AIESEC Brand General Training


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AIESEC Brand General Training by IM&COMM 2012 AIESEC Bucaramanga

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AIESEC Brand General Training

  1. 1. AIESEC Bucaramanga
  2. 2. Our Brand Short Logo Long Logo AIESEC Bucaramanga
  3. 3. Our Branding AIESEC Aiesec aiesec AIESEC Bucaramanga
  4. 4. Our Messages For Companies Global Young Talent Solutions For Young People Personal & Professional Development (Leadership opportunities, International Exchange & Global Learning Enviroment) AIESEC Bucaramanga
  5. 5. Logo DO’s AIESEC Bucaramanga
  6. 6. Logo DONT’s AIESEC Bucaramanga
  7. 7. Our Essence AIESEC is about providing the platform and necessary tools for youth to develop themselves, so that they can have a positive impact on their environments. ESSENCE = THE AIESEC WAY AIESEC Bucaramanga
  8. 8. Our Impact Our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. AIESEC Bucaramanga
  9. 9. Our Descriptor The international platform for young people to explore and develop their leadership potential. AIESEC Bucaramanga
  10. 10. Our Vision Peace and the Fulfilment of Humankind’s Potential AIESEC Bucaramanga
  11. 11. Our Values AIESEC Bucaramanga
  12. 12. Our Benefits • Societal Impact • Personal & Professional Development • International Experience • Global Network AIESEC Bucaramanga
  13. 13. Our Diferentiator Youth Driven Impactful Experience AIESEC Bucaramanga
  14. 14. Our Target Young Members Enablers (TN takers, mentors & learning/content partners) Supporters (Financial & in-kind partners, etc.) AIESEC Bucaramanga
  15. 15. Our Brand XP AIESEC Bucaramanga
  16. 16. Our Brand XP AIESEC Bucaramanga
  17. 17. Our Promise Activating Leadership • AIESEC is the platform - individuals drive their own experience • We help individuals to both develop and discover their potential • Our ambition is to develop people that will have a positive impact on society AIESEC Bucaramanga
  18. 18. Our BHAG Engage & Develop Every Young Person in the World Big, Hairy, Audacious, Goal. AIESEC Bucaramanga
  19. 19. Our 2015 VisionGlobal Youth Voice, First-ChoicePartner & Creating a Positive Impact AIESEC Bucaramanga
  20. 20. Our AIESEC XP AIESEC Bucaramanga
  21. 21. AIESEC Bucaramanga