New Media Management (MSTV)


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New Media Management (MSTV)

  1. 1. Manajemen Stasiun Televisi NEW MEDIA MANAGEMENT Amelia Day 30 Desember 201 1
  2. 2. Minggu Lalu <ul><li>Pay TV Evaluation </li></ul><ul><li>& Legal Contract </li></ul>
  3. 3. Intro kuliah hari ini: <ul><li>New Media / Media Baru </li></ul><ul><li>Kondisi hari ini </li></ul><ul><li>Mengelola perpustakaan video, audio, gambar, teks </li></ul><ul><li>Siklus perpustakaan digital </li></ul>isu makro isu mikro
  4. 8. Managing Digital Content
  5. 9.
  6. 10. Selecting : for analogue or new content, selecting what should be made digital Creating : putting content in a form to make it usable Describing : describing content so it can be organised Managing : managing content to keep it usable and available Discovering : organising content to make it findable Using & Reusing : ensuring content can be used and re-purposed Preserving : managing content to keep it usable and available long-term
  7. 11. SELECTING <ul><li>1. U nderstanding of the purpose of its creation (digitisation) or acquisition (purchasing user licences). </li></ul><ul><li>2. O rganisational strategic priorities that the digital content will support </li></ul><ul><li>3. T he audience and their known needs </li></ul><ul><li>4. O pportunities for collaboration or sharing of existing resources </li></ul>
  8. 12. <ul><li>5. S elected material for inclusion in a programme or project shall consider: </li></ul><ul><li>Selection – not all content can be digitised now </li></ul><ul><li>Purpose – digitisation should be for an identified purpose </li></ul><ul><li>Access – digitisation will affect access to the original </li></ul><ul><li>Technique – the digitisation technique will determine usability </li></ul><ul><li>Value – the digital copy should have intrinsic value </li></ul>SELECTING
  9. 13. <ul><li>T he process of actually producing the digital materials that are to be made available to users. </li></ul><ul><li>Usage of the right management for multiplicity of formats and types ( e.g. still & moving images, text, interactive features, audio streams) . </li></ul>CREATING
  10. 14. <ul><li>C ontent description according to accepted standards and conventions means that it can then be found, managed, used, shared and re-used over time. </li></ul><ul><li>Note: </li></ul><ul><ul><li>It is important for users to know what content is available as it is for content and service managers to know how a resource has been created and where it is stored. </li></ul></ul><ul><ul><li>The use of structured metadata following appropriate, internationally agreed, standard schemas will ensure a sustainable approach. </li></ul></ul>DESCRIBING
  11. 15. <ul><li>Metadata Principle 1: Good metadata conforms to community standards in a way that is appropriate to the materials in the collection, users of the collection, and current and potential future uses of the collection. </li></ul><ul><li>Metadata Principle 2: Good metadata supports interoperability. Metadata Principle 3: Good metadata uses authority control and content standards to describe objects and collocate related objects. </li></ul><ul><li>Metadata Principle 3: Good metadata uses authority control and content standards to describe objects and collocate related objects. </li></ul><ul><li>Metadata Principle 4: Good metadata includes a clear statement of the conditions and terms of use for the digital object. </li></ul><ul><li>Metadata Principle 5: Good metadata supports the long-term curation and preservation of objects in collections. </li></ul><ul><li>Metadata Principle 6: Good metadata records are objects themselves and therefore should have the qualities of good objects, including authority, authenticity, archivability, persistence, and unique identification </li></ul>DESCRIBING
  12. 16. <ul><li>- Digital content needs to be managed at all stages of the lifecycle to make sure that it can continue to be used and continues to be relevant. Successful content management is not only about adopting good practice in terms of standards and technology but also about working to an agreed policy and clearly-designed workflows. Important issues to consider will be the reason for the resources and how that will affect their ongoing management, for example, what is the long-term value of the content and how does it contribute to other services provided by the instution. </li></ul>MANAGING
  13. 17. <ul><li>- Making sure that users can find and explore content easily is critical to the success of the service. Time invested at the planning stage in audience research to understanding who is likely to use the content and why, will inform not only how that content is made available but also help to identify the best model for service sustainability. At a technical level, it is also important to make sure that content can be discovered by the major search engines as this is likely to be the route taken by the majority of potential users. Content must, of course, be accessible to all users and a holistic approach to accessibility will inform all stages of the lifecycle. </li></ul>DISCOVERING
  14. 18. <ul><li>Any creator of digital content will want to encourage use of that content in as many ways as possible and may wish to make the resources available for re-use in other contexts and services. Understanding and implementing appropriate rights management for the material will be important as it will ensure that users understand what they can and cannot do with the content. </li></ul>USING & RE-USING
  15. 19. <ul><li>For digital content to continue to be available and accessible over time, then a digital preservation strategy must be implemented. This will informa all stages of the digital lifecycle and will involve the active management of content to ensure its longevity and security (for example through migration of data as storage formats change, secure storage of master files, depositing material in a digital repository, using emulation techniques as necessary). Processes and procedures will need to be documented and reviewed and a disaster plan put in place to insure against loss should the unthinkable happen. </li></ul>PRESERVING
  16. 20. Orang TV <ul><li>Pemberitaan/News </li></ul><ul><li>Tayangan lokal </li></ul><ul><li>Tayangan internasional </li></ul><ul><li>inhouse crews (mis. Liputan 6 SCTV) </li></ul><ul><li>inhouse crews (mis. TransTV) </li></ul><ul><li>outsourced (mis. PH, distributor)  orang TV-nya “staf administrasi” </li></ul><ul><li>outsourced (distributor Premier League, distributor film)  orang TV-nya “staf administrasi” </li></ul>
  17. 21. Pertemuan Ke-10 <ul><li>November 16 LIVE PRODUCTION </li></ul>