Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

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Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

  1. 1. Digital Media: Why, When, What
  2. 2. There’s no longer a choice.
  3. 3. But why?
  4. 4. To bring added value to your membership.
  5. 5. So, when?
  6. 6. Right now. The tools are yours to use.
  7. 7. Now, what?
  8. 8. Create + Engage + Listen + Build +
  9. 9. Create + content and platforms that bring value to your members and others.
  10. 10. Engage + in the conversations about your industry, issue or policy concern.
  11. 11. Listen + to the conversation and then position your concern.
  12. 12. Build + new relationships with people inclined to care about what you do.
  13. 13. Create + Engage + Listen + Build +
  14. 14. = value to your membership.
  15. 15. So it’s not if, but when.
  16. 16. tarheeltaxreform.com ncenergyforum.com thefoodeffect.com @EckelVaughan harris@eandvgroup.com

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