The classic lack of alignment between sales and marketing is threatening the livelihood of many B2B organizations. That’s because today’s buyers are seeking more than solution providers – they’re looking for trusted advisors who understand their challenges and goals and can help them move smoothly down the path to purchase.
Sales and marketing need to sell the way their target audience wants to buy. And achieving complete sales and marketing alignment is the key to connecting with today’s prospects.
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison, written by Stephanie Tilton, culled insights from blog posts and articles online, and interviewed leading experts for ideas and recommendations you can put into play today.