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Andrei Roscageneral manager Spadaandrei@agentiaspada.ro
Social MediaO cale spre avantaje competitive            Andrei Rosca            general manager SPADA            andrei@ag...
De ce social media?- social media inseamna o revenire la ceva natural,spre deosebire de internet- oamenii vorbesc deja des...
Cum ne apucam de social media? Primii pasi.1. obiective de business (ce vrem?)2. audit activitati actuale pe social media ...
(1) Obiective de business• “sa fim acolo”• awareness (pt. brand, produs, serviciu, persoane   cheie din companie, industri...
Strategie1. obiective de business (ce vrem?)2. audit activitati actuale pe social media (intern)3. analiza competitie si m...
(5) Alegerea canalelor• Facebook (aplicatii, facebook ads, pagina de brand)• Linkedin (linkedin ads, pagina de brand, 1on1...
(5) Alegerea canalelor in functie de obiective         andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
(5) Alegerea canalelor in functie de obiective         andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
Strategie1. obiective de business (ce vrem?)2. audit activitati actuale pe social media (intern)3. analiza competitie si m...
intrebari?Andrei Roscageneral manager Spadaandrei@agentiaspada.ro0736.638.115linkedin: Spada – social media agencyblogulsp...
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Prezentare Andrei Rosca - Spada - AFIT 2012

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Prezentare Andrei Rosca - Spada - AFIT 2012

  1. 1. Andrei Roscageneral manager Spadaandrei@agentiaspada.ro
  2. 2. Social MediaO cale spre avantaje competitive Andrei Rosca general manager SPADA andrei@agentiaspada.ro
  3. 3. De ce social media?- social media inseamna o revenire la ceva natural,spre deosebire de internet- oamenii vorbesc deja despre voi- 30.000 bloguri in Romania- peste 4.000.000 romani pe Facebook- peste 600.000 profesionisti pe Linkedin, in Romania Andrei Rosca general manager SPADA andrei@agentiaspada.ro
  4. 4. Cum ne apucam de social media? Primii pasi.1. obiective de business (ce vrem?)2. audit activitati actuale pe social media (intern)3. analiza competitie si mediu (extern) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  5. 5. (1) Obiective de business• “sa fim acolo”• awareness (pt. brand, produs, serviciu, persoane cheie din companie, industrie/nisa etc) / reach• SEO• pozitionare (in raport cu concurenta)• trafic trimis catre un site• lead-uri• vanzari andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  6. 6. Strategie1. obiective de business (ce vrem?)2. audit activitati actuale pe social media (intern)3. analiza competitie si mediu (extern)4. obiective de business (din nou, ce vrem?)5. alegerea canalelor (unde e publicul tinta?)6. tactici, plan editorial etc (cum o sa facem asta?) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  7. 7. (5) Alegerea canalelor• Facebook (aplicatii, facebook ads, pagina de brand)• Linkedin (linkedin ads, pagina de brand, 1on1 lead generation)• Bloguri (campanii punctuale, ambasadori de brand)• Blog de companie• Twitter (de suport, de comunicare)• Pinterest• Slideshare• Youtube• Google+ andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  8. 8. (5) Alegerea canalelor in functie de obiective andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  9. 9. (5) Alegerea canalelor in functie de obiective andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  10. 10. Strategie1. obiective de business (ce vrem?)2. audit activitati actuale pe social media (intern)3. analiza competitie si mediu (extern)4. obiective de business (din nou, ce vrem?)5. alegerea canalelor (unde e publicul tinta?)6. tactici, plan editorial (cum o sa facem asta?)7. implementare (pasi, campanii, actiuni)8. monitorizare si indicatori de performanta (KPIs)(merita sau o facem degeaba?) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  11. 11. intrebari?Andrei Roscageneral manager Spadaandrei@agentiaspada.ro0736.638.115linkedin: Spada – social media agencyblogulspada.ro

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