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Networkednonprofitslides arts af 041210.ppt

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This presentation conducted for the Arts Council in Charlotte, NC on April 14, 2010. It provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)

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Networkednonprofitslides arts af 041210.ppt

  1. 1. What we’re going to cover …. Intros and Icebreaker Peggy Padden’s story The Networked Nonprofit Defined 3 ways of being… • A Social Culture • Transparency • Simplicity A way of doing •Crowdsourcing Reflection
  2. 2. Allison H. Fine
  3. 3. Beth Kanter
  4. 4. Let’s Get Social! Quick Poll: Who is here, One thing hope to learn Hashtag: networkednp Wiki: http: //networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
  5. 5. Peggy Padden’s Story
  6. 6. Which Social Media Channels Are You On?
  7. 7. What is The Networked Nonprofit?
  8. 8. The Networked Nonprofit BE DO Understand Networks Work with Crowds Create Social Culture Learning Loops Listen, Engage, and Build Relationships Friending to Funding Trust Through Transparency Governing through Networks Simplicity
  9. 9. Photo by Franie Share Pairs What resonated? What is something new?
  10. 10. Three Themes from the Networked Nonprofit • Social Culture • Transparency • Simplicity
  11. 11. Red Cross: Creating A Social Culture
  12. 12. Listening Drove Adoption
  13. 13. More Evidence of a Social Culture
  14. 14. Defining A Social Culture Uses social media to engage people inside/outside to improve programs, services, or reach communications goals
  15. 15. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
  16. 16. Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks And more like this ….
  17. 17. Where Did The Audience Go?
  18. 18. Photo: ableman Overcoming the fear and opening up is the first step Where & How Are You Connecting with Your Audience?
  19. 19. Reflection
  20. 20. Does Your CEO Tweet?
  21. 21. Codifying A Social Culture: Policy • Encouragement and support • Why policy is needed • Cases when it will be used, distributed • Oversight, notifications, and legal implications • Guidelines • Identity and transparency • Responsibility • Confidentiality • Judgment and common sense • Best practices • Tone • Expertise • Respect • Quality • Additional resources • Training • Press referrals • Escalation • Policy examples available at wiki.altimetergroup.com Source: Charlene Li, Altimeter Group
  22. 22. Reflection: How social is your organization’s culture? Somewhere in between? VERY NOTATALL
  23. 23. Transparency
  24. 24. Three Types of Organizations Courtesy of About.com Fortress Transactional
  25. 25. Three Types of Organizations Transparent
  26. 26. Which One Is Your Organization?
  27. 27. Simplicity
  28. 28. Focus on what you do best, network the rest
  29. 29. You have too much to do because you do too much
  30. 30. Share Pair: What could you do less of? How can you leverage your network ?
  31. 31. Crowdsourcing
  32. 32. Kinds of Crowdsourcing •Collective Intelligence •Crowd Creation •Crowd Voting •Crowd Funding
  33. 33. Royal Opera House Tweets an Opera
  34. 34. Dream Team Scenario 1.Imagine your dream arts organization 2.What does this organization do? 3.Who is it connected to? 4.How?
  35. 35. Reflection One Small Step: Free Book
  36. 36. @afine @kanter Wiki: http: //networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp

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