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Think big, act small, start now
Not only the seemingly endless flow of data but also its variety and complexity are typical for the Digital Era. This evolution offers companies the opportunity to gain new and valuable insights. Some examples of analytics:
- A customer segmentation analysis divides customers into several groups, based on specific characteristics. This allows us to target them better, offer them tailor-made products and services or exploit cross-selling and up-selling opportunities more.
- Churn prediction even makes real-time prediction possible of which customers are about to leave us. This insight enables us to take proactive action to prevent this. At the same time we are confronted with some new challenges and we need to change the way we handle data.
Big data and analytics are the key to gain new insights, which can be incorporated by organizations in their strategic decisions as well as in their operational way of working. The key question is: how do you start? The answer is simple: start with building up the basic competences, start today and keep it simple, prove the added value and add complexity along the way.
During this AE foyer two open source solutions (and market standards), R and Hadoop, will be discussed. We will present their characteristics in detail and illustrate (in an accessible way) how to use them and which quick results you can expect. Furthermore a realistic reference architecture will be shown, helping you to make the right choices, based on your needs and ambitions.
Don’t miss out and discover how you can take advantage of the opportunities of the Digital Era, in an innovative and pragmatic manner!