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Broadcasting Right, Internet Copyleft

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class handout, University of Indonesia, week 7, 18 March 2010

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Broadcasting Right, Internet Copyleft

  1. 1. Broadcasting Right & Internet Copyleft Minggu ke-7 PENGANTAR MEDIA TELEVISI Amelia H. Day, SS. ME 18 Maret 2010
  2. 3. Model Bisnis Industri Musik Era Milenium <ul><li>Unduh gratis 9 lagu/track </li></ul><ul><li>Unduh bayar senilai USD 5 (album penuh, kualitas terbaik) </li></ul><ul><li>Beli dua CD fisik senilai USD 10 (plus unduh) </li></ul><ul><li>Beli dua CD, satu DVD, dan 1 Blu-Ray edisi luks (plus unduh) senilai USD 75 </li></ul><ul><li>Beli ultra deluxe superpack senilai USD 300 </li></ul>
  3. 4. Penggemar Nine Inch Nails <ul><li>Membeli paket lagu dengan lisensi Creative Commons; </li></ul><ul><li>Membeli paket USD 300 sebanyak 2500 di bulan pertama peluncuran (= USD 750,000); </li></ul><ul><li>Membeli album Ghosts ini dengan total omzet bagi produser indie di minggu pertama = USD 1,619,420 ! </li></ul>www.macworld.co.uk
  4. 5. Copy RIGHT  Copy LEFT
  5. 6. PAST  PRESENT  FUTURE
  6. 7. PAST PRESENT FUTURE All rights reserved. Some rights reserved. What rights?
  7. 8. Debat ini terus berlanjut…
  8. 9. Copy RIGHT - Copy LEFT willyyandi.wordpress.com
  9. 10. breakfastwithspanky.site50.net
  10. 11. www.masternewmedia.org
  11. 12. opyright @ Indonesia <ul><li>AUTHOR: </li></ul><ul><ul><li>banyak artis musik/film mati “kering”, meninggal miskin </li></ul></ul><ul><ul><li>insentif kurang </li></ul></ul><ul><ul><li>kampanye “industri kreatif” baru dua tahun terakhir </li></ul></ul><ul><li>LAW: Penegakan hukum = near zero </li></ul><ul><ul><li>Pasar Glodok Jakarta sebagai sentral produksi/distribusi </li></ul></ul><ul><ul><li>Materi cakram murah dari China </li></ul></ul><ul><li>BUSINESS: </li></ul><ul><ul><li>IP address Indonesia diblokir beberapa situs musik dan film (music.aol.com, time warner) </li></ul></ul><ul><ul><li>informasi asimetris (produser vs. artis) </li></ul></ul>
  12. 13. Why is Copyright Important? <ul><li>Legal responsibilities </li></ul><ul><li>Duty of care </li></ul><ul><li>Financial implications </li></ul><ul><li>Other Legal Issues </li></ul><ul><li>Legal landscape </li></ul><ul><li>Right to privacy </li></ul><ul><li>Freedom of expression </li></ul><ul><li>Data Protection </li></ul><ul><li>Obscenity and Indecency </li></ul><ul><li>Personality rights </li></ul><ul><li>Freedom of Information </li></ul>www.minervaeurope.org
  13. 14. Why is Copyright Important, NOT? <ul><li>Michael Robertson, an online music entrepreneur, says he doesn’t believe that such economical licensing agreements are possible. In 2000, his former company MP3.com… “Music companies want consumers to pay more,” </li></ul><ul><li>Mr. Robertson said. “They consider a copy in the cloud, played multiple times , to essentially be a song that has been bought multiple times .” </li></ul><ul><li>www.nyt.com </li></ul>
  14. 15. Sebelum ada konsepsi Creative Commons & Copyleftist…
  15. 16. Agricultural Era Informational & Network Era Industrial Era
  16. 17. <ul><li>History of Copyright: Berne Convention 1906  TRIPS </li></ul><ul><li>Asal muasal: </li></ul><ul><ul><li>COPYRIGHT LAW 1710 (UK)  Statute of Anne 1707 </li></ul></ul><ul><ul><li>dengan judul lengkap (An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors or purchasers of such Copies, during the Times therein mentioned) </li></ul></ul>And All Those Rights… TRIPS: trade-related aspects of intellectual property rights * MacQueen, Hector L; Charlotte Waelde and Graeme T Laurie (2007). Contemporary Intellectual Property: Law and Policy. Oxford University Press. pp. 34. ISBN 9780199263394.
  17. 18. Setelah “Statute of Anne 1707” <ul><li>Berne Convention 1886  &quot;right of the author&quot; (droit d'auteur) </li></ul><ul><li>Paris Convention for the Protection of Industrial Property of 1883 </li></ul><ul><li>The Berne Convention was </li></ul><ul><ul><li>revised in Paris in 1896 and in Berlin in 1908, </li></ul></ul><ul><ul><li>completed in Berne in 1914, </li></ul></ul><ul><ul><li>revised in Rome in 1928, in Brussels in 1948, in Stockholm in 1967 and in Paris in 1971, and </li></ul></ul><ul><ul><li>was amended in 1979. </li></ul></ul><ul><ul><li>The UK JUST signed in 1887 but did not implement large parts of it until 100 years later with the passage of the Copyright, Designs and Patents Act of 1988. </li></ul></ul><ul><ul><li>The U.S. J UST implemented &quot;Berne Convention Implementation Act of 1988&quot; in 1989. </li></ul></ul><ul><li>Uruguay Round of the General Agreement on Tariffs and Trade( GATT) 1994  Trade-Related Aspects of Intellectual Property Rights (TRIPPS)  Copyright terms must extend to 50 years after the death of the author. </li></ul>* www.wikipedia.org
  18. 19. Trio ‘Content’ Paling Heboh <ul><li>Musik  Glodok & Bob Geldof </li></ul><ul><li>Film  gegar perangkat analog ke digital </li></ul><ul><li>Sports  Liga Inggris pra-1990 identik Hooliganisme*, pemain buruk, lapangan bola buruk… hingga BSkyB </li></ul>* http://en.wikipedia.org/wiki/Football_hooliganism
  19. 20. Musik : unggah-unduh gratis dan masih banyak situs lainnya…
  20. 21. Film : digital rights management www.manifest-tech.com
  21. 22. Sports : transformasi klub <ul><li>… in terms of wealth, the global top 20 of the Football Money League, which counts the day-to-day income from football business, including money from </li></ul><ul><ul><li>ticket sales, </li></ul></ul><ul><ul><li>corporate hospitality, </li></ul></ul><ul><ul><li>merchandising, </li></ul></ul><ul><ul><li>television revenues , and </li></ul></ul><ul><ul><li>nonmatch day stadium use such as for weddings or conferences … </li></ul></ul>* Wolfram Manzenreiter, University of Vienna, Department of East Asian Studies, “The business of sport in a globalizing world” (2005-12-12)
  22. 23. Sports Money Rollout <ul><li>Gate receipts (tiket) </li></ul><ul><li>Stock market </li></ul><ul><li>Football trust fund </li></ul><ul><li>Supporters’ club </li></ul><ul><li>Merchandising </li></ul><ul><li>TV rights </li></ul><ul><li>Sponsorship </li></ul><ul><li>Catering </li></ul>* Szymanski & Kuypers (2003:39)
  23. 24. TV Rights <ul><li>Common provisions in distribution agreements </li></ul><ul><li>Commission </li></ul><ul><li>Territories </li></ul><ul><li>Duration </li></ul><ul><li>Media </li></ul><ul><li>Other issues </li></ul>lebih lanjut silakan cek * www.out-law.com
  24. 25. Information Overloaded? * * Alvin Toffler refers to the difficulty a person can have understanding an issue and making decisions

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