Integrate Social Media Into A Comprehensive Marketing Strategy


Published on

Lays out an online marketing strategy that incorporates social media.

  • Be the first to comment

Integrate Social Media Into A Comprehensive Marketing Strategy

  1. 1. Integrating Social Media into an Comprehensive Online Marketing Strategy
  2. 2. The Reality of Marketing Strategies & Plans • Many companies don’t have a clear marketing strategy or plan • If there is a strategy is it written down and communicated? • Social Marketing is added as a separate activity or not coordinated • Is there a strategy for social media? • Can separate strategies exist and be efficient and effective? • A broken clock is still right two times a day Social Media Sonar blog
  3. 3. Is your Online Marketing Grounded? Social Media Sonar blog
  4. 4. A 50% or a 100% Marketing Strategy Social Media by Itself Ignores the Impact of Back Links & Organic Search Engine Traffic Driven by SEO, SEM, and Content Marketing *While Social Media is a great Pull Marketing technique, the way many business use it is to Simply Push Sales Messages to their communities Social Media Sonar blog
  5. 5. The Engage 360 Blueprint Social Media as Part of a Comprehensive Online Marketing Strategy Social Media Sonar blog
  6. 6. Step 1: Develop a Strategy and Plan (OMS) If You Don’t Know Where You Are Going How Do You Know What to Do to Get There? Social Media Sonar blog
  7. 7. Step 2: Content Based on OMS Somewhere Someone is Searching for Information to Solve a Problem that Your Product or Service Addresses Social Media Sonar blog
  8. 8. Repurposing Content Leveraging New & Existing Content Saves You Time & Money and Increases Back Links & Indexable Pages Social Media Sonar blog
  9. 9. Step 3: Buyer Focussed Website Based on OMS Does Your Site Address Your Prospects Problems or Does It Only Talk About You? Social Media Sonar blog
  10. 10. Step 4: SEO/SEM - Being Found Relevant Control What You Can Directly Impact; Influence What You Cannot Directly Impact Social Media Sonar blog
  11. 11. Step 5: Geo-Targeted Social Communities Leverage the Available Tools to Build Targeted Communities to Engage with Prospects and Customers Social Media Sonar blog
  12. 12. Step 6: Syndicating Content Each Piece of Content is An Opportunity to Share Value and Build Your Brand Social Media Sonar blog
  13. 13. Step 7: Measuring and Tracking In the End the Only Measurement that Counts is ROI! Social Media Sonar blog
  14. 14. The Take Away • Develop an Integrated Online Marketing Strategy that Incorporates Social Media • Develop Content that Supports the Online Marketing Strategy • Develop a Customer/Prospect Focussed Website based on the Online Marketing Strategy • Optimize Initiatives for SEO and SEM based on the Online Marketing Strategy • Build Geo Targeted Communities in Social Networks based on Online Marketing Strategy • Syndicate Content based on Online Marketing Strategy • Track and Measure Results to Evaluate the Effectiveness of the Online Marketing Strategy Social Media Sonar blog
  15. 15. Integrating Social Media into a Comprehensive Online Marketing Strategy to Share Relevant & Valuable Content to Engage Geo-Targeted Communities and Be Found by Prospects Searching for Answers, Knowledge, or Entertainment. Social Media Sonar blog
  16. 16. Be sure to keep up with the Social Media Sonar blog @ | @seanenelson Social Media Sonar blog