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QuAC and Pre Exposure Prophylaxis: an awareness campaign

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ComePrepd is the Queensland AIDS Councils (QuAC) new campaign for pre-exposure prophylaxis (PrEP) which aims to encourage open discussion in the gay community. This presentation discusses the design of the campaign and its various stages. This presentation was given at the AFAO Community Hub at the ASHM 2015 conference.

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QuAC and Pre Exposure Prophylaxis: an awareness campaign

  1. 1. QuAC and Pre Exposure Prophylaxis. AN AWARENESS CAMPAIGN PUBLIC HEALTH BREAKTHROUGHS IN THE PREVENTION OF NEW HIV INFECTIONS INCLUDE THE USE OF ANTIRETROVIRALS FOR PRE EXPOSURE PROPHYLAXIS. ~ (MAARTENS ET AL., 2014). Michael Scott Robert Muscolino Alex Bartzis Dou Ribu Dale Napier Max MacKenzie Darren Tracey
  2. 2. The Campaign Campaign Design Dou Ribu – Creative director Dale Napier – Graphic design, web design The Website Online presence + collateral Story Telling Darren Tracy – Panel member Max MacKenzie – Panel members Question time
  3. 3. Reduce new HIV infections in QLD by increasing awareness of PrEP & presenting PrEP as a highly effective form of biomedical HIV prevention. PATCH theoretical framework. – A strong community based focus engaging the gay & MSM community – Inc community discussion meetings, program creation, design & education. The Ottawa Charter – Building Personal Skills – Strengthening Community Action. THE CAMPAIGN
  4. 4. THE CAMPAIGN DESIGN Dou Ribu & Dale Napier Creative Director & Art Director
  5. 5. Formulating a campaign that can cut through current public health campaigns to reach our target audience. Initiate a bigger discussion about PrEP & Sexual Health – higher engagement through sharing, likes, interaction. CAMPAIGN GOAL
  6. 6. CAMPAIGN DESIGN Round table discussion video Generate conversation starting points, not about PrEP, but about sex in general
  7. 7. CAMPAIGN DESIGN ‘Skit’ video – highlighting common sex experiences that don’t always go to plan. Breaking down ‘seriousness’ of sex.
  8. 8. It’s less awkward to
  9. 9. Commonly asked questions, sorting fact from stigma PrEP online access Videos & skits portal Ongoing blogs from community – Story Telling & PrEP news Shopping Cart THE WEBSITE
  10. 10. HEAVY ONLINE PRESENCE RECON Manhunt Grindr Bareback RT Scruff Hornet Squirt Grindr EVO Media – Qld. Pride PHYSICAL COLLATERAL Heat activate urinal stickers ComePrepd T-Shirt Drink Coasters at venues Wristbands Temporary tattoos Branded underwear Interactive pull up banner ONLINE PRESENCES & COLLATERAL
  11. 11. THE PANEL Max MacKenzie & Darren Tracey Community members chat about their personal experience.
  12. 12. Holt, M. (2013). HIV pre-exposure prophylaxis and treatment as prevention: a review of awareness and acceptability among men who have sex with men in the Asia-Pacific region and the Americas. Sexual health, 11(2), 166-170. Lee, E., Mao, L., Atkinson, C., Brown, S., Warner, M., Heywoon, J., . . . Holt, M. (2014). Gay Community Periodic Survey: Queensland 2014 (pp. 1-17). Sydney: UNSW Australia. Maartens, G., Celum, C., & Lewin, S. R. (2014). HIV infection: epidemiology, pathogenesis, treatment, and prevention. The Lancet, 384(9939), 258-271. Thanks for coming Prepd!

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