC to
different stakeholders
It’s not about…
Imagine doing a classroom
presentation to 50 students.
(Economics 1st year)
How would you present AIESEC
in order to attra...
Imagine meeting a professor.
(English Department)
How would you present AIESEC
in order to attract them?
1 minute!
Imagine having a conversation
with your parents.
How would you present AIESEC in
order to make them understand it
and agre...
Tips
 Give examples/share stories
 Use arguments with data
 Customize your message according to type of audience
 Effi...
Story telling VS Branding
Information that I
want to communicate
To have clean clothes
Washing machine
Brand washing
machine
Final Message
Clean clo...
We are all brand
ambassadors!
Keep it simple and real ;)
Thank you 
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My AIESEC story

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My AIESEC story

  1. 1. My AIESEC story
  2. 2. We need to communicate AIESEC In Greek SIMPLY Story telling
  3. 3. Simplicity & Story telling People buy WHY you do it, not what you do!
  4. 4. Simplicity & Story telling has two conditions: AIESEC understanding Personal experience understanding
  5. 5. Golden circles theory
  6. 6. WHY • Empowering young people for “peace and fulfillment of humankind’s potential HOW • Value-based platform • Exploration and development of leadership potential accessible to high volume of young people • Experiential learning, cross-cultural understanding and creating positive impact WHAT • AIESEC XP and programs • Value proposition
  7. 7. What is your own?
  8. 8. Take a piece of paper
  9. 9. Why am I in AIESEC now?(instead all the other options I had)
  10. 10. How does this connect with my personal future plans and dreams?
  11. 11. What have I gained from my XP in AIESEC?
  12. 12. Would I recommend this XP to other people? and if yes why?
  13. 13. Share your own WHY-HOW- WHAT
  14. 14. Communicating AIESEC to different stakeholders It’s not about…
  15. 15. Imagine doing a classroom presentation to 50 students. (Economics 1st year) How would you present AIESEC in order to attract them? 2 minutes!
  16. 16. Imagine meeting a professor. (English Department) How would you present AIESEC in order to attract them? 1 minute!
  17. 17. Imagine having a conversation with your parents. How would you present AIESEC in order to make them understand it and agree on your decision to join it? 2 minutes!
  18. 18. Tips  Give examples/share stories  Use arguments with data  Customize your message according to type of audience  Efficiency of communication depends on how well you know your audience!  Try to “sell” your personal XP with honesty  Communicate through simple examples
  19. 19. Story telling VS Branding
  20. 20. Information that I want to communicate To have clean clothes Washing machine Brand washing machine Final Message Clean clothes
  21. 21. We are all brand ambassadors!
  22. 22. Keep it simple and real ;)
  23. 23. Thank you 

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