Optimizing the customer-journey - Website AB-testing cases

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Lots of AB-test cases for your inspiration. I gave this presentation at the Optimizely Roadshow.

Published in: Marketing, Technology, Business

Optimizing the customer-journey - Website AB-testing cases

  1. 1. Optimizing the customer journey Karl Gilis
  2. 2. @agconsult Karl Gilis
  3. 3. Optimize the whole funnel
  4. 4. The funnel on most websites
  5. 5. How most people try to solve this
  6. 6. What AB-testing is about
  7. 7. 35,4% more forms submitted
  8. 8. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  9. 9. 78% more clicks
  10. 10. More cases for your inspiration Sliders| Less marketing| Remove clutter| Buttons| Just test it
  11. 11. Sliders suck
  12. 12. - 28% more clicks - 3% less bounces
  13. 13. - 55% more clicks - 3% less bounces
  14. 14. - 188% more clicks - 75% more sales
  15. 15. Less marketing, more action
  16. 16. 23 times more people use the dealer locator
  17. 17. • 27,2% more clicks on the contact button • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the fold
  18. 18. Remove clutter
  19. 19. 624,4% more newsletter subscribers
  20. 20. 60% more clicks on one of these "Recently published articles"
  21. 21. 11,3% more sales
  22. 22. 15,5% more revenue
  23. 23. You really need a call to action
  24. 24. 72,3% more clicks to product pages
  25. 25. 13,1% more clicks to product pages
  26. 26. 16,4% more clicks 4,9% more clicks 19,0% fewer clicks 26,8% fewer clicks
  27. 27. Just test it!
  28. 28. 25% more reservations
  29. 29. 51% more clicks on add to cart
  30. 30. 23,2% more conversion 19,4% more conversion
  31. 31. Questions? @agconsult on Twitter www.agconsult.com

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