Why Gratis

885 views

Published on

Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Gratis

  1. 1. Bisnis Industri Media TV WHY GRATIS, WHY NOT?DIRECT & INDIRECT TRANSACTION EXPLAINED Amelia Day 4th CLASS 14 Oktober 2011
  2. 2. ???
  3. 3. CommunicationTransaction
  4. 4. CommunicationTransaction?
  5. 5. PAY later
  6. 6. later INDIRECTTransaction
  7. 7. Audience = Potential Buyers
  8. 8. Asymetric Information HA? A! NOISE
  9. 9. ADSReduce noise? Make more noise!
  10. 10. !?
  11. 11. FMCGFast Moving Consumer Goods
  12. 12. FMCGas your fast moving ads
  13. 13. ADVERTISEMENT Goods Services Images
  14. 14. IMAGE RIGHTS
  15. 15. Fans = VERY Potential Buyers
  16. 16. … HYSTERIC FANSSHALL ABSOLUTELY BUYWHATEVER JLO WEARS,EATS, OR BREATHS AT...
  17. 17. GLOBAL hysteria
  18. 18. MEASURING HYSTERIA: TV Quantity only
  19. 19. MEASURING HYSTERIA: NET webpronews.com
  20. 20. State SubsidiesPeoples License FeesAdvertisement
  21. 21. STATE SUBSIDIES &PEOPLES LICENSE FEES
  22. 22. ONE-SIDED MARKET: SUBSIDY TV 1945-1969 SUBSIDIES
  23. 23. DIRECTTRANSACTIONGovt → TVRI
  24. 24. DIRECTTRANSACTION INDIRECT TRANSACTION
  25. 25. INDIRECTTRANSACTION
  26. 26. INDIRECT TRANSACTION+ HYSTERIA PARAMETER TO BUY ABSOLUTELY
  27. 27. TWO-SIDED MARKET: ADS TV
  28. 28. One-way CommunicationIndirect Transaction
  29. 29. Objectives of Advertising1. Awareness: making the consumer aware of the existence of the brand or company.2. Comprehension (Understand): making the consumer understand the product or its uses.3. Conviction (Persuasion): persuading the consumer to buy the product.4. Action: getting the consumer to actually purchase the product. Mukesh Trehan and Ranju Trehan, Advertising and Sales Management halaman 77
  30. 30. Ads Dynamics www.magazine.org
  31. 31. ComplexTrade ProcessThanx to...
  32. 32. NEXT WEEK:TECH ISSUE OF GRATIS & PAID TV:OTT TV, BROADCAST TV, TELCO TV, HYBRID TV

×