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Farm Radio International

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Farm Radio International

  1. 1. farmradio.org@farmradio SCALING RESULTS THROUGH THE POWER OF RADIO 2.0
  2. 2. farmradio.org@farmradio 650radio stations in 40sub-Saharan countries ○ Public, government ○ Commercial ○ Local-regional-national ○ Community BROADCASTING PARTNERS
  3. 3. farmradio.org@farmradio MAJOR PROGRAMS ○ Burkina Faso ○ Ethiopia ○ Ghana ○ Kenya ○ Malawi* ○ Mali ○ Mozambique ○ Niger ○ Tanzania ○ Uganda
  4. 4. farmradio.org@farmradio
  5. 5. farmradio.org@farmradio Participatory Radio Campaigns are changing the way agricultural radio is done in sub-Saharan Africa. RESULTS FOR FARMERS
  6. 6. farmradio.org@farmradio 50-60% LISTEN 50-60% farmers regularly listen when farm radio programs meet quality standards
  7. 7. farmradio.org@farmradio 50% LEARN On average, 50% of listeners increase their knowledge of the topics covered in programs
  8. 8. farmradio.org@farmradio 20% APPLY On average 20% of listeners apply one or more practices highlighted in a radio campaign.
  9. 9. farmradio.org@farmradio Since 2011, Farm Radio has worked with over 60 partners - including major research centres, funding agencies, UN organisations, international NGOs and governments - to take over 100 solutions to scale 60+ PARTNERS
  10. 10. farmradio.org@farmradio 2012-2016 ORANGE-FLESHED SWEET POTATO Tackling vitamin A deficiency by scaling up the production and consumption of orange- fleshed sweet potato
  11. 11. farmradio.org@farmradio
  12. 12. farmradio.org@farmradio 2013-2017 ETHIOPIAN STAPLES Scaling up improved production of staple crops in Ethiopia and responding to drought
  13. 13. farmradio.org@farmradio
  14. 14. farmradio.org@farmradio ULIZA & THE LISTENING POST New model of interactive radio for widespread citizen engagement and feedback for adaptive management
  15. 15. farmradio.org@farmradio
  16. 16. farmradio.org@farmradio
  17. 17. farmradio.org@farmradio OUR APPROACH
  18. 18. farmradio.org@farmradio 1. INTEGRATED COMMUNICATION Radio + Mobiles + Digital solutions + Face- to-face
  19. 19. farmradio.org@farmradio
  20. 20. farmradio.org@farmradio RADIO AND ICT INNOVATION LAB FRI has established a cutting-edge Radio & ICT innovation lab in Arusha, Tanzania, that is pioneering solutions to make Radio 2.0 even more powerful.
  21. 21. farmradio.org@farmradio Experience a demo of FRI’s “Beep4Weather” service. This weather advisory service that goes beyond simply providing a forecast, including vital information along with weather interpretation via voice at no charge to farmers.
  22. 22. farmradio.org@farmradio Interactive radio plays a “convening” role among multiple stakeholders including government, the private sector, and civil society creating an ecosystem of partners. 2. MULTI- STAKEHOLDER
  23. 23. farmradio.org@farmradio Quality interactive radio programs are a unique opportunity to address development issues — from market linkages to nutrition to mental health. 3. LIVELIHOODS AND HEALTH
  24. 24. farmradio.org@farmradio 4. ADVANCING EQUALITY Programs promote gender equality - by prioritising women as listeners, putting their voices on air, and addressing gender issues head on
  25. 25. farmradio.org@farmradio 5. EVIDENCE-BASED Rigorous testing of results across hundreds of radio programs
  26. 26. farmradio.org@farmradio USING DATA Mobiles and digital solutions enable interaction and, with it, insights into the circumstances of farmers and their perspectives on change.
  27. 27. farmradio.org@farmradio
  28. 28. farmradio.org@farmradio 6. TRANSFORMATIVE EXTENSION FRI’s approach aims to enable traditional extension systems to work more efficiently, reach more farmers with crucial information, and deliver change at scale.
  29. 29. farmradio.org@farmradio THANK YOU
  30. 30. farmradio.org@farmradio GET IN TOUCH farmradio.org @farmradio info@farmradio.org

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