"The Coffee Shop" Easy Guide on How to Boost your Coffee Shop


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The Easy Guide on How to Boost your Social Media Marketing by Wishpond

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"The Coffee Shop" Easy Guide on How to Boost your Coffee Shop

  1. 1. The Easy Guide on How to Boost your Social Media Marketing Learn with Wishpond The Coffee Shop
  2. 2. Identified Challenges Attaining Customers for Coffee Shops • High Level of Competition • Low Level of Perceived Differentiation of Products • Difficulties Boosting Brand Presence Online • Challenge Attaining Customer Information for CRM wishpond
  3. 3. The How To’s Social Media Solutions wishpond
  4. 4. Strategic Overview for SoMe-Marketing wishpond 1 2 3 4 5 Engage your Customers! Focus on a Pull-Strategy: Don’t Sell your Product, make it Compelling to Buy Make your Platform Visually Appealing and Dynamic Retain your Customers through SoMe CRM Use Facebook Ads to Boost your Promotions
  5. 5. 1. Ask Questions! • Get direct feedback on what your customers think about your product and give them the opportunity to communicate with your brand 2. Be Local • Make sure not to generalize your fan base 3. Create Contests and Promotions • Get clients attached to your page by participating in brand related campaigns 4. Involve Customers in your Content Marketing • Make sure to take use of the best stories from your SoMe pages in your blogs and other areas for content marketing in order to make customers feel valued wishpond 1 How to Engage your Customers
  6. 6. wishpond 2 How to Implement a Pull Strategy 1. Increase the validity of your brand by posting content from customers and employees 2. Provide news releases on products and pay attention to the response you get from clients
  7. 7. wishpond 3 How to stay Dynamic & Visually Appealing • Change the graphic theme of your SoMe page in accordance with the current promotion or new product • Make your page visually appealing and professional by using great images by graphic designers • Consistently post updates on promotions to remind clients of your current campaign
  8. 8. wishpond 4 How to Retain Customers 1. Obtain customer information through CRM databases, Facebook contests and subscription sign-ups • Analyze and subtract information about your target market • Follow up with email updates 2. Use Retargeting as an advertising tool
  9. 9. wishpond 5 How to Take Use of Facebook Ads • Boost the reach of your Facebook Campaign by taking use of Facebook Ads with specified demographic targeting
  10. 10. How can Wishpond Help? wishpond implementations wishpond
  11. 11. wishpond
  12. 12. How Can Wishond Applications Help? Boost Traffic and Fan Base on Social Media and Company Webpage Increase Customer Engagement Differentiate your Marketing Presence and Strategy from your Competitors Reach New Customer Segments through Promotions that Goes Viral Easily Acquire Customer Information for CRM Obtain a Deeper Understanding of your Customers through Wishpond Analytics Easy to Use, Low Risk, Low Cost 1 2 3 4 5 6 wishpond 7
  13. 13. Wishpond Campaign Examples wishpond
  14. 14. Starter Contests: Intermediate Contests: Advanced Contest: wishpond
  15. 15. wishpond Application Suggestions from Product Suite • Social Offers • Sweepstakes • Photo Contests Boost your Coffe Shop with Wishpond
  16. 16. wishpond Social Offer Why create Group Offers for your Coffee Shop? • People love FREE – Coffee is not an expensive commodity to give away • Creates buzz about your product and build habits • Customers visit your SoMe page more frequent and winners of claimed offers gets accustomed to drink your coffee in store • Easy to participate and manage • High Potential for going viral and becoming a trend • Great way to easily boost fan base and acquire customer information • Applicable on all social media platforms and mobile devices!
  17. 17. wishpond Social Offer Landing Page Example
  18. 18. wishpond Sweepstakes Why create Sweepstakes for your Coffee Shop? • Low involvement purchase on coffee – Lowest barrier to entry  Easy to participate for customers and win coffee related prices • Potential for spreading rapid awareness through Like-Gating • Great way to easily boost fan base and acquire customer information • Applicable on social media platforms and mobile devices
  19. 19. wishpond Sweepstake Website Example
  20. 20. wishpond Sweepstake Twitter Example
  21. 21. wishpond Why create a Photo Contests for your Coffee Shop? • Most engaging type of online content – On Facebook - photos generate 50% more Likes and 100% more comments than other content • Relates and promotes to the product your selling – Example: Ask your customers to show where they best enjoy your coffee through uploading and voting on photos Photo Contest
  22. 22. wishpond Photo Contest Landing Page
  23. 23. wishpond Wishpond Analytics How Does Wishpond Analytics help? • Real-time reporting to help optimize campaign while running • Complete break-down of who your leads are - Interests, Demographics: Age, Gender & Location • Segmentation tools to analyze each of your customer groups • Complete email-address list over participants to further target customers
  24. 24. wishpond Wishpond Analytics Example
  25. 25. What to Keep in Mind When Creating a Campaign Identify the desired outcome before choosing your campaign Give a prize worth participating for that relates to your brand Make sure the campaign is easy to understand and participate in Promote your campaign through all channels – and use Visuals! Remember to engage existing customers 1 2 3 4 5 wishpond
  26. 26. Learn with Wishpond GOOD LUCK!